Summary
Overview
Work History
Education
Skills
Relocation
Tools And Tech Stack
Timeline
Hi, I’m

Sankalpa Bandyopadhyay

Group Head of Marketing
Bangalore,Karnataka
Sankalpa Bandyopadhyay

Summary

Strategic marketing leader with 11+ years of success scaling digital growth across banking, fintech, SaaS, Airlines and telecom. Proven expertise in performance marketing, GTM, CX-led acquisition, and AI-based personalization. Ex-Mashreq leader who managed a $50M annual budget, achieved 28x ROAS, and led GTM strategies across MENA, EU, UKI, and US. Skilled at building high-performing teams, marketing tech stacks, and full-funnel growth strategies.

Overview

11
years of professional experience
6
years of post-secondary education

Work History

Zapcom Group Inc.
Bangalore

Group Head of Marketing (CMO Role)
10.2024 - Current

Job overview

  • Rebranded and launched KePSLA, an AI-driven TTH platform, across EU, MENA, and UKI
  • Built GTM playbooks, enabled Saudi Tourism pilot across 200+ hotels
  • Delivered $280K in enterprise conversions from 100+ MQLs
  • Launched KePSLA Quant and Pulse modules; scaled LinkedIn following to 100K+
  • Developed innovative and targeted collateral to support overall branding objectives.
  • Leading a team of marketing professionals for successful product launches and promotions.

Mashreq Bank PSC
Dubai

Senior Manager, Digital Marketing
03.2021 - 10.2024

Job overview

  • Managed $50M+ annual digital marketing budget across banking and wealth segments
  • Achieved 28x ROAS for UHNI segment, launched extended retargeting funnel
  • Scaled revenue from $0 to $12M in 2 years for SME/Investment products
  • Tripled MQLs for credit cards, mortgages, and insurance
  • Awards: Gold Star (2023), Agile Champion (2022), Squad Leader (2021)

Turnkeyz Global / Brandiligents LLP
Bangalore

Digital Director
12.2018 - 02.2021

Job overview

  • Onboarded 200+ clients, generated 3–10x ROI across B2B and B2C
  • Managed campaigns across Facebook, Google, LinkedIn
  • Tested more than 200 million Audiences in B2B and B2C categories across platforms like Google, Quora, LinkedIn and Facebook

ClassKlap EdTech
Bangalore

Senior Manager – Product Marketing
09.2015 - 11.2018

Job overview

  • Scaled user base from 40K to 1M; increased purchase velocity by 18%
  • Promoted 3 times; Most Innovative Employee Award (2017)

Bharti Airtel Ltd.
Bangalore

Corporate & Enterprise Sales
03.2014 - 08.2015

Job overview

  • Closed top 5 real estate and manufacturing clients in zonal portfolio
  • Turned lowest-performing zone into top-performing sales region

Education

Vanguard Business School
Bangalore

MBA from Marketing
06.2012 - 01.2014

WBUT
Bangalore

from Electronics
06.2008 - 05.2012

Skills

Digital marketing

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Relocation

Dubai

Tools And Tech Stack

  • Salesforce
  • HubSpot
  • GA4
  • CDPs
  • Amazon DSP
  • Power BI
  • Dynamics 365
  • Marketo
  • MoEngage
  • Omniture

Timeline

Group Head of Marketing (CMO Role)

Zapcom Group Inc.
10.2024 - Current

Senior Manager, Digital Marketing

Mashreq Bank PSC
03.2021 - 10.2024

Digital Director

Turnkeyz Global / Brandiligents LLP
12.2018 - 02.2021

Senior Manager – Product Marketing

ClassKlap EdTech
09.2015 - 11.2018

Corporate & Enterprise Sales

Bharti Airtel Ltd.
03.2014 - 08.2015

Vanguard Business School

MBA from Marketing
06.2012 - 01.2014

WBUT

from Electronics
06.2008 - 05.2012

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Sankalpa BandyopadhyayGroup Head of Marketing