RAVI KUMAR BABLE
Head Marketing
Kolkata
Summary
Strategic Marketing Leader (IIT Delhi | IIM Indore) with 13+ years of excellence in Alco-Bev, Retail, and Travel Retail. Proven track record of managing ₹83 Cr+ marketing budgets and driving massive digital scale, including 35x app download growth and 44% YoY revenue increases. Expert in integrating Generative AI into marketing workflows to optimize ROI and spearheading global brand transformations for high-stakes portfolios like Kingfisher and Ospree Duty Free.
Overview
13
13
years of professional experience
Work History
Head of Marketing
Ospree Duty Free
Mumbai, Maharashtra
01.2024 - 06.2025
- Spearheaded the end-to-end rebranding of 7 airport retail stores to Ospree Duty Free, strengthening brand equity, and driving market penetration across key travel-retail touchpoints.
- Architected a global marketing strategy using competitive benchmarking and digital transformation, achieving 44% YoY revenue growth, and earning industry recognition.
- Directed integrated omnichannel campaigns and influencer activations that delivered over 150% revenue growth for new store launches.
- Built and executed a CRM-led customer engagement framework, leveraging loyalty campaigns and data analytics to improve conversion rates and repeat purchases.
- Delivered four Frontier Award nominations and one win for excellence in airport retail marketing.
Head - Marketing Communication
More Retail Private Limited
Kolkata
01.2023 - 12.2023
- Leading brand strategy and communications for all Business Units at More Retail - Hypermarkets, Supermarkets & More App
- Leading the revamp on social & digital strategy for the organization - calibrating paid, owned, and earned presence. Anchoring Joint Business Plans with leading Media houses
- Envisioning change in brand communication for More
- Created 1st ever digital films for More App. Increased Orders by 300% in 1 month of film launch
- Demonstrated leadership skills in managing projects from concept to completion.
Brand Head - More Hypermart
More Retail Private Limited
Kolkata
06.2021 - 12.2022
- Designing and effectively executing geo-centric marketing and communication strategy; resulting in increase of 15% higher footfall in Hyper Market format
- Planning in coordination with B&M team and implementing monthly calendar of campaigns plus key festive events; Increased footfalls and NOBs by 20%
- Successfully launched 14 new stores pan- India in 14 months, after extensive catchment level research, planning and execution
- Leading Media, Research and regional Marketing managers for timely completion of brand plans
Group Brand Manager - Kingfisher Premium & Ultra
United Breweries Limited
Bangalore
12.2018 - 06.2021
- Responsible for Kingfisher Premium and Kingfisher Ultra’s volume objectives, building brand health and equity and brand plan implementation through mix of ATL, Digital and Experiential Marketing initiatives
- Responsible for Implementation and strategizing marketing calendar for portfolio for efficient execution of both ATL and BTL activities at online and offline level
- Successfully launched Kingfisher Ultra Draught beer in state of Karnataka
- Rolled out Kingfisher Ultra’s first ever TVC campaign with Ultra Non-Alcoholic
- Handled budget of 55 Cr on Kingfisher Premium and 28 Cr on Kingfisher Ultra
Branch Sales Manager - WB
United Breweries Limited
Kolkata
12.2017 - 11.2018
- Managed volume of 10 million cases in state with 8 direct and 40 indirect reportees
- Handled overall revenue of 1200 Cr in state
- Handled fleet of 10 distributors till January, and 24 Government depots post January
- Successfully handled transition from distributor driven market to Government depot market, resulted in increase in Market share from 40% to 48%
Regional Marketing Manager - East India
United Breweries Limited
Kolkata
08.2015 - 11.2017
- Managed consumer facing visibility, events and activations for all brands in UB portfolio for East region including Bhutan
- Managed ATL/BTL budget of 18 Crore for region
- Handling day to day on ground region specific marketing operations and requirements
- Successfully launched KF Ultra, Ultra Max and KF Storm in Odisha and West Bengal
- Managed relationship with Kingfisher East Bengal Football club for engaging players on shoots and activation.
Brand Manager - Kingfisher Ultra
United Breweries Limited
Bangalore
04.2013 - 08.2015
- Responsible for Kingfisher Ultra’s Sales volume (1.4 mio c/s) and Market share (3.6%) pan India across all 3 SKUs
- Managed ATL budget of 22 Crores for on ground visibility (Signages, High impact shop frontages), events, and sales promotions
- Brand Plan - Responsible for planning, creating and executing annual brand plan
- Planned and executed on ground consumer engaging promotions budgeted at 5 Cr annually
- Responsible for Kingfisher Ultra fashion week in 5 cities and 16 associated fashion events
Management Trainee
United Breweries Limited
Pan India
06.2012 - 03.2013
- Sales stints in Delhi, South Bengal and Chhattisgarh
- Marketing Stint: Worked on brand Kingfisher Ultra
Education
MBA - Marketing
Indian Institute of Management
Indore 06.2010 - 04.2012
B.Tech - Chemical Engineering
Indian Institute of Technology
Delhi 06.2006 - 05.2010
Class XII - PCM And Computer Science
St. Anselm’s School
Ajmer 06.2004 - 05.2006
Class X -
St. Anselm’s School
Ajmer 06.1992 - 05.2004
Skills
Brand Strategy
Business Analytics
Brand Positioning
Market Research
Competitive analysis
Project Management
Customer segmentation
Marketing analytics
Agency management
Strategic marketing
Advertising
Branding
Timeline
Head of Marketing
Ospree Duty Free
01.2024 - 06.2025
Head - Marketing Communication
More Retail Private Limited
01.2023 - 12.2023
Brand Head - More Hypermart
More Retail Private Limited
06.2021 - 12.2022
Group Brand Manager - Kingfisher Premium & Ultra
United Breweries Limited
12.2018 - 06.2021
Branch Sales Manager - WB
United Breweries Limited
12.2017 - 11.2018
Regional Marketing Manager - East India
United Breweries Limited
08.2015 - 11.2017
Brand Manager - Kingfisher Ultra
United Breweries Limited
04.2013 - 08.2015
Management Trainee
United Breweries Limited
06.2012 - 03.2013
MBA - Marketing
Indian Institute of Management
06.2010 - 04.2012
B.Tech - Chemical Engineering
Indian Institute of Technology
06.2006 - 05.2010
Class XII - PCM And Computer Science
St. Anselm’s School
06.2004 - 05.2006
Class X -
St. Anselm’s School
06.1992 - 05.2004