Health Care & FMCG
Riddhi Shah
Category Lead
Mumbai,MH
Summary
As a Category Leader of the OTC department in a leading E commerce company, I have developed business with all categories , have expanded the catalog from 12 Brnads to 300 brands, and contributed to 100X growth in 2 years.
Exhibited powerful negotiation skills with top-notch leadership skills leading to best sourcing and collaborations across the country along with driving long-term marketing alliances and relationships.
Overview
4
4
years of post-secondary education
9
9
years of professional experience
Work History
Category Manager
PharmEasy
Mumbai, Maharashtra
10.2018 - Current
- Drove team and category revenue by developing and strengthening relationships with industry partners and potential clients.
- Maximized category turnover by 100 X through proactive business and growth strategies.
- Defined and integrated roles, responsibilities and processes for team and empowered them to handle different accounts and expand the business across the country.
- Collaborated with marketing and retention departments to boost revenues, achieve targets and acquire customers.
- Strategized and implemented successful approaches to revitalize underperforming categories and improve sales of the well performing categories.
- Led cross-functional teams to create impactful messaging, demand-generation programs across the all categories in the department.
Managing Director
Boston Pharmacy- A Retail Arm of PharmEasy
Mumbai, Maharashtra
03.2016 - 10.2018
- Spearheaded successful set up of warehouse and optimized operations of the business.
- Developed organizational systems to boost efficiency and keep operations scalable and agile for changing demands.
- Strategically managed resources , closely monitored inventory and overlooked supply chain -management.
- Assessing the performance and growth of the business, evaluating & reconciling the P&L.
Marketing Manager
Silver Group
09.2013 - 01.2016
- Increased brand awareness by developing technical and non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
- Transformed corporate website and social media platforms to better engage customers and promote sales.
- Implemented marketing strategies which resulted in 40% growth of customer base.
Business Development Manager
Jenil Steel Pvt Ltd
01.2011 - 12.2012
- Devised SWOT analysis to create and execute business plan to build another vertical.
- Worked with existing customers to increase purchases of products and services.
- Streamlined operations for efficient functioning.
Education
Master of Science - International Marketing
Kings College London
London 09.2009 - 08.2010
Bachelor of Management Studies -
University of Mumbai
06.2006 - 04.2009
Skills
Category & Business development
Interests
Education
Travel
Timeline
Category Manager
PharmEasy
10.2018 - Current
Managing Director
Boston Pharmacy- A Retail Arm of PharmEasy
03.2016 - 10.2018
Marketing Manager
Silver Group
09.2013 - 01.2016
Business Development Manager
Jenil Steel Pvt Ltd
01.2011 - 12.2012
Master of Science - International Marketing
Kings College London
09.2009 - 08.2010
Bachelor of Management Studies -
University of Mumbai
06.2006 - 04.2009
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