REECHEL Mahapatra
Bhubaneshwar
Summary
Growth-oriented marketing professional currently working as a Creative Strategist at Wisteria Media, driving end-to-end campaign execution, stakeholder management, and performance-led content strategies.Experienced in demand generation, ICP development, and funnel optimization across SaaS and B2B brands.Generated 1000+ qualified leads and improved organic growth by 40% through data-driven experimentation and SEO-led initiatives.
Skilled in audience targeting, and cross-functional collaboration, with a growing focus on performance marketing, experimentation, and scalable growth strategies.
Overview
3
3
years of professional experience
3
3
Certifications
Work History
Creative Strategist, Present
Wisteria Media
Raipur, Chhattisgarh
12.2025 - Current
- Owned end-to-end client accounts, driving B2B content strategy, stakeholder alignment, and campaign execution for Mangal Electrical.
- Led LinkedIn-led growth strategy, including content planning, audience targeting, and brand positioning for Kamdhenu Adhesives, Tejass, and Zeqon.
- Analyzed and optimized campaign performance (impressions, reach, engagement), improving overall content effectiveness by 5% through data-driven experimentation.
- Collaborated cross-functionally with design, marketing, and content teams to deliver high-impact, on-brand campaigns within timelines.
Growth Specialist
iNube Software Solutions
Bangalore
08.2024 - 08.2025
- Generated 1000+ qualified leads through targeted campaigns and funnel optimization
- Created 100+ Ideal Customer Profiles to refine market segmentation and targeting
- Optimized campaign performance using data insights, improving engagement and conversion metrics
- Increased organic impressions by 40% through SEO and content marketing initiatives
Marketing Intern
Outlook India Pvt Limited
Bangalore
06.2023 - 08.2023
- Conducted market research analyzing 1000+ audience data points on reading preferences, enabling targeted readership campaigns
- Performed field analysis on supply chain disruption (COVID-19) by surveying 10+ newspaper vendors, contributing insights for circulation strategy
Education
MBA - Marketing Management And Research
Christ (Deemed To Be University)
Lavasa06-2022
Bachelor of Commerce - Honors
Ramadevi University
Bhubaneswar, Odisha08-2020
Skills
TECHNICAL SKILLS
aLead Generation:Apolloio, Linkedin Sales Navigator
bContent Development: Canva AI, ChatGPT 52, Emily AI
c Data and Research: Zoom info, Excel
PERSONAL SKILLS
a Content management
b Analytical skills
c Competitor research
Certification
Content Marketing Certification (Hubspot)
Accomplishments
1. Global Immersion Program (Study Tour)
Eureka Education, Dubai
a. Analysed Dubai’s business ecosystem, sustainability practices,
and market dynamics through industry visits and expert
interactions.
b. Evaluated brand positioning strategies and key market trends
contributing to Dubai’s global business success.
Eureka Education, Dubai
a. Analysed Dubai’s business ecosystem, sustainability practices,
and market dynamics through industry visits and expert
interactions.
b. Evaluated brand positioning strategies and key market trends
contributing to Dubai’s global business success.
Affiliations
Peer Educator, Christ Deemed To Be University, Pune Lavasa
Timeline
Creative Strategist, Present
Wisteria Media
12.2025 - Current
Growth Specialist
iNube Software Solutions
08.2024 - 08.2025
Marketing Intern
Outlook India Pvt Limited
06.2023 - 08.2023
MBA - Marketing Management And Research
Christ (Deemed To Be University)
Bachelor of Commerce - Honors
Ramadevi University