REPALA RAKESH
Design Specialist - Branding Identity | User Interface | User Experience
Hyderabad,TG
Summary
Innovative and results-driven Marketing Leader with over 16 years of experience in driving strategic initiatives
across creative marketing, UI/UX design, content creation, and event management for diverse industries. Adept
at developing engaging content strategies, building brand presence on platforms like Instagram, and
enhancing user experiences through product and interaction design. A proven track record of solving complex
challenges, leading multidisciplinary teams, and executing impactful PR and marketing campaigns to propel
business growth. Passionate about continuous learning and leveraging cutting-edge marketing tools to deliver
measurable results. during 3.6 years journey with Microsoft
Participated in zero sprint at a very early stage of design to come up with
diversified ideas within a specific time factor in agile environment.
3
Successfully completed 3.6 years of impactful work with Microsoft, contributing to
various high-profile projects.
Awarded the prestigious Best PTGian Title for exceptional technical and functional
contributions to organizational success.
Earned multiple client and management appreciations for outstanding project
execution and dedication at People Tech.
Spearheaded innovative solutions and strategies that enhanced project outcomes
and team performance.
Overview
15
15
years of professional experience
Work History
Senior UX Designer
PeopleTechGroup, Microsoft
Hyderabad
03.2014 - 12.2019
- Worked at CSE Design India Microsoft in IC role with multiple Business, project
- Engineering teams to identify UX requirement to ensure that simple and intuitive user experiences are designed and adhered to implement standards of usability and accessibility; Conduct User research, Heuristic analysis, created personas based on the research, Brainstorm on the ideas, do white boarding, write scenarios, User Flows
- Sketch the wireframes, Interactive prototypes, Vision prototypes, Usability Testing
- Visual design and Design specifications.
Lead Experience Designer
ETO Motors
Hyderabad
01.2020 - Current
- Working as a Lead UX managing a team of designers
- Participated in User Studies, task analysis, and develop user profiles; identify key tasks for user research, competitive analysis, user testing, and develop usability plans
- Working closely with product management and engineering, providing my design perspectives to help ensure a unified and cohesive experience across the organisation ecosystem and to solve user and business goals using the principles of Human-centered design, Design Thinking method
- Develop UI layouts including controls, labels and graphical elements for software on both mobile and desktop platforms with an eye towards experience unification
- 2
UI / UX Designer
Knowledge Matrix
Hyderabad
03.2013 - 03.2014
- Responsible for creating UX Collaterals, Define UX Process, Heuristic Evaluations
- Prototypes using Axure Software, Visual Design, Creation of Surveys, One-on-one
- Interviews etc., Involved in Contextual Inquiry, involved in Stakeholder meetings etc.
Team Lead - UI Developer
Winit
Hyderabad
08.2009 - 03.2013
- Responsible for building sophisticated dynamic XHTML/CSS web UIs and for acting as a consultant in application use and coding solutions
- Responsible for content creation, image editing and web optimization
- Manual Testing of the Email & Newsletter templates in Enterprise
- Applications using built in test option with default values
- Cross Browser Compatibility Testing in IE, Mozilla, Chrome, Safari, etc.
- Cross Email Client Rendering Tests by sending emails to different test mail accounts like Gmail, Yahoo!, MSN, Etc.
UI Developer
Nimble Technologies, Land Transport Authority, LTA
08.2010 - 10.2010
- Manual Testing of the Email & Newsletter templates in Enterprise
- Applications using built in test option with default values
- Cross Browser Compatibility Testing in IE, Mozilla, Chrome, Safari, etc.
- Cross Email Client Rendering Tests by sending emails to different test mail
- Experience
- Established good relationship with the leadership team and worked in customer delight by being the SPOC for design deliverables
- Participated in User Studies, task analysis, and develop user profiles; identify key tasks for user research, competitive analysis, user testing, and develop usability plans
- Experience in creating content and/or designing with compliance to WCAG guidelines
- Worked closely with product management and engineering, providing my design perspectives to help ensure a unified and cohesive experience across the organisation ecosystem and to solve user and business goals using the principles of Human-centered design, Design Thinking method
Skills
Teamwork skills
Layout design
Concept development
Computer literate
Wireframing and prototype design
User research
Visual design
Usability and accessibility
Responsive design
Design thinking
Solution prototypes
UX architecture
Mobile-first design
Interaction design
Prototyping
Accessibility design
Wireframing
HTML and CSS
CSS
Web application development
SEO best practices
Work Preference
Work Type
Full TimeTimeline
Lead Experience Designer
ETO Motors
01.2020 - Current
Senior UX Designer
PeopleTechGroup, Microsoft
03.2014 - 12.2019
UI / UX Designer
Knowledge Matrix
03.2013 - 03.2014
UI Developer
Nimble Technologies, Land Transport Authority, LTA
08.2010 - 10.2010
Team Lead - UI Developer
Winit
08.2009 - 03.2013
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