Summary
Overview
Work History
Education
Skills
References
Languages
Projects
Timeline
Generic

Reshma Shaikh

Mira Road, Mumbai

Summary

With 17+ years in SEO and digital marketing, I've seen the industry evolve from simple keyword optimization to AI-driven search algorithms. Staying ahead of the curve has been my passion—helping businesses and students navigate these changes, improve their online visibility, and grow through smart, data-driven SEO strategies.

Overview

18
18
years of professional experience

Work History

SEO & Website Design Consultant

Freelancer
Mumbai
01.2010 - Current
  • Over 14 years of experience in SEO and website design, helping businesses build a strong online presence.
  • Specialize in on-page & off-page SEO, technical SEO, and eCommerce SEO, improving search rankings and organic traffic.
  • Design and develop SEO-optimized WordPress and Shopify websites, ensuring fast performance, mobile responsiveness, and high conversion rates.
  • Conduct website audits, implement structured data, and optimize site architecture for better search visibility.
  • Work with businesses across various industries, including eCommerce, to enhance website functionality and search engine performance.

Corporate Training

IIDE
Mumbai
05.2022 - 12.2024

Conducted training for Adani Electricity, EY India, Team Pumpkin, and more on SEO, Web Analytics, Google Ads, and Performance Marketing, helping teams optimize their digital strategies and drive growth.

Head Of Trainers | Course Delivery Manager

IIDE - Indian Institute of Digital Education
Mumbai
02.2023 - Current
  • As a Course Delivery Manager in a Digital Marketing Training Institute, I guide a dynamic team in organizing and delivering the programs.
  • My role involves enhancing course content, promoting teamwork, and ensuring top-notch course delivery.

Lead Digital Marketing Trainer

IIDE - Indian Institute of Digital Education
Mumbai
02.2022 - Current
  • Steered as Digital Marketing Trainer handling subjects including Digital Marketing, WordPress, eCommerce, SEO, SEM, SMM, Google Analytics, Affiliate Marketing, Google Analytic, Looker Studio and AdSense
  • Conduct live lectures using video conferencing platforms and other learning tools
  • Conduct 4-month online program and administer major modules at IIDE for the 11-month Postgraduate Program
  • Mentor students and help them navigate a career in Digital Marketing
  • Support students during additional practice and eLearning sessions
  • Prepare exercises, questionnaires, and assignments for students at various levels

Senior Digital Marketing Trainer

MCTA MUMBAI
Mumbai
11.2020 - 01.2022
  • Served as a Sr. Digital Marketing Trainer, teaching digital marketing concepts, strategies, and best practices with a hands-on approach.
  • Developed research-based curriculum to enhance student learning and critical thinking. Experienced in teaching, course development, and module planning. Continuously updated courses to keep up with industry trends.

Senior Digital Marketing Trainer

DMTI Softpro - Digital Marketing Training Institute India
12.2017 - 10.2020
  • Taught 25+ digital marketing modules to students/working professionals
  • Planned and prepared courses and lessons for digital marketing
  • Maintained accurate and complete records of students’ progress and development
  • Encouraged and monitored the progress of individual students
  • Identified and selected different instructional resources and methods to meet students' varying needs
  • Counseled students on career choices and enabled them to take appropriate decisions; guiding & mentoring students in executing various academic projects

WordPress / SEO Visiting Faculty

IIDE - Indian Institute of Digital Education
06.2016 - 09.2019

Digital Marketing Visiting Faculty

MCTA Marketing Courses Training Academy Pvt Ltd
12.2016 - 08.2019

Digital Marketing Professor

K. J. Somaiya Institute of Management Studies and Research (KJ SIMSR)
07.2017 - 01.2019

Web Designer & Digital Marketing Trainer

Compufield Computer Institute
Mumbai
06.2014 - 11.2017

Web Designer & Web Faculty | SEO Executive

Compufield Computer Institute
Mumbai
03.2007 - 09.2010

Education

Bachelor of Arts - English Literature

IGNOU - Indira Gandhi National Open University
New Delhi
07-2009

Skills

  • Google Ads (SEM) & Pay-Per-Click (PPC)
  • Social Media Marketing (SMO & SMM)
  • YouTube Marketing
  • Ecommerce Marketing
  • Affiliate Marketing & AdSense
  • SEO (On-Page, Off-Page, Technical)
  • Keyword Research & SEO Copywriting
  • Google Analytics & Website Analysis
  • Looker Studio (Data Visualization)
  • Conversion Rate Optimization (CRO)
  • Website Development (WordPress, Shopify, etc)
  • HTML/CSS
  • Media Planning & Strategy
  • Adobe Photoshop
  • Team Leadership & Management (Trainer’s Team)
  • Curriculum Development & Training Strategy
  • Student Coaching & Mentoring

References

References available upon request.

Languages

  • English
  • Hindi

Projects

  • Alisha Lalljee
  • 3Gen Consultancy
  • Shilpi Interiors
  • Sanctum Foundation

Timeline

Head Of Trainers | Course Delivery Manager

IIDE - Indian Institute of Digital Education
02.2023 - Current

Corporate Training

IIDE
05.2022 - 12.2024

Lead Digital Marketing Trainer

IIDE - Indian Institute of Digital Education
02.2022 - Current

Senior Digital Marketing Trainer

MCTA MUMBAI
11.2020 - 01.2022

Senior Digital Marketing Trainer

DMTI Softpro - Digital Marketing Training Institute India
12.2017 - 10.2020

Digital Marketing Professor

K. J. Somaiya Institute of Management Studies and Research (KJ SIMSR)
07.2017 - 01.2019

Digital Marketing Visiting Faculty

MCTA Marketing Courses Training Academy Pvt Ltd
12.2016 - 08.2019

WordPress / SEO Visiting Faculty

IIDE - Indian Institute of Digital Education
06.2016 - 09.2019

Web Designer & Digital Marketing Trainer

Compufield Computer Institute
06.2014 - 11.2017

SEO & Website Design Consultant

Freelancer
01.2010 - Current

Web Designer & Web Faculty | SEO Executive

Compufield Computer Institute
03.2007 - 09.2010

Bachelor of Arts - English Literature

IGNOU - Indira Gandhi National Open University
Reshma Shaikh