Ravipati SaiKrishna
Hyderabad
Summary
Dynamic Senior Digital Marketing Analyst with proven success at Brand Networks, driving a 30% improvement in ROAS through strategic PPC campaign management. Expert in budget optimization and data analysis, fostering client relationships while leading a high-performing team. Recognized for innovative SEM strategies that significantly boosted client revenue. Versatile Digital Strategist offering many years of success developing, managing and improving online approaches. In-depth understanding of brand management, message implementation, and customer habits.
Overview
5
5
years of professional experience
Work History
Senior Digital Marketing Analyst
Brand Networks, an Augeo company
Hyderabad
03.2023 - Current
- Led the development and execution of comprehensive digital marketing campaigns across Meta, Google and Pinterest, increasing user acquisition.
- Managed $300k quarterly budget for pad acquisition channels, optimizing spend for a 30% improvement in ROAS.
- Led a team of three to deliver comprehensive weekly and monthly reporting, enhancing client satisfaction ratings.
- Authored and executed PPC training programs, elevating the team's capabilities to meet cutting-edge SEM practices.
- Conduct keyword research to identify high value search terms to target paid search campaigns.
- Monitor and adjust bids to optimize for cost-per-click (CPC) and return on ad spend (ROAS).
- Analyze campaign performance data to identify trends, insights, and opportunities for improvement.
- Manage budgets to ensure that spending is aligned with campaign goals and ROI targets.
- Stay updated with SEM industry trends, tools and best practices to continuously improve campaign effectiveness.
- Knowledge on social media platforms like Facebook, Instagram, LinkedIn, Snapchat and Pinterest.
- Top Performer in Sales Upsell: Led an initiative that resulted in a 30% increase in upsells within existing PPC client accounts.
- Best SEM Campaign Award: Received industry recognition for an innovative SEM campaign that boosted a client's revenue by 50%.
- Remarketing Strategy Overhaul: Redesigned a client's remarketing strategy, witnessing a 60% improvement in ad recall and 25% increase in conversions.
PPC Specialist/SEM Specialist
Brand Networks, an Augeo company
Hyderabad
07.2021 - 02.2023
- Managed and structured new client PPC campaigns, achieving an average 15% increase in conversion rate.
- Led hands-on optimization for ad copy and targeting, resulting uplift in ad relevance scores.
- Worked for the clients from different parts of the globe USA, UK and Canada.
- Campaigns and Ad group creation in Google Ad words, creating effective Ad copy, Bid management content.
- Identifying the potential and non-potential keywords based on search term report.
- Monitoring Key performance indicators- CTR, Quality Score and Conversions.
- Knowledge on extensions which helps to increase ad rank.
Education
Bachelor of Technology - Bioinformatics
SRM University
Chennai, Tamil Nadu08.2015
Skills
- Google Ads certification
- Search engine marketing
- PPC campaign management
- Sem strategy
- Social media marketing
- Microsoft Office
- Bid management
- Digital marketing strategy
- Budget optimization
- Data analysis
- Client relationship management
- Social media advertising
Accomplishments
- Top Performer in Sales Upsell: Led an initiative that resulted in a 30% increase in upsells within existing PPC client accounts.
- Best SEM Campaign Award: Received industry recognition for an innovative SEM campaign that boosted a client's revenue by 50%.
- Remarketing Strategy Overhaul: Redesigned a client's remarketing strategy, witnessing a 60% improvement in ad recall and a 25% increase in conversions.
Languages
- Telugu
- Hindi
- English
Timeline
Senior Digital Marketing Analyst
Brand Networks, an Augeo company
03.2023 - Current
PPC Specialist/SEM Specialist
Brand Networks, an Augeo company
07.2021 - 02.2023
Bachelor of Technology - Bioinformatics
SRM University