Renukumar Selvaraj

• Handling MT Account and Regional Chain Account
• Developed and implemented strategies to increase sales from key accounts.
• Analyzed customer data to identify potential opportunities for growth.
• Conducted market research on competitor activities, trends, pricing and product offerings.
• Negotiated contracts with key accounts to ensure favorable terms and conditions.
• Managed customer relationships to ensure satisfaction and loyalty.
• Coordinated delivery schedules with suppliers and customers for maximum efficiency.
• Increased product sales through targeted marketing campaigns.
• Communicated with retailers to provide information on promotions and sales.
• Prepared staff work schedules and assigned team members to specific duties.

Handling Accounts: Reliance,D-mart, ABRL, Spar Hyper, Spencers, Saravana Stores,Ecom

• Handling MT Account and Regional Chain Account
• Developed and implemented strategies to increase sales from key accounts.
• Analyzed customer data to identify potential opportunities for growth.
• Conducted market research on competitor activities, trends, pricing and product offerings.
• Negotiated contracts with key accounts to ensure favorable terms and conditions.
• Managed customer relationships to ensure satisfaction and loyalty.
• Coordinated delivery schedules with suppliers and customers for maximum efficiency.
• Increased product sales through targeted marketing campaigns.
• Communicated with retailers to provide information on promotions and sales.
• Prepared staff work schedules and assigned team members to specific duties.

Handling Accounts: Reliance,D-mart, ABRL, Spar Hyper, Spencers, Saravana Stores,Ecom

• Developed strong relationships with clients for increased customer satisfaction and loyalty.
• Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
• Identified new business opportunities through comprehensive market research and analysis.
• Expanded regional market share with targeted outreach and strategic planning.
• Leveraged CRM tools to track account interactions and sales progress, ensuring accurate forecasting and reporting.
• Monitored competitor activity closely, adapting strategies as needed to maintain a leading position in the industry.
• Excellent communication skills, both verbal and written.

• Handling MT Account and Regional Chain Account
• Built relationships with key clients through regular contact.
• Maintained accurate records of all sales activities and results.
• Coordinated Daily Field Reports (DFRs) and distributed to clients.
• Developed and significantly grew assigned territory [200]% within first year.

Creating Brand Building activities:

Product sampling activity, Festival engagements with interacting activity, additional visibility implementation, Special season customer activity

• Presented new products and services to customers in order to drive revenue growth.
• Maintained accurate records of customer information, sales activities and other relevant data.
• Resolved customer complaints in a timely manner while maintaining positive relationships.
• Assisted in the development of marketing materials including brochures, flyers.
• Increased product sales through targeted marketing campaigns.
• Communicated with retailers to provide information on promotions and sales.

• Determined price schedules and discount rates.
• Established ambitious goals for employees to promote achievement and surpass business targets.
• Used change methodologies to increase sales and led projects for increased productivity.
• Oversaw regional and local sales managers and staff.
• Coordinated Daily Field Reports (DFRs) and distributed to clients.

Territory Sales In-charge

Worked for National MT Channel.

Handling Merchandising Team and Promoter Team, giving the targets track weekly basis, Taking care in store visibility execution,