RICHA SINGH

Imports: Product & Program

• Worked closely on the GTM strategy for Jiomart to launch global D2C sellers on Jiomart.com
• Crafted a comprehensive product roadmap for a ‘vendor portal’ - a platform offering seamless seller experience including onboarding, listing, purchase order, fulfillment and payments modules
• Closely collaborated with the product team to design & develop the ‘vendor portal’ - currently in the engineering phase & expected to be rolled out by Q2 FY25
• Designed the fulfillment strategy for both inventory model and marketplace model for the business
• Collaborated closely with key ecosystem partners, including legal, finance, logistic and compliance partners to get the import model approved at Reliance leadership level.

New launch: Assisted pick-up services

• Spearheaded the launch of assisted pick-up services from ideation to execution for FC inbound movements from Jiomart’s 1P and 3P vendors
• Worked with cross functional teams, including finance, supply chain, category and legal to kick off the program
• Realized overall cost reduction of ~20-25% in Reliance purchase cost by controlling the inbound logistics cost.

Catalogue Quality

• Worked on catalogue quality improvement across changes in title, keywords, description for pareto sellers & SKUs
• Drove improvement in visibility metrics: 2X improvement in PDP & PLP for 31% and 20% of the selection respectively.

Business Head: Cross-border ecommerce

• Launched and scaled the cross border e-commerce logistics business, achieving a US$6 million annual run rate within 1.5 years
• Oversaw integrations with key global marketplaces, expanding Indian e-commerce sellers' access to global markets
• Conceptualized and executed a product development roadmap, creating an e-commerce logistics solution that features: self-onboarding flow for sellers, plugins for enabling tools like Shopify and WooCommerce, unified panel for managing exceptions, payments, and business trends, prepaid wallet for XB shipping
• Led the design and execution of the digital campaign, resulting in 40% increase in inbound leads & 10% increase in conversions
• Directed a sales team of 7+ members to acquire e-commerce sellers and D2C brands
• Assisted company leadership in analyzing market trends and opportunities to drive a successful FedEx<>Delhivery deal in India.

• Developed and executed a comprehensive partnership strategy, leveraging existing networks and forging new relationships with key stakeholders to drive revenue growth and social impact
• Collaborated with cross-functional teams to ensure successful implementation of partnerships, including developing training programs for skilled workers and providing ongoing support to ensure client satisfaction
• Successfully achieved 200% of the sales target through corporate partnerships, resulting in over INR 5 Cr in CSR donations
• Helped 1500+ skilled blue-collar workers gain employment across telecom, construction, and healthcare industries.

• Worked directly with the promoter & CEO on development & execution of new projects
• Helped develop the franchise model for store expansion working with the MediaFlag Group, Japan (lead consultants for the project)
• Conceptualized, executed & analyzed consumer surveys for more than 50,000 households, resulting in service improvement, promotion designs & sales improvement (12% MoM).

• Led a 6-member inside sales team managing end to end sales process from prospecting to closure
• Delivered annual revenue of US$ 14,000,000 for market research, competitive analysis, and product/customer feedback studies.