Ravi Vaka
Hyderabad
Summary
Dynamic and results-driven professional with over 10 years of experience in customer advocacy, user engagement, and business growth. Proven track record of developing and executing impactful global customer advocacy programs. Adept at building strong customer relationships, integrating customer feedback into business strategies, and leading cross-functional teams to achieve measurable business outcomes. Skilled in leveraging data-driven strategies to drive customer success and enhance brand loyalty on a global scale.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Chief Business Officer & Cofounder
OneTeam Digital
Hyderabad
06.2024 - Current
- Spearheading strategic growth initiatives, enhancing market position through innovative programs
- Leading cross-functional teams to launch and optimize app features, driving a 30% increase in user engagement and a 20% rise in revenue
- Building and maintaining strong relationships with key stakeholders, ensuring alignment with business objectives.
Chief Strategy Officer
Way2News
Hyderabad
03.2022 - 04.2024
- Developed and executed a comprehensive global customer advocacy program, achieving a 40% increase in app installs and a 25% boost in retention rates
- Created and launched an exclusive Industry Awards program, recognizing and incentivizing customer advocacy
- Built and maintained strong relationships with key customers, serving as a trusted advisor
- Collaborated with marketing, sales, product, and support teams to incorporate customer feedback into business strategies
- Established metrics and KPIs to measure program effectiveness and impact on business objectives, reporting results to key stakeholders
- Provided mentorship and guidance to a team of customer advocacy specialists, fostering professional growth and program success.
Director (Product & Strategy)
PurpleTalk
Greater Hyderabad Area
11.2020 - 02.2022
- Developed and implemented customer advocacy initiatives, enhancing product adoption and increasing MQL/SQL conversion rates by 15%
- Led A/B tests for key product features, improving click-through rates by 45% and increasing in-app purchases by 25%
- Managed product backlog and ensured timely feature releases, resulting in a 30% reduction in churn rate
- Collaborated with clients to enhance product adoption and revenue through gamification and adoption tools.
Head of Growth
Truepush
Greater Hyderabad Area
08.2018 - 11.2020
- Executed global customer advocacy strategies, achieving top 5 global push notification status in 3 years
- Optimized onboarding, activation, revenue, and referral funnels, growing the user base to 40,000 and achieving $300,000 ARR
- Enhanced user satisfaction by ensuring exceptional support response rates: 15 minutes over chat and 6 hours over email
- Initiated and integrated user feedback mechanisms, identifying and resolving major pain points, enhancing overall customer satisfaction by 22%.
Project Manager | Key Accounts
GoSure.AI
Greater Hyderabad Area
02.2017 - 08.2018
- Scoped and implemented tailored solutions for enterprise clients, achieving 100% client retention
- Collaborated with tech teams to enhance understanding of premium features, driving a 15% increase in product adoption
- Provided efficient QA support, promptly resolving tickets and ensuring optimal client satisfaction.
Chief Product Officer | CEO
Sweet Experience
Hyderabad Area
09.2013 - 02.2017
- Launched a successful E-Commerce platform with 400 SKUs, propelling the organization to a leading tech-enabled startup
- Developed and scaled an order tracking system for 50,000 monthly orders, reducing delivery costs by 25%
- Fostered cross-functional team collaboration to drive impactful initiatives and enhance user experience.
Source to Pay Lead (Consultant)
NBCUniversal, Inc.
Hyderabad Area
10.2011 - 08.2013
- Coordinated with SAP Development, QA, and stakeholders, achieving operational excellence through agile practices
- Conducted FIT-GAP, AS-IS, TO-BE analysis, aligning requirements with out-of-the-box solutions, reducing customization
- Managed Sourcing Helpdesk L1/L2 and UAT, leveraging Power BI for reporting and enhancing customer satisfaction.
Education
Strategy & Leadership -
Indian Institute of Management, Lucknow
08.2022
Fellowship, Growth -
GrowthX
01.2022
Executive Certificate Program, Business Administration and Management -
Indian Institute of Technology, Kanpur
01.2012
Bachelor of Technology (BTech), Computer Engineering -
Jawaharlal Nehru Technological University - Kakinada Institute of Engineering & Technology
Skills
- Customer Advocacy & Success
- Global Program Management
- Customer Relationship Management (CRM)
- Marketing Automation
- Data Analytics & Reporting
- Leadership & Team Management
- Strategic Planning & Execution
- Cross-functional Collaboration
- Customer Feedback Integration
- Content Strategy
Affiliations
- Member, Customer Success Association
- Member, Marketing Professionals Network
Websites
Certification
- AdWords Fundamentals
- Six Sigma Greenbelt
Languages
- English
- Hindi
- Telugu
Projects
Global Customer Advocacy Program, Led the development and execution of a comprehensive program, increasing customer engagement by 30% within the first year. Industry Awards Program, Created and launched an exclusive awards program to recognize and incentivize customer advocacy, enhancing brand loyalty and engagement. Data-Driven Product Roadmap, Developed a data-driven roadmap, leading to a 30% uplift in user engagement and a 20% increase in ARPU.
Timeline
Chief Business Officer & Cofounder
OneTeam Digital
06.2024 - Current
Chief Strategy Officer
Way2News
03.2022 - 04.2024
Director (Product & Strategy)
PurpleTalk
11.2020 - 02.2022
Head of Growth
Truepush
08.2018 - 11.2020
Project Manager | Key Accounts
GoSure.AI
02.2017 - 08.2018
Chief Product Officer | CEO
Sweet Experience
09.2013 - 02.2017
Source to Pay Lead (Consultant)
NBCUniversal, Inc.
10.2011 - 08.2013
Strategy & Leadership -
Indian Institute of Management, Lucknow
Fellowship, Growth -
GrowthX
Executive Certificate Program, Business Administration and Management -
Indian Institute of Technology, Kanpur
Bachelor of Technology (BTech), Computer Engineering -
Jawaharlal Nehru Technological University - Kakinada Institute of Engineering & Technology
- AdWords Fundamentals
- Six Sigma Greenbelt
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