Ravi Vashshist
Media Planning, Buying And Auditing.
Dehradun,Uttarakhan
Summary
Dynamic business leader with a proven track record of driving growth and leading high-performing teams to success. Expertise in strategic media buying, planning and stakeholder management, consistently delivering impactful results aligned with organizational goals. Renowned for strong collaboration skills and adaptability in fast-paced, ever-changing environments, fostering innovation and achieving excellence. Committed to leveraging extensive experience to inspire teams and propel businesses forward.
Overview
17
17
years of professional experience
Work History
Partner, Investment Management & Accountability – Asia Pacific
Mindshare Singapore
Singapore
09.2019 - 08.2025
- Directed the strategic growth and management of global and regional accounts, overseeing comprehensive media buying strategies for well-known brands including Unilever, EDB, Zespri International.
- Created strong relationships with clients, stakeholders, and team members through effective communication and collaboration.
- Leveraged industry knowledge to provide strategic advice on best practices for achieving organizational objectives.
- Assist local markets with the delivery of their trading KPI's, including minimization of any potential penalties through regular tracking, best practice market sharing and locally/regionally/globally reporting.
Associate Account Director
IPG Mediabrands Singapore
Singapore
03.2018 - 08.2019
- Collaborated with cross-functional teams to develop integrated marketing plans.
- Spearheaded management of Global client projects to implement regional marketing strategies for ExxonMobil across Southeast Asia markets.
- Established strong relationship with clients through effective communication tactics.
Associate Director – Head of Buying & Media Operations
Mindshare Malaysia
11.2015 - 02.2018
- Leading offline media buying & managing portfolio operations for Nestle.
- Responsible for building annual buying strategy for brand.
- Ensuring efficient delivery of cost KPIs across medium, restrained CPRP inflation.
Assistant Manager – Purchase Management Group
Samsung India Electronics
04.2015 - 09.2015
- Focus on buying consolidations and commercial trading agreements with media agency and vendors.
- Working closely with the media agency ensuring delivery of cost guaranteed commitments.
- Managing media reviews and internal audit with media agency & Samsung purchase management audit teams.
Client Serving Director
Mindshare India
04.2011 - 03.2015
- Strategic planning and media buying lead for PepsiCo Lays & Quaker.
- Client servicing and product portfolio management.
- Responsible for overall brand growth in-terms of volume through media advertising.
- Responsible for moving up the value chain – Adaptation of new media (Digital association, video inventory on digital, social platform).
- Restrained inflation & drive media efficiency for brand.
Senior Media Planner
Zenith Optimedia India
05.2008 - 04.2011
- Media planning for Uninor (Unitech Wireless), Korea Tourism, HTC Mobiles.
- Collaborating with clients to craft media initiatives that enhanced audience reach.
- Utilized analytics to capitalize upon media opportunities and outperform the competition.
- Responsible for managing media reporting and post campaign reports.
Education
Master of Arts - Economics
Chaudhary Charan Singh University
Meerut, India 04.2001 -
Skills
- Client relationship management
- Account management
- Stakeholder engagement
- Partnership development
- Managing New Business/ Retention Pitch Pricing
- Media Planning & Buying
- Media Auditing
References
References available upon request
Timeline
Partner, Investment Management & Accountability – Asia Pacific
Mindshare Singapore
09.2019 - 08.2025
Associate Account Director
IPG Mediabrands Singapore
03.2018 - 08.2019
Associate Director – Head of Buying & Media Operations
Mindshare Malaysia
11.2015 - 02.2018
Assistant Manager – Purchase Management Group
Samsung India Electronics
04.2015 - 09.2015
Client Serving Director
Mindshare India
04.2011 - 03.2015
Senior Media Planner
Zenith Optimedia India
05.2008 - 04.2011
Master of Arts - Economics
Chaudhary Charan Singh University
04.2001 -