Richa Gupta

Senior Marketing Executive (FMCG Sector) .

Key Responsibilities:

• Plan and execute marketing campaigns (ATL & BTL) to promote FMCG brands and increase market share.
• Coordinate with sales, distribution, and production teams to ensure product availability and visibility in all channels.
• Conduct market research to analyze consumer trends, competitor strategies, and product performance.
• Build and maintain strong relationships with distributors, retailers, and channel partners.
• Support new product launches with promotional materials, merchandising, and advertising campaigns.

• Resolved customer complaints by offering timely solutions and alternatives.
• Followed up to confirm successful resolution of issues.
• Maintained accurate records of customer interactions and account documentation.
• Adhered to communication procedures, guidelines, and policies.
• Educated customers on Airtel Black Plan features and benefits.
• Coordinated scheduling of engineer visits as needed.