REENA CHARLES
Campaign Specialist
Bengaluru
Summary
Accumulated over 7 years of experience with 3.5 years in driving sales and managing client relationships. Results-driven Campaign Specialist with 2 years of experience in digital marketing solutions, business development, and SMB client management. Currently driving campaign strategy and performance optimization for LinkedIn Marketing Solutions at MarketStar. Strong expertise in consultative client advisory, B2B marketing strategy, pipeline acceleration, and data-driven performance optimization.
Overview
7
7
years of professional experience
Work History
Sr. Consultant
MarketStar India (Regalix)
02.2024 - Current
- Managing inside sales for LinkedIn.
- Currently driving campaign strategy and performance optimization for LinkedIn Marketing Solutions.
- Strong expertise in consultative client advisory, B2B marketing strategy, pipeline acceleration, and data-driven performance optimization.
- Manage and optimize digital advertising campaigns for enterprise and mid-market clients using LinkedIn Marketing Solutions.
- Partner with marketing decision-makers to understand business objectives, and translate them into high-performing campaign strategies.
- Provide data-backed recommendations on audience targeting, ad formats, budgeting, and performance improvement.
- Monitor campaign metrics (CTR, CPL, conversion rates, engagement metrics) to maximize ROI, and drive measurable impact.
- Act as a strategic advisor to clients by aligning LinkedIn ad solutions with broader brand awareness and lead generation goals.
- Collaborate cross-functionally with sales and account teams to ensure a seamless client experience and retention.
- Previously, I worked as a sales advisor for LinkedIn Talent Solutions (LinkedIn Recruiter and LinkedIn Learning). My role was to empower clients to maximize their recruitment efforts and employee development strategies using these specialized LinkedIn platforms. This helps clients attract talent, foster learning cultures, and drive organizational growth.
Sr. Business Development Executive
6Wresearch
09.2022 - 01.2023
- Directed complete sales processes in both domestic and international markets, leading to the acquisition of 4 new clients, and nurturing ongoing business relationships.
- Discovered and focused on new markets and industries, resulting in effective sales campaigns, and business growth.
- Mentored and guided the team, ensuring seamless coordination with internal and external stakeholders for effective communication and negotiation.
- Managed CRM data to facilitate timely activities and streamline sales operations.
Associate Consultant & Key Account Manager
Daffodil Software Pvt. Ltd.
01.2021 - 07.2022
- Managed about 15 existing client accounts from different regions, coordinated with the finance department, and strategized team targets for upselling and cross-selling initiatives.
- Led end-to-end sales processes, from lead generation to deal closure, and implemented effective CRM data management strategies, contributing up to 60% of the achieved target.
Associate Consultant - Technical Writer
AAPTA TDS, Bangalore
02.2016 - 05.2017
- Created product documentation for the Indian Air Force, ensuring compliance with ASD STE-100 standards, and best practices in technical writing.
- Digitization included technical writing and drawing using Oxygen XML, Arbortext Editor, and Isodraw for defense aircraft manuals.
- Executed peer reviews and quality assessments to guarantee the provision of top-notch technical content to the client.
- (Contract for Wipro Ltd, Client: Indian Air Force, Location: IAF Station, Rajokri, & CSDO, New Delhi)
Flight Coordinator & Aircraft Trainee Technician
Pioneer Flying Academy
02.2014 - 11.2015
- Prepared flying section documents for about 20 pilot license approvals, and managed flying section operations, including weather updates and flight clearances from 4 different ATCs as per the flight schedules.
- Conducted maintenance and annual inspections of training aircraft, demonstrating expertise in avionics systems, and aircraft maintenance for Cessna-152 and Cessna-172 training aircrafts.
Apprentice
Yatih Air Services Pvt. Ltd.
07.2012 - 06.2013
- Conducted bench maintenance and annual inspections of aircraft components, like ELT, ensuring compliance with CAR regulations.
- Managed the charging, discharging, and overhauling of Ni-Cd aircraft batteries, adhering to safety protocols and quality standards.
Education
PGDM - Operations & Marketing
Jaipuria Institute of Management
Lucknow01-2021
Bachelor of Science - General Studies
Mahatma Gandhi University
Distance Education01-2014
Aircraft Maintenance Engineering - Avionics
IAET-Division of Garg Aviation
Kanpur01-2012
Skills
Experienced in managing LinkedIn ad campaigns
Strategic business planning
Market Analysis
Client Relationship Management
Revenue Generation Strategies
CRM Data Management
Quality Analysis
International Sales Operations
Team Mentoring and Guidance
Technical Writing Standards
Accomplishments
Achieved major KPIs for every quarter maintaining a rating of 3 and above throughout
Timeline
Sr. Consultant
MarketStar India (Regalix)
02.2024 - Current
Sr. Business Development Executive
6Wresearch
09.2022 - 01.2023
Associate Consultant & Key Account Manager
Daffodil Software Pvt. Ltd.
01.2021 - 07.2022
Associate Consultant - Technical Writer
AAPTA TDS, Bangalore
02.2016 - 05.2017
Flight Coordinator & Aircraft Trainee Technician
Pioneer Flying Academy
02.2014 - 11.2015
Apprentice
Yatih Air Services Pvt. Ltd.
07.2012 - 06.2013
PGDM - Operations & Marketing
Jaipuria Institute of Management
Bachelor of Science - General Studies
Mahatma Gandhi University
Aircraft Maintenance Engineering - Avionics
IAET-Division of Garg Aviation
Rewards and Recognition
Outstanding Performer Recognized for exceptional performance, campaign impact, and consistent contribution to client success within LinkedIn Marketing Solutions (for the Quarter of July - Sep 2025), Best Team Award – Pilot Process Launch Awarded as part of the top-performing team for successfully executing and stabilizing a new pilot process, ensuring operational excellence and measurable client impact.