Shibna Raees
Gurgaon
Summary
Marketing professional with reputation for consistently delivering impactful marketing strategies and campaigns. Recognized for collaborative approach and achieving results through effective teamwork and adaptability. Skilled in digital marketing, brand management, and strategic planning with focus on meeting organizational goals.
Overview
6
6
years of professional experience
Work History
Performance Marketing Manager
Veye Research Pvt Ltd
Gurgaon, India
06.2025 - 11.2025
- Developed and executed comprehensive marketing strategies to enhance brand visibility and engagement.
- Analyzed market trends and consumer insights to inform targeted campaigns and product positioning.
- Led cross-functional teams to implement integrated marketing programs across digital channels.
- Managed budget allocation for marketing initiatives, ensuring optimal use of resources for maximum impact.
- Improved website visibility through development and implementation of SEO strategies.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Executed email marketing campaigns to nurture leads and convert prospects into customers.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Conducted market research to identify new opportunities and target markets.
- Optimized email campaigns to increase open and click-through rates.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Created and managed social media campaigns to increase brand engagement.
- Conducted market research to identify trends, informing product development and positioning strategies.
Digital Marketing Specialist
Auto Hub Performance LLC
Dubai, UAE
06.2024 - 06.2025
- Grew audience and promoted brand awareness among target customers on different social media platforms.
- Evaluated Google Ads campaigns against ROI and KPI targets and identified opportunities for further growth and improvement.
- Developed marketing plans to support department strategies.
- Managed email marketing campaigns to foster client relationships.
- Launched digital awareness campaign to increase follower count.
- Managed key digital channels, including YouTube, TikTok, Twitter & LinkedIn content development, Google, Facebook Ads and Instagram Ads.
- Implemented analytics tools, enhancing performance tracking capabilities.
- Monitored KPIs regularly, ensuring constant improvement in digital strategies.
- Optimised SEO strategies, leading to improved web traffic.
- Coordinated with sales team, facilitating revenue growth via online channels.
- Enhanced lead generation strategy across Facebook, Instagram and LinkedIn with targeted research and customer segmentation.
- Planned and scheduled niche-specific social media content, achieving 101% engagement rate on top posts.
- Facilitated increase in site traffic through effective use of social media promotion.
- Analysed user trends to define what content works best where and when, implementing accordingly.
- Produced relevant, engaging blog content, for increased user interaction.
- Optimised on-page & off-page elements, resulting in better user experience.
- Implemented local SEO practices to boost local search rankings.
- Managed link building strategy to increase domain authority.
- Created compelling Facebook ads, resulting in boosted post engagement rates.
- Assisted in managing paid advertising campaigns across multiple platforms such as Google Ads and Facebook Ads.
- Developed compelling visual stories by editing raw video footage.
- Used Wordpress to manage website content updates and design implementation.
- Performed detailed market and competitor analyses, Used multi-source data to determine sales and delivery terms for services.
Digital Marketing Executive
Lamb Chop Technologies Pvt. Ltd. (Vetco & Zoomiez)
Delhi, India
06.2022 - 05.2024
- Update Social Media Calender & Social manage.
- Update products & pages on the website.
- Regular blog writing & posting.
- Create banner for brand page.
- WhatsApp Marketing, Influencers Marketing
- On-page and Off-page Seo
- Graphic Designing & Video Editing
- Listing of products on our website.
- New launches, discounts or informational emails create and conceptualize Facebook/Instagram pages.
- Applied expertise in team leadership to address productivity and performance issues, motivating staff to achieve KPIs.
- Managed social media accounts, including Facebook ads, Instagram ads, Twitter, TikTok and Snapchat.
- Grew online social media presence with comprehensive content plan and online contest strategy.
Social Media Executive
BigfatBusiness Pvt. Ltd. (HonestBroker)
Gurgaon, India
10.2020 - 06.2022
- Run paid campaigns in Facebook, Instagram, YouTube to generate qualified leads.
- Property listing on website,Optimised content to achieve reach, engagement and growth targets.
- Engaged with audiences by replying to comments and messages, maintaining brand voice,Presented social media campaign insights with Google Analytics to highlight successes and improvement opportunities.
- Analysed post performance and identified ways to improve user engagement,Drove website traffic by writing witty realestate and creative social media content and blog posts.
- Scheduled social media posts using Hootsuite, optimising reach and maximising community engagement.
Email Marketing / SEO Intern
Rankmantra
Dehradun, India
01.2020 - 10.2020
- Performed Worked as Intern In email mail marketing, I was promoted there as a team member and work closely with the Seo team
- I generate quality leads using Cold calling and email marketing and LinkedIn marketing and increase company revenue.
Education
BSC - Information Technology
H.N.B University Uttarakhand
Dehradun09.2020
Skills
- PPC Management (Google ads and Bing ads)
- Meta Ads (Instagram, Facebook)
- Written & Verbal Communication Skills
- Paid Social Media Marketing
- SMM For Organic
- SEO (on page, off page)
- Copywriting & Contextual Content Writing
- Microsoft Office (Word, Excel and PowerPoint)
- Google analytics (GA4)
- Email Marketing
- Market research & Competitors research expertise
- Hrefs, Semrush, Moz
- Canva Pro, Invideo
- Google ads editor
- Adobe Photoshop,Illustrator
- Hubspot, Buzzsumo, Hootsuite
- Wonder Share Fillmore
- Website optimisation (wordpress, shopify)
- Influencer marketing
LANGUAGES
Hindi
English
Timeline
Performance Marketing Manager
Veye Research Pvt Ltd
06.2025 - 11.2025
Digital Marketing Specialist
Auto Hub Performance LLC
06.2024 - 06.2025
Digital Marketing Executive
Lamb Chop Technologies Pvt. Ltd. (Vetco & Zoomiez)
06.2022 - 05.2024
Social Media Executive
BigfatBusiness Pvt. Ltd. (HonestBroker)
10.2020 - 06.2022
Email Marketing / SEO Intern
Rankmantra
01.2020 - 10.2020
BSC - Information Technology
H.N.B University Uttarakhand