PIYUSH GUPTA
Hyderabad
Summary
Results-focused marketing professional with data-driven approach to strengthening online marketing campaigns. Skilled in communication, content development and strategic planning. Creative and objective with good project management abilities.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Senior Digital Marketing Analyst
HighRadius
Hyderabad
12.2023 - Current
- Developed and implemented SEO strategies to increase organic search engine rankings.
- Created more than 100 SEO outlines, resulting in a 400% increase in organic traffic.
- Conducted market research analysis to identify search query trends, real-time search and news media activity.
- Conducted keyword research, analysis, and selection to create effective SEO campaigns.
- Formulated strategies for optimizing landing pages, leading to a 30% boost in MQL conversions.
- Developed SEO reports for upper management, highlighting performance metrics and ROI.
- Evaluated and refined ad copies based on insights from competitor analysis to boost click-through rates.
- Implemented automation for website's internal linking using Ahrefs and Screaming Frog.
Digital Marketing Analyst
HighRadius
Hyderabad
06.2022 - 12.2022
- Implemented on-page SEO strategies, including meta tags, headers, and ALT text optimization.
- Analyzed backlink profiles using Ahrefs or other backlink analysis tools.
- Researched competitor websites to identify areas of improvement for our own site.
- Served as technical expert for site audits, performance analysis and troubleshooting.
- Compiled weekly reports monitoring domain authority, ranking progressions, and traffic trends.
- Coordinated with developers to optimize web site architecture, server configuration or page construction for search engine consumption and optimal visibility.
Digital Marketing Intern
HighRadius
Bhubaneswar
06.2021 - 06.2022
- Acquired foundational SEO knowledge.
- Updated knowledge base documents on SEO techniques used within the team.
- Conducted comprehensive training sessions using advanced SEO tools, including Ahrefs, Semrush, and Screaming Frog.
- Tracked and reported traffic and conversion data using Google Analytics, HubSpot, and Looker Studio.
Education
Bachelor of Technology - Mechanical Engineering
Institute of Technical Education & Research
Bhubaneswar, IndiaSkills
- Google Analytics
- Google search console
- SEMrush
- Ahrefs
- Screaming Frog
- Google Sheets
- Keyword Research
- Google Ads
- Content marketing
- SEO reporting
- Meta tags optimization
- SEO auditing
- Backlink analysis
- Technical SEO
- Website speed optimization
- Hubspot
Certification
- Content Marketing Research course
- Scaling Content Marketing course
- Technical SEO course
- Excel and Sheets for marketers course
Accomplishments
- Awarded the Scholars Award in 2024 for scaling the organic traffic over 400% in a year
- Award of Applause 2023, Recognized for improving website health score by 72% in 3 months.
- OJEE Rank 6, Secured top 0.5% rank in Odisha Joint Entrance Examination in 2018.
Languages
Hindi
First Language
English
Advanced (C1)
C1
Timeline
Senior Digital Marketing Analyst
HighRadius
12.2023 - Current
Digital Marketing Analyst
HighRadius
06.2022 - 12.2022
Digital Marketing Intern
HighRadius
06.2021 - 06.2022
Bachelor of Technology - Mechanical Engineering
Institute of Technical Education & Research