Hi, I’m
Sankalpa Bandyopadhyay
Group Head of Marketing
Bangalore,Karnataka
Summary
Strategic marketing leader with 11+ years of success scaling digital growth across banking, fintech, SaaS, Airlines and telecom. Proven expertise in performance marketing, GTM, CX-led acquisition, and AI-based personalization. Ex-Mashreq leader who managed a $50M annual budget, achieved 28x ROAS, and led GTM strategies across MENA, EU, UKI, and US. Skilled at building high-performing teams, marketing tech stacks, and full-funnel growth strategies.
Overview
11
years of professional experience
6
years of post-secondary education
Work History
Zapcom Group Inc.Bangalore
Group Head of Marketing (CMO Role)
10.2024 - Current
Job overview
- Rebranded and launched KePSLA, an AI-driven TTH platform, across EU, MENA, and UKI
- Built GTM playbooks, enabled Saudi Tourism pilot across 200+ hotels
- Delivered $280K in enterprise conversions from 100+ MQLs
- Launched KePSLA Quant and Pulse modules; scaled LinkedIn following to 100K+
- Developed innovative and targeted collateral to support overall branding objectives.
- Leading a team of marketing professionals for successful product launches and promotions.
Mashreq Bank PSCDubai
Senior Manager, Digital Marketing
03.2021 - 10.2024
Job overview
- Managed $50M+ annual digital marketing budget across banking and wealth segments
- Achieved 28x ROAS for UHNI segment, launched extended retargeting funnel
- Scaled revenue from $0 to $12M in 2 years for SME/Investment products
- Tripled MQLs for credit cards, mortgages, and insurance
- Awards: Gold Star (2023), Agile Champion (2022), Squad Leader (2021)
Turnkeyz Global / Brandiligents LLPBangalore
Digital Director
12.2018 - 02.2021
Job overview
- Onboarded 200+ clients, generated 3–10x ROI across B2B and B2C
- Managed campaigns across Facebook, Google, LinkedIn
- Tested more than 200 million Audiences in B2B and B2C categories across platforms like Google, Quora, LinkedIn and Facebook
ClassKlap EdTechBangalore
Senior Manager – Product Marketing
09.2015 - 11.2018
Job overview
- Scaled user base from 40K to 1M; increased purchase velocity by 18%
- Promoted 3 times; Most Innovative Employee Award (2017)
Bharti Airtel Ltd.Bangalore
Corporate & Enterprise Sales
03.2014 - 08.2015
Job overview
- Closed top 5 real estate and manufacturing clients in zonal portfolio
- Turned lowest-performing zone into top-performing sales region
Education
Vanguard Business SchoolBangalore
MBA from Marketing
06.2012 - 01.2014
WBUTBangalore
from Electronics
06.2008 - 05.2012
Skills
Digital marketing
Go-to-market strategy
Advertising campaigns
Strategic Marketing
ROI Management
Performance Marketing
Media Planning
Campaign optimization
Agency management
Brand management
Market research
Customer segmentation
Campaign management
Lead generation
Stakeholder engagement
Relocation
Dubai
Tools And Tech Stack
- Salesforce
- HubSpot
- GA4
- CDPs
- Amazon DSP
- Power BI
- Dynamics 365
- Marketo
- MoEngage
- Omniture
Timeline
Group Head of Marketing (CMO Role)
Zapcom Group Inc.
10.2024 - Current
Senior Manager, Digital Marketing
Mashreq Bank PSC
03.2021 - 10.2024
Digital Director
Turnkeyz Global / Brandiligents LLP
12.2018 - 02.2021
Senior Manager – Product Marketing
ClassKlap EdTech
09.2015 - 11.2018
Corporate & Enterprise Sales
Bharti Airtel Ltd.
03.2014 - 08.2015
Vanguard Business School
MBA from Marketing
06.2012 - 01.2014
WBUT
from Electronics
06.2008 - 05.2012