Ravi Shekhar
Director Sale & Marketing
New Delhi,DL
Summary
Director – Marketing leading all-India dealer, project, OEM, and Government/PSU business across domestic and export markets. Drives revenue through strategic account development, tender conversion, and commercial negotiation across UAE, Africa, and Europe. Aligns production, quality, engineering, and logistics to keep project execution, approvals, and payment realization on plan.
Overview
2
2
Languages
26
26
years of professional experience
Work History
Director of Sales and Marketing
SWASTIK PIPES LTD.
delhi, National Capital Territory of Delhi
11.2002 - Current
- Leading business development and marketing activities across Dealer Sales, Project Sales, OEM Sales, Government & PSU Business, Institutional Sales and Exports.
- Lead All-India Sales & Business Development across Dealer, Project, OEM and Government/PSU channels.
- Develop strategic relationships with major Government departments, PSUs, EPC contractors, OEMs and corporate customers.
- Identify new projects, tenders and business opportunities and convert them into orders.
- Develop and expand the All-India dealer and OEM network.
- Manage Government registrations, vendor approvals and tender participation.
- Handle technical and commercial discussions with customers and project authorities.
- Coordinate product approvals, drawings, samples, prototypes and inspections.
- Negotiate pricing, commercial terms, freight and project requirements.
- Coordinate with production, quality, engineering, logistics and vendors for project execution.
- Monitor delivery schedules and ensure timely project completion.
- Manage customer relationships and develop repeat business.
- Coordinate payment realization and resolve commercial/customer issues.
- Develop export business in UAE, Africa and European markets.
- Provide management with market intelligence, competitor information and new business opportunities.
EXPORT EXECUTIVE
ALLIED POLES LTD.
11.2000 - 11.2002
- Managed international marketing and export operations.
- Customer registration and approvals.
- Export documentation and tendering.
- Customer development and international market expansion.
- Commercial coordination.
- Order execution and delivery monitoring.
- Payment realization.
- Customer satisfaction and service quality.
- Market feedback and new product opportunities.
- Manufacturer of steel pipes and related products.
Education
B.COM. (HONOURS) -
J.P. University
01-1999
CERTIFICATE IN COMPUTING (CIC) - Computer exposure including MS Office, FoxPro, C++, Java and Windows applications
IGNOU
New DelhiBASIC & ADVANCED DIPLOMA IN COMPUTER APPLICATIONS - undefined
Lakhotia Computers
01-1995
Skills
Strategic business development
Market development
New customer development
Export business development
Key account management
Project sales
Government & PSU business
Tendering & government procurement
Vendor registration & approvals
Customer relationship management
Accomplishments
- ₹470 CRORE Government Project Business Completed: Jammu – ₹190 Crore; Srinagar – ₹180 Crore; Himachal Pradesh – ₹100 Crore. 100,000 PCS Steel Tubular Pole Order – VTL. 25+ YEARS Sales & Business Development Experience. PAN-INDIA MARKET network across Government departments, utilities, EPC contractors, OEMs, dealers, consultants and corporates.
- Government Project Business – Approx. ₹470 Crore completed: Jammu ₹190 Crore, Srinagar ₹180 Crore, Himachal Pradesh ₹100 Crore, Total ₹470 Crore. Government / PSU Market Exposure: ONGC, NTPC, BHEL, NBCC, HPCL, GAIL, POWERGRID, Railways, Gujarat Gas, GNFC, BHPV, MECON, UP Jal Nigam, Uttarakhand Pay Jal Sansthan, PHE Srinagar & Jammu, Himachal Pradesh Government Departments.
- VTL – 100,000 Steel Tubular Poles: Successfully developed/managed a major private-sector order for 100,000 PCS steel tubular poles; responsible for business development, commercial coordination, production follow-up, delivery and customer relationship management.
- 25+ years of Sales & Marketing experience. ₹470 Crore Government project business completed across Jammu, Srinagar and Himachal Pradesh. 50 Crore MPKCL. 50 Crore U.P Minor Irrigation. Successfully handled a 100,000-piece Steel Tubular Pole order for VTL. Extensive All-India Dealer, Project, OEM and Government business network. Strong experience with major EPC, infrastructure and corporate customers. Extensive experience in MS/GI Pipes, CR/Precision Tubes, STP Poles, W-beam Crash Barriers and Solar Mounting Structures. Strong understanding of the complete Government procurement cycle. Experience from lead generation → registration → tender → approval → negotiation → order → execution → delivery → payment realization. International business exposure across UAE, Africa and Europe.
SALES CHANNEL EXPERTISE
Dealer Sales: All-India dealer/channel development, distributor relationships and market expansion. Project Sales: Government, infrastructure, EPC, power, roads, water, telecom and industrial projects. OEM Sales: OEM development, technical approvals, strategic account management and repeat business. Government / PSU Sales: Tendering, registration, approvals, institutional procurement, Government project development and order execution. Export Sales: Business development across UAE, Africa and European markets.
TELECOM INFRASTRUCTURE
BharatNet / telecom infrastructure pole requirements: government-linked telecom infrastructure projects, telecom poles, project sales, tendering and approvals, EPC contractor development, technical coordination, commercial negotiation, project execution.
MAJOR CORPORATE / EPC CUSTOMER EXPERIENCE
L&T, NCC, Godrej, Bajaj, Tata Projects, Adani, Sterling & Wilson, Ashoka, Gannon Dunkerley, Gammon, Punj Lloyd, Toyo Engineering, Essar, Sterlite, Paramount Engineering, IOT, VTL, PNC, GR I ad.
PRODUCT EXPERTISE
MS / GI Pipes: MS ERW Black Pipes, GI / Galvanized Pipes, MS ERW Tubes, project-specific steel pipe requirements. CR Coil / CR Tube / Precision Pipe: CR Coil, CR Tube, Precision Pipes, Precision Tubes, OEM & Industrial Tube Applications. Steel Tubular Poles – STP: Steel Tubular Poles, Power Distribution Poles, Utility Poles, Telecom Poles. W-Beam Road Crash Barrier: W-Beam Metal Crash Barrier, Highway Guard Rail, Steel Posts, Spacers, Terminals & Accessories. Solar Mounting Structures: Solar Mounting Structures, Ground-Mounted Structures, Rooftop Structures, Steel Solar Structures, Solar EPC Project Requirements.
INDUSTRY EXPERIENCE
Power | Infrastructure | Roads & Highways | Telecom | Water | Oil & Gas | EPC | Industrial | Renewable Energy | Manufacturing | Government & PSU
POWER & DISTRIBUTION INFRASTRUCTURE
Steel Tubular Pole (STP) business experience for power transmission and distribution infrastructure. Key Market Exposure: POWERGRID, J&K, Leh & Ladakh, Uttar Pradesh DISCOMs, Himachal Pradesh, State Electricity Utilities, EPC Contractors. Responsibilities include utility/EPC business development, tendering, vendor registration, technical specifications, approvals, drawing/sample/prototype coordination, commercial negotiation, production/quality coordination, inspection/dispatch, project execution.
Timeline
Director of Sales and Marketing
SWASTIK PIPES LTD.
11.2002 - Current
EXPORT EXECUTIVE
ALLIED POLES LTD.
11.2000 - 11.2002
BASIC & ADVANCED DIPLOMA IN COMPUTER APPLICATIONS - undefined
Lakhotia Computers
CERTIFICATE IN COMPUTING (CIC) - Computer exposure including MS Office, FoxPro, C++, Java and Windows applications
IGNOU
B.COM. (HONOURS) -
J.P. University