Riddhima Mathur

• Worked with reputed B2B SaaS brands like Freshworks, Hiver, Peoplebox, ZingHR, Storylane, Spendflo, and others.
• Strengthening content through proofreading and editing.
• Collaborate with SEO and content team to produce website content for HR, Project Management, Customer Support & Service tools under SaaS industry.
• Edit 75+ articles per month.
• Manage competing deadlines with efficiency.
• Play instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
• Managing the editorial process for more than 5 SaaS clients.
• Connect and collaborate with clients on weekly basis to update them on content operations.

● Create content for outreach articles for high domain authority websites like Geekflare, Upmetrics, Landerapp and more. Content performs and yields results as it sometime ranks in minutes post publication.
● Starting work on internal blog content and its strategy as well.

● Authored thought leadership blogs.
● Conducted keyword research using tools like Semrush, Keyword Planner, and UberSuggest.
● Worked and implemented pillar page and cluster strategy for internal blogs.
● Reached out to websites for link building and link exchange opportunities.
● Published blogs using Hubspot marketing tool.
● Collaborated with growth, design, and product teams to implement new campaigns for target audiences in MENA, SEA, and India.

● Tracked blog performance by creating weekly, monthly, and quarterly reports using Google Search Console and Analytics.

● Authored 70+ long-form product marketing blogs in one year.
● Developed marketing video scripts, infographic.

● Connected & manage freelance writers.

● Collaborated with product team for regular product testing.
● Trained new writers & SEO executives.

● Communicated with sales & marketing for new content ideas.

● Built & improved product landing pages.

● Curated SEO-based outreach articles & blogs for clients.

● Tracked marketing efforts across 400+ campaigns.

● Managed, assigned work to other writers, & maintained quality checks across all content formats for the company.

● Collaborated with the US team through Skype & SugarCRM.

● Completed on-page optimization for 150+ client website pages.

● Implemented quarterly roadmap strategies to help client's website rank well in SERPs.

● Created informational articles for students.

● Optimized & published self-curated articles on WordPress.

● Developed content pieces like blogs, press releases, citations & more for different clients associated with lifestyle, healthcare, publishing, industrial equipment, and textiles.