SALESFORCE
Ravish Yadav
Performance Marketing Manager
Mumbai
Summary
I have successfully designed and executed comprehensive
performance marketing campaigns across diverse channels. My
expertise includes data-driven decision-making, A/B testing, and
leveraging analytics tools to optimize conversion funnels. Excel in
leading cross-functional teams, collaborating with creative and
adapting strategies to meet evolving market trends. Ready to bring
my passion for innovation and proven performance marketing skills
to drive growth and exceed objectives. In-depth understanding of
identifying customer needs and industry trends to assist in planning
and executing strategic marketing plans.
Overview
12
12
years of professional experience
Work History
Performance Marketing Manager
Great Learning
05.2024 - Current
- Successfully strategized, planned, executed, and optimized multi-channel digital marketing campaigns on Facebook Ads and LinkedIn Ads.
- Successfully executed performance marketing campaigns across diverse geo markets, including, but not limited to, India, North America, Europe, and Asia-Pacific.
- Prepared detailed performance reports for each geo market, providing stakeholders with insights into the effectiveness of campaigns. Presented findings to leadership teams, and recommended strategic adjustments.
- Monitored and adjusted campaign budgets, bids, and targeting parameters to maximize ROI, and achieve performance goals.
- Developed and executed LinkedIn advertising campaigns to drive brand awareness, lead generation, and customer acquisition. Utilized LinkedIn Ads Manager to create and optimize sponsored content, sponsored InMail, and display ads.
- Conducted a thorough audience analysis to define and target specific demographics, industries, and job titles on LinkedIn.
- Implemented segmentation strategies to tailor messaging for different audience segments.
- Collaborated with content creators to develop compelling ad copy and creative assets tailored for the LinkedIn audience. A/B tested ad creatives, headlines, and ad formats to optimize performance and increase engagement.
- Implemented lead generation forms and tracked conversion metrics to capture valuable prospect information. Worked closely with the sales team to ensure seamless integration of LinkedIn leads into the overall sales funnel.
- Developed and executed Facebook advertising campaigns to drive lead generation and website conversion. Utilized Facebook Ads Manager to create and optimize various ad formats, including carousel ads, video ads, and lead ads.
- Collaborated with creative teams to develop compelling ad creatives and copy optimized for the Facebook platform. Conducted A/B testing of ad elements to identify high-performing variations.
- Managed and optimized Facebook advertising budgets to achieve performance goals and maintain cost efficiency. Conducted regular budget analyses and adjustments based on campaign performance. Conducted thorough audience analysis to define and target specific demographics, interests, and behaviors on Facebook.
- I also worked on Mailbluster. Develop and execute email marketing strategies aligned with overall marketing and business objectives. Plan and schedule email campaigns, considering audience segmentation, goals, and timelines.
- Reporting is done on Salesforce. Created and customized Salesforce reports and dashboards to deliver real-time insights into key performance indicators.
- Created in-depth data analysis to identify trends, opportunities, and areas for improvement on live platforms and campaigns.
- Also worked on tools like Zapier and Make as automation tools for the integrations between the ads platform and CRM.
Marketing Manager
Northwest Executive Education Pvt Ltd
06.2020 - 04.2024
- Led paid campaigns for global executive education programs, and managed performance marketing strategies focused on high-quality lead generation and conversions. Conducted campaign analysis, and performance reporting. Built strong LinkedIn outreach strategies, generating over 150,000 professional connections through organic and paid marketing strategies.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Successfully strategized, planned, executed, and optimized multi-channel digital marketing campaigns on Facebook Ads and LinkedIn Ads.
- Successfully executed performance marketing campaigns across diverse geo markets, including, but not limited to, India, North America, Europe, and Asia-Pacific.
- Developed and executed LinkedIn advertising campaigns to drive brand awareness, lead generation, and customer acquisition. Utilized LinkedIn Ads Manager to create and optimize sponsored content, sponsored InMail, and display ads.
- Collaborated with creative teams to develop compelling ad creatives and copy optimized for the Facebook platform. Conducted A/B testing of ad elements to identify high-performing variations.
- Successfully strategized and managed overlooked campaigns on LinkedIn, Google, and Facebook.
Manager
PreparationInfo Pvt Ltd
06.2018 - 05.2020
- Managed lead generation teams and international customer engagement. Executed LinkedIn campaigns for certification programs such as PMP, Digital Marketing, ITIL, CAPM, Finance, and Analytics Courses. Conducted market research and generated performance reports to improve campaign results.
- Maximized performance by monitoring daily activities and mentoring team members.
- Controlled costs to keep business operating within budget and increase profits.
- Managed budgets effectively, ensuring optimal financial performance while investing in necessary resources for business growth.
Career Advisor
Imarticus Learning Pvt Ltd
03.2017 - 06.2018
- Managed lead generation campaigns, maintained CRM data, and coordinated with sales teams to improve lead conversions.
- Managed high-volume inbound and outbound leads for professional certification programs at Imarticus Learning, guiding prospects through the entire enrollment lifecycle.
- Utilized CRM platforms such as LeadSquared to track lead status, schedule follow-ups, and maintain accurate sales pipeline data.
- Achieved monthly enrollment and revenue targets by converting qualified leads into paid enrollments through consultative selling.
Senior Executive – Digital Marketing
EduPristine
11.2013 - 02.2017
- Executed email marketing campaigns and business development initiatives.
- Worked with B2B databases, including LinkedIn, ZoomInfo, Clearbit, and Lead411, for lead generation and outreach.
- Developed innovative solutions to complex problems, resulting in improved organizational performance.
Education
Bachelor of Science - Information Technology
Guru Nanak College of Arts, Science And Commerce
Mumbai 04.2001 -
Skills
Facebook AdsLinkedIn Ads
Google AdsCreative OptimizationCreative StrategyDigital Marketing
Software
LeadSquared
TABLEAU
ZAPEIR
MAKE
Timeline
Performance Marketing Manager
Great Learning
05.2024 - Current
Marketing Manager
Northwest Executive Education Pvt Ltd
06.2020 - 04.2024
Manager
PreparationInfo Pvt Ltd
06.2018 - 05.2020
Career Advisor
Imarticus Learning Pvt Ltd
03.2017 - 06.2018
Senior Executive – Digital Marketing
EduPristine
11.2013 - 02.2017
Bachelor of Science - Information Technology
Guru Nanak College of Arts, Science And Commerce
04.2001 -