Summary
Overview
Work History
Education
Skills
Affiliations
Accomplishments
Certification
Languages
Timeline
Generic
Rebecca Mary Pothen

Rebecca Mary Pothen

Kerala

Summary

With experience in content strategy, and marketing communications, I am a result-oriented marketer with a growth mindset. Marketers hold the reins of communication and I understand the responsibility that comes with it. Hence, being a customer-centric, responsible and ethical marketer is paramount to me.

Overview

1
1
year of professional experience
1
1
Certification

Work History

Marketing Associate

dentsu
Bangalore
05.2023 - Current
  • Created and implemented a comprehensive strategy to increase brand awareness through targeted marketing initiatives.
  • Engaged and nurtured the target audience across multiple touchpoints, including email marketing and social media marketing.
  • Planned and organized events to provide a seamless experience for the target audience.
  • Tracked communication strategies, campaigns and marketing approaches to measure the KPI for success and failure.

Intern

iFortis Worldwide
Bangalore
05.2023 - 07.2023
  • Managed social media channels to engage with the audience by sharing relevant content.
  • Conducted comprehensive research to support content development.
  • Promoted events through social media advertising to maximize outreach and attendance.

Education

MBA - Marketing

St Joseph's Institute of Management
Bangalore
05-2023

Bachelor of Science - Statistics

Madras Christian College
Chennai
05-2020

High School - Science

St Thomas Cental School
Kerala
05-2017

Skills

  • Content marketing
  • KPI management
  • Strategic planning
  • Campaign planning
  • Marketing communications
  • Brand building
  • Social media marketing
  • Critical thinking
  • Customer segmentation

Affiliations

  • Co-convenor of cultural activity, Deepwoods
  • Convenor of cultural activity, Deepwoods
  • Student volunteer of marketing team, VERVE

Accomplishments

  • Participated in All Kerala Athletic meet
  • Bagged third position in Foosball tournament

Certification

  • Fundamentals of digital marketing, Google Garage
  • Foundations of Project Management

Languages

Malayalam
First Language
English
Intermediate (B1)
B1
Hindi
Elementary (A2)
A2
Tamil
Elementary (A2)
A2

Timeline

Marketing Associate

dentsu
05.2023 - Current

Intern

iFortis Worldwide
05.2023 - 07.2023

MBA - Marketing

St Joseph's Institute of Management

Bachelor of Science - Statistics

Madras Christian College

High School - Science

St Thomas Cental School

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Rebecca Mary Pothen