Reshmi Bharti
Associate Process Manager
Mumbai
Summary
Associate Process Manger over 3.9+ years of experience in Adobe Launch, Adobe Analytics and Tealium tool with 1x officially certified by Adobe. Driven Analyst who is always involved in Auditing, Tag Implementation and Report Creation.
Overview
4
4
years of post-secondary education
3
3
Certifications
2
2
Languages
Work History
Associate Process Manager
Eclerx
04.2024 - Current
- Maintaining accurate records, providing transparency for audit purposes and informing future improvements.
- Configuring rules and analytics variables within Launch and analytics report suites, fine-tuning tracking mechanisms for optimal performance.
- Creating and deploying segments in Adobe Analytics, enhancing data analysis across the Adobe Experience Cloud ecosystem.
- Proficient in various tag managers such as Adobe Launch, GTM, and Tealium, enabling streamlined deployment and management of tracking codes.
Senior Analyst
Eclerx
9 2020 - 03.2024
- Prepared BRD and created Tag design guides inside confluence page to list all action items.
- Created Tagging Dev Guides for web developers to instruct them about technical integration like Data layer, DOM attributes, Custom events, Direct call, etc.
- Set up Rules, Data Elements and various Extensions.
- Implemented and updated digital data layer design hierarchy.
- Engaged in Pre and Post release testing to continue monitoring of tags and page performance.
- Involved in production release meetings to collect feedbacks and suggestions before going live to maintaining data accuracy.
- Created basic dashboards to validate implemented tags and check all the data to make sure it reflect correctly in the report.
- Implemented media pixels in 3rd party site like Google Ads, DoubleClick, Facebook, Criteo, Bing, etc.
Education
B.Tech - Computer Science
Lovely Professional University
Phagwara, India 08.2016 - 05.2020
Skills
Adobe Launch / DTM
Adobe Analytics
Tealium
Ensighten
Tag Auditing
Jira / Confluence
HTML
CSS
JavaScript
JQuery
Certification
Adobe Analytics Developer
Soft Skills
Stakeholder Management
Presentation Skills
Timeline
Associate Process Manager
Eclerx
04.2024 - Current
B.Tech - Computer Science
Lovely Professional University
08.2016 - 05.2020
Senior Analyst
Eclerx
9 2020 - 03.2024