Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Leadership
Generic

RHITU PARN KASHYAP

Manager, Commercial Planning And Performance At Anheuser-Busch InBev
Bengaluru

Summary

Resourceful Manager offering history of success coordinating and monitoring operations across various departments. Effective leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Highly committed with hardworking mentality to maintain quality of services and products.

Overview

6
6
years of professional experience
5
5
years of post-secondary education
3
3
Certificates

Work History

Manager, Commercial Planning and Performance

Anheuser-Busch InBev
Bengaluru
01.2022 - Current
  • Managing Sales & Marketing investments for BU India in order to drive Net Revenue, Profit and Commercial EBITDA, directly reporting to VP- Marketing
  • Leading 5 YP Geo Battlefield PMO for resource allocation strategies for Focus States in India
  • Spearheading marketing automation project with AB InBev's GCC (Global Capability Centre) team to increase team efficiency via MS Power platform solutions (Power BI and Power Automate)

Manager, High End Sales

Anheuser-Busch InBev
Hyderabad
05.2021 - 12.2021
  • Led entire High-End universe of 200+ Key accounts while driving top-line and bottom-line growth
  • Established AB InBev's market leadership with 49% market share in High-End channel
  • Displaced 5 competitor tie ups by managing lead time for outflows and customizing solutions for clients

Manager, Trade Marketing- Retail and Key Accounts

Anheuser-Busch InBev
EAST Region [Hyderabad, Kolkata, Orissa and NESA]
01.2019 - 04.2021
  • Led sales package planning with S&OP plan for FY’21 for the entire region during 1 Year Planning (1YP)
  • SPOC for brand BTL campaigns across region driving budget allocation, on round execution, stakeholder management, innovation and financial discipline
  • Led the launch of localized Corona & Hoegaarden in West Bengal and Beck’s Ice in Orissa
  • E2E first ever CAPEX investments in West Bengal and NESA, in strategic high traffic areas to grab maximum eyeballs
  • Streamlined the brand assets metrics, trade programs efficiency, key accounts execution, brand fitment events, tie-ups, etc.

High End Sales Specialist

Anheuser-Busch InBev
Hyderabad
05.2017 - 12.2018
  • Hand-picked by Region Director to drive profitability and growth of high-end brands in 70 key clients by consultative sales
  • Over delivered MOM on Sales KPIs and grew ABI Market Share YTD’18 (Jan-Dec) by 4%

ISEA (India South- East Asia) Sales Talent Program

Anheuser-Busch InBev
Various Locations [Gurgaon, Guangzhou, Bangalore]
06.2016 - 04.2017
  • Underwent 3-week training at Guangzhou, China, one of 10 selected from India and South East Asia in a pool of 6000 candidates
  • Headed the Modern Trade Channel (MOTs) consisting of 10 Major Groups in Bangalore while closing value tie-ups with 4 of them driving +60% of business
  • Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork

Market Research & Operations Intern

NASSCOM Foundation
Bengaluru
06.2015 - 07.2015
  • Performed responsibilities, including researching, developing database, cold-calling and meeting clients
  • Conducted back-end research on organizations with IT based solutions and researched on prospective Outreach Partners for NSIF, 2016

Education

Bachelor of Commerce (Honors) -

Shri Ram College of Commerce, Delhi University
New Delhi, DL
05.2013 - 05.2016

ISC Board [Class XII] -

St. Joseph’s Convent School
Varanasi, UP
03.2012 - 03.2013

ICSE Board [Class X] -

St. Joseph’s Convent School
Varanasi, UP
03.2010 - 03.2011

Skills

    Strategic planning

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Accomplishments

  • Awarded, among the batch of 750+ students from SRCC, the First Youth Award, 2014 from Youth India Campus for excellence in academics (2014)
  • District topper of the ISC (Class XII) in Commerce stream (2013)
  • Received Academic Excellence Badge in Class X, XI, and XII for 1st Proficiency in Class XI and XII and for consistent achievements in academics (2013-11)
  • Received All-rounder Badge, the highest recognition by school for academic and extra-curricular performance in Class XI (2012)
  • Awarded One-Time Scholarship from Union Bank of India for academic excellence in Class XI (2011)
  • 1st Position, in entire region of Uttar Pradesh and Uttarakhand, in Reserve Bank of India’s Essay Competition on “Financial Inclusion”

Certification

AB InBev Marketing Excellence Academy: Growth Strategy

Timeline

AB InBev Marketing Excellence Academy: Growth Strategy

03-2022

Manager, Commercial Planning and Performance

Anheuser-Busch InBev
01.2022 - Current

LinkedIn Learning: VBA in Excel, Excel Macros

12-2021

LinkedIn Learning: Sales Negotiations

05-2021

Manager, High End Sales

Anheuser-Busch InBev
05.2021 - 12.2021

Manager, Trade Marketing- Retail and Key Accounts

Anheuser-Busch InBev
01.2019 - 04.2021

High End Sales Specialist

Anheuser-Busch InBev
05.2017 - 12.2018

ISEA (India South- East Asia) Sales Talent Program

Anheuser-Busch InBev
06.2016 - 04.2017

Market Research & Operations Intern

NASSCOM Foundation
06.2015 - 07.2015

Bachelor of Commerce (Honors) -

Shri Ram College of Commerce, Delhi University
05.2013 - 05.2016

ISC Board [Class XII] -

St. Joseph’s Convent School
03.2012 - 03.2013

ICSE Board [Class X] -

St. Joseph’s Convent School
03.2010 - 03.2011

Leadership

Research Head, Students’ Council, SRCC (2014-15)

  • Core Team Member and responsible for conceptualizing, organizing and raising funds for Crossroads 2015, the annual cultural festival of SRCC inviting the likes of Atif Aslam, Akcent and Amit Trivedi
  • Managed a crowd of 20,000+ for the four days of the festival and 100+ teams participating in various events
  • Collaborated with organizations such as Shopclues, OYO Rooms and 50 others and raised a budget of over Rs. 1 Cr.
  • Core Team Member of Business Conclave 2015, the Largest Undergraduate Business Management Festival in India
  • Raised a budget of over 26 lacs+ for the event which saw the presence of Smt. Smriti Zubin Irani, Dr. Pawan G Agrawal, Shri Ram Jethmalani, Digvijaya Singh and others

Secretary, The Western Music Society, SRCC (2014-15)

  • Led a team of 30+ members in various Intra and Inter-College events
  • Organized Playlist 2015, the first In-house concert of the society

Chief Coordinator, The History and Political Science Society, SRCC (2014-15)

  • Core Team Member of Odyssey 2015, the annual cultural festival of History and Political Science Society, SRCC
  • Organizing Team Member of Odyssey 2014 and Model United Nations (MUN) 2014 organized by the society

House Captain, St Joseph's Convent School (2011-13)

  • Captain of the Blue House in school. Led a house of 300+ students and represented the house in internal events
RHITU PARN KASHYAPManager, Commercial Planning And Performance At Anheuser-Busch InBev