RAVI SINGH
C4C Functional Consultant | Product Owner | Business Analyst
Bahadurgarh
Summary
Results-driven C4C Functional Consultant and Business Analyst with 10 years of experience in CRM implementation, process optimization, and stakeholder management. Skilled at bridging business needs with technical solutions, driving successful system rollouts, and fostering organizational efficiency through process improvements. Adept at training, change management, and cross-functional collaboration
Overview
10
10
years of professional experience
Work History
C4C Functional Consultant | Product Owner | B.A
Stonex India Pvt. Ltd.
12.2019 - Current
- Developed, configured, and tested applications to align with project and business goals.
- Authored high-quality training documentation, and led workshops to ensure effective user adoption.
- Conducted a gap analysis to identify improvements, boosting productivity and user satisfaction.
- Led change management initiatives, communicating progress to stakeholders at every level.
- Enhanced system stability through rigorous validation and testing of new functionalities.
- Streamlined project management via strong cross-functional communication and collaboration.
- Performed business process reviews and recommended optimization strategies, leading to efficiency gains.
- Implemented best practices, improving project delivery timelines, and maintaining quality standards.
- Designed and integrated CRM solutions for a seamless workflow across sales and marketing teams.
- Facilitated workshops, gathered requirements, and led process enhancement sessions.
Senior CRM Executive
MG Motors
08.2015 - 10.2019
- Managed and maintained CRM systems, ensuring high performance and adaptation to changing needs.
- Improved brand image by promptly addressing customer escalations through CRM channels.
- Enhanced user adoption by gathering and acting on team feedback, and refining processes as needed.
- Collaborated with cross-functional teams to ensure data accuracy, and an improved customer experience.
- Leveraged Tata Motors’ BI analytics for advanced reporting and data-driven decisions.
- Designed interactive dashboards and in-depth Excel reports, supporting strategic decisions.
- Oversaw CRM billing processes, and assured compliance with administrative CRM requirements.
- Provided comprehensive CRM training to incoming staff, boosting team competence.
Education
MBA - IT
Amity University Online
Noida, India12-2025
Bachelor of Commerce (Hons) - Commerce
Maharshi Dayanand University
Rohtak, India 04.2001 -
XII -
Board of School Education of Haryana
Haryana 04.2001 -
X -
Board of School Education of Haryana
Haryana, India 04.2001 -
Skills
SAP C4C (Cloud for Customer) & SAP BYD
Solution Implementation
Requirements Gathering & Analysis
Business Process Optimization
Stakeholder Management
Change Management & User Training
Systems Design, Testing & Maintenance
Problem-Solving & Strategic Thinking
Advanced Reporting (Power BI, Excel)
CRM Integrations & Enhancements
Timeline
C4C Functional Consultant | Product Owner | B.A
Stonex India Pvt. Ltd.
12.2019 - Current
Senior CRM Executive
MG Motors
08.2015 - 10.2019
Bachelor of Commerce (Hons) - Commerce
Maharshi Dayanand University
04.2001 -
XII -
Board of School Education of Haryana
04.2001 -
X -
Board of School Education of Haryana
04.2001 -
MBA - IT
Amity University Online
TOOLS AND SOFTWARE
- SAP C4C (Cloud for Customer)
- SAP BYD (Business ByDesign)
- Microsoft Power BI
- Microsoft Office
Awards
Attained and surpassed quarterly sales targets, earning two sponsored trips to Thailand in recognition of outstanding performance.
Technical Skills
- ERP & CRM: SAP C4C, SAP BYD
- Data & Reporting: Microsoft Power BI, Power Query, Advanced Excel
- Productivity Tools: Microsoft Office Suite