Ridhi Gaur
Delhi
Summary
MBA (Marketing) student with practical exposure to content, SEO, and social media campaigns, seeking a Marketing Internship opportunity to apply classroom learning and hands-on skills in data-driven marketing, consumer research, and digital execution.
Overview
1
1
year of professional experience
Work History
Senior Marketing Specialist(early-career role)
Bigfoot Retail
Gurugram
02.2023 - 06.2023
- Launched and scaled Fastrr’s social media page from 0 to 200+ organic followers within 6 months.
- Published approximately180 organic posts over 6 months to drive awareness and product understanding.
- Created engaging, high-quality content for blogs, social media, and websites to enhance audience engagement.
- Implemented a daily posting strategy to support early-stage brand visibility and audience engagement.
- Optimized content for SEO to enhance visibility and drive organic traffic.
- Conducted market research to identify trending topics and audience interests.
- Collaborated with cross-functional teams, including designers and sales, to align strategies and achieve project goals.
- Developed content to support market education and establish brand positioning during initial launch phase.
Content Writing Specialist
Picker Technologies
03.2022 - 01.2023
- Crafted compelling content across multiple platforms, enhancing brand awareness and fostering customer engagement.
- Collaborated with cross-functional teams to pinpoint content innovation opportunities and ensure campaign success.
- Produced engaging video content for social media channels including Instagram, Facebook, and LinkedIn.
- Acquired by Shiprocket
Education
MBA - Marketing Specialization
Symbiosis Institute of Management Studies
Pune01.2027
Bachelor of Arts (BA) - English Language
Delhi College of Arts And Commerce
Delhi01.2022
Senior School Certificate (12th) - Humanities
Army Public School, Dhaula Kuan
Delhi01.2018
High School Certificate (10th) - Humanities
Army Public School, Dhaula Kuan
Delhi01.2016
Skills
- Digital Marketing
- Content Strategy
- Content Writing
- Copywriting
- Social Media Marketing
- Market Research
- Team collaboration
Extracurricular Activities
Badminton, 04/01/11 Swimming, 05/01/10
Hobbies and Interests
- Travel
- Music
- Teaching
- Social Media Marketing
- Reading
- Swimming
- Cycling
Projects
Rentomojo Web Analytics Group Project, 08/01/24, Learnt how to utilize different metrics and get meaningful insights from data. Zivame Project, 07/01/24, Understanding how e-commerce companies use remarketing to nurture their audience. SEO Audit, 05/01/24, Learnt how to do an SEO audit for a website. Bajaj Auto Group Project, 04/01/24, Understanding the different parameters involved in building a website pertaining to multiple target groups and geographies. Mamaearth Case Study, 03/01/24, Market Opportunity Analysis, Segmenting, Positioning and influencing Consumer Decision-Making. Perfora Content Writing Portfolio, 11/01/23, Click Through Landing Page for the brand, Lead Gen Landing Page for the brand, SEO Optimised Short Form Blog (400-500 words), SEO Optimised Long Form Blog (1500-2000 words), 3 Quora Answers, Instagram Content: Total 6 posts, Email Campaign for the brand, consisting of 3 emailers, A 15 day content calendar for your brand.
Languages
- Hindi
- German
- English
- Hindi
- German
Mooc Certifications
- HRV: Talent, Performance, Compensation Design, 06/01/25
- 5 Ways to Build a Better LinkedIn Profile, 06/01/25
- Excel for Beginners: Beginner Functions!, 06/01/25
- Use Canva to Create Social Media Marketing Designs, 06/01/25
- Advanced Certificate in Digital Marketing and Communication, 12/01/24
- Content Writing, 11/01/23
Timeline
Senior Marketing Specialist(early-career role)
Bigfoot Retail
02.2023 - 06.2023
Content Writing Specialist
Picker Technologies
03.2022 - 01.2023
MBA - Marketing Specialization
Symbiosis Institute of Management Studies
Bachelor of Arts (BA) - English Language
Delhi College of Arts And Commerce
Senior School Certificate (12th) - Humanities
Army Public School, Dhaula Kuan
High School Certificate (10th) - Humanities
Army Public School, Dhaula Kuan