Souvik Mitra

• Spearheaded brand strategy, marketing, content strategy, communication (online + offline) and product development for a diverse portfolio of brands
• Developed innovative frameworks for content, growth, and media strategies
• Conceptualized, launched, and successfully grew brands from initial stages to full market presence (0 to 1)
• Key Highlights:
• Helped scale-up Blue Heaven Colour Cosmetics to INR 100Cr brand through effective Brand Re-positioning, GTM Strategy, Launch Campaign, Digital Strategy
• Helped acquire 25k paid subscriptions in 1 month for ET Money through an impactful GTM & Acquisition strategy
• Strengthened the acquisition funnel (10% MoM growth) for ET Money by successfully implementing Brand Communication Framework
• Increased user acquisition by 15% through a testimonial based performance marketing campaign for Junglee Games
• Successfully translated brand strategy into a popular content IP for Junglee Games
• Conceptualized & effectively launched 4 digital first brands across kids furniture (Smartsters), Food (Sorrentina), Neutraceutical (Panchamrit) & Beauty (Neude Skincare) categories

• Managed a portfolio of brands with a net worth of INR 1000Cr+ & handling marketing budgets of INR 40Cr+ across categories (FMCG, Fashion, Home and Beauty)
• Led the digital on-boarding of off-line brands through differential digital solutions across Social & E-commerce
• Spearheaded integrated content strategy across online & off-line platforms
• Defined Brand & Marketing Strategies through insight-based understanding as well as creating marketing calendars, funds allocation, content plans
• Conceptualised new brands and led identity development, including brand print, marketing, retail, sales & product support
• Market Research & New Product development to grow market share and brand SOV.
• Media Planning & handling big budget media launches.
• Liaising with Creative & Digital Agencies for planning and executing brand campaigns
• Consumer understanding immersion exercises through Bharat Darshan (a proprietary IP of Futurebrands Ltd.)

Delivered success on Digital Marketing KPIs through

• Scaling up Instagram audience base (12 months): 0 – 10K (Bare Casuals), 1K -10K (Tasty Treat), 0 – 5K (RIG)
• Expanding Facebook audience base: 0 – 20K (Bare Casuals), 0 – 22K (RIG)
• Designed an impactful Influencer Campaign with 50+ influencers in adventure niche and deploying the same to create content, build engagement & increase brand revenue (2X MoM Growth)

Brands handled Airtel & Microsoft (Windows PC)

• Monitored industry trends to provide informed recommendations on new products or services that could benefit clients'' businesses.
• Led the India business for Microsoft Global Team for launching Windows 8 campaign along with JWT Bejing
• Independent agency lead on Airtel Digital TV, leading the business mandate for both National as well as Telecom circles
• Spearheading MarCom initiatives helping the brand grow from the 4th to 2nd position in the DTH business
• Was responsible for the Time, Quality & Communication consistency of projects delivered to clients
• Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
• Cultivated long-term relationships with key stakeholders in assigned accounts, fostering trust and loyalty among clients.

• Led the planning, execution & promotion of leadership events across Franchising & Real Estate industries
• Designed & monitored deliverable from sponsors/partners at times of promotional activities and events
• Tied-up with industry bodies & organizations to promote the group publications
• Ensured top of the mind recall for the publications through marketing communications
• Increased revenue by providing Sponsorship opportunities as well as brand solutions to clients

• Handled local and regional accounts.
• Crafted briefs to articulate clients business issues & effectively communicate it to the creative team
• Responsible for timely execution of projects
• Created reports & suggested communications based on market trends