Dibyendu Mukherjee
Mumbai
Summary
Strategic Marketing and Brand Leader with over 20 years of cross-industry experience in Education, Retail, and Fast Moving Consumer Products. Drives revenue growth and digital transformation while managing significant P&L portfolios. Excels in aligning brand strategy, performance marketing, and operations to achieve measurable results. Skilled in team development and collaboration with key stakeholders in high-growth environments.
Overview
22
22
years of professional experience
Work History
Brand Head | Head of Marketing, Communications & Operations
Global Scholastics
Kolkata
09.2025 - 03.2026
- Leading end-to-end brand, marketing, and operational strategy for a rapidly growing education consultancy.
- Designed and executed Go-To-Market strategy across digital, ATL, BTL, and partnership channels.
- Collaborated with marketing team to develop targeted strategies that enhanced lead generation.
- Built scalable lead-generation and conversion frameworks across social, performance, and on-ground activations.
- Led cross-functional teams in developing effective strategies for lead generation and conversion.
- Collaborated with agency partner marketing divisions to design and conduct joint marketing events, strategically improving lead generation outcomes.
- Drove new business growth through proactive lead generation activities, including cold calling and networking.
- Advised management on best practices for lead generation activities, such as advertising campaigns or trade shows.
- Compiled and analyzed reports on key performance indicators, focusing on website traffic, lead generation efforts, and cost per acquisition.
- Headed operations administration, ensuring seamless service delivery and process excellence.
- Implemented a Management Information System (MIS) with tablet-based interfaces to streamline counseling, reporting, and decision-making.
Marketing and Brand Head | Strategic Brand Lead
CSF Communication Ltd.
Kolkata
06.2016 - 01.2025
- Defined and owned brand vision, positioning, and long-term growth strategy across offline and online retail.
- Led cross-functional teams to execute innovative marketing campaigns.
- Spearheaded brand storytelling and campaigns, creating VM guidelines, packaging, and retail experiences that resonated with customers.
- Drove digital transformation, integrating CRM, analytics, and performance marketing systems.
- Developed marketing strategy that enhanced brand engagement and expanded social media presence.
- Developed online ads and company positioning on social media sites to increase monthly sales.
- Analyzed consumer insights to refine product positioning and messaging.
- Managed brand budgets, ensuring effective allocation of resources.
- Coordinated promotional events to showcase products and engage customers. that promoted the company's products or services.
- Established strategic partnerships with key stakeholders to drive brand promotion initiatives.
- Motivated sales team to reach departmental and individual sales goals and deadlines on continuous basis.
- Supported sales team by providing insights into customer preferences and behaviors.
- Created content for marketing campaigns, including videos, emails, press releases, website copy, and social media posts.
- Optimized digital presence by creating SEO-friendly webpages and managing online advertising budget.
- Led national brand expansion, new store launches, and regional roll-outs.
- Successfully onboarded VC and high-net-worth investors while protecting promoter equity.
- Delivered minimum 35% YoY growth, ensured investor safety through exit & buy-back planning.
- Managed operations, supply chain coordination, and MIS-driven reporting for inventory, sales, and finance.
- Evaluated performance of existing campaigns against established KPIs.
- Analyzed customer feedback data to identify areas for improvement in product offerings and services.
- Performed market analysis to evaluate current trends in branding and advertising.
- Analyzed sales reports to identify trends in sales volume, pricing, discounts and other relevant information.
- Recommended product changes to enhance customer interest and maximize sales.
- Coordinated with internal stakeholders to ensure brand consistency across departments.
- Assisted in the production of promotional materials such as brochures, flyers, posters.
- Developed relationships with industry influencers to create positive public perception of the brand.
Assistant Brand Manager
McNROE
Kolkata
05.2010 - 01.2016
- Developed brand strategies for new product launches and market positioning.
- Developed and implemented marketing plans for new product launches.
- Conducted market research to identify consumer trends and preferences.
- Analyzed competitor activities and reported insights to inform strategic decisions.
- Monitored industry trends to inform decisions about pricing and positioning of products.
- Executed social media campaigns across multiple platforms to boost brand visibility and engagement. to enhance brand visibility and engagement.
- Coordinated cross-functional teams to ensure alignment on marketing initiatives.
- Collaborated with sales teams to create effective promotional materials and messaging.
- Assisted in budget planning for brand marketing projects and campaigns.
- Managed brand marketing projects from planning stage through execution, planned and hosted trade shows and spearheaded exhaustive follow-up of leads and prospects.
- Organized trade shows and product demonstrations to engage potential customers.
- Cultivated and managed productive and loyal relationships with third-party vendors, with field sales representatives and with distributor network.
Equity Advisor & Research Analyst
Peerless Securities
Kolkata
06.2010 - 01.2012
- Advised retail and HNI clients on equity and commodity investments, enhancing portfolio performance.
- Conducted fundamental and technical analysis for portfolio construction and risk management.
- Delivered consistent client retention and portfolio growth through trust-based advisory.
- Guided clients through IPO investments, sector allocation, and market volatility.
- Ensured strict compliance with regulatory and ethical advisory standards.
- Researched market trends and identified investment opportunities, supporting strategic decision-making.
Audio Broadcast Music Manager
9XM Music
Mumbai
04.2008 - 06.2010
- Defined and managed the musical identity and programming strategy of the channel.
- Curated playlists using professional broadcast software and audience analytics.
- Managed artist relations, record labels, licensing, and copyright compliance.
- Oversaw studio operations, audio quality control, and multi-platform distribution (FM, digital, OTT).
IP Domain & Operations Manager (East Zone)
Yahoo! India
Kolkata / Bangalore
04.2004 - 12.2007
- Owned and managed IP assets across Yahoo E-Greetings (artwork, audio, animation, copy).
- Led content operations, publishing calendars, and seasonal campaigns.
- Coordinated with legal teams on licensing, audits, and IP governance.
- Drove operational efficiency through process optimization and automation.
- Managed localization, quality standards, and compliance across global markets.
Education
MBA - Sales And Marketing
Amity University
Kolkata01-2027
DOEACC 'A' Level - Computer Science
DOEACC Kolkata
Kolkata06-2004
B.Com (Hons) - Accountancy
Calcutta University
CITY COLLEGE OF COMMERCE AND BUSINESS ADMINISTRATI04-1999
Skills
- Brand Strategy
- End-to-End Marketing Leadership
- Revenue & Growth Marketing
- Digital & Performance Marketing
- Go-To-Market Strategy
- Product Launch Strategy
- Marketing Analytics
- Operations Leadership
- MIS Implementation
- Investor Management
- Stakeholder Management
- Team Building
- Capability Development
- CRM management
- Customer insight
- Sales monitoring
- Social media campaigns
- Web analytics
- Marketing campaigns
- Budgeting
- P&L Ownership
- Commercial Strategy
Timeline
Brand Head | Head of Marketing, Communications & Operations
Global Scholastics
09.2025 - 03.2026
Marketing and Brand Head | Strategic Brand Lead
CSF Communication Ltd.
06.2016 - 01.2025
Equity Advisor & Research Analyst
Peerless Securities
06.2010 - 01.2012
Assistant Brand Manager
McNROE
05.2010 - 01.2016
Audio Broadcast Music Manager
9XM Music
04.2008 - 06.2010
IP Domain & Operations Manager (East Zone)
Yahoo! India
04.2004 - 12.2007
MBA - Sales And Marketing
Amity University
DOEACC 'A' Level - Computer Science
DOEACC Kolkata
B.Com (Hons) - Accountancy
Calcutta University
Core Leadership Competencies
- Brand Strategy, Positioning & National Rollouts
- End-to-End Marketing Leadership (ATL, BTL, Digital, PR)
- Revenue & Growth Marketing (CAC-LTV, Funnel Optimization)
- Digital & Performance Marketing (Google, Meta, SEO, Automation)
- Go-To-Market (GTM) & Product Launch Strategy
- Marketing Analytics, Attribution & ROI Governance
- Operations Leadership & MIS Implementation
- Investor, Stakeholder & CXO Management
- Team Building, Capability Development & Culture
- Budgeting, P&L Ownership & Commercial Strategy
Additional Qualifications
- Rabindra Sangeet & Indian Classical Music (5th Year Certification)
- M.Phil - Parashara Vedic Astrology & Numerology
Core Leadership Competencies
- Brand Strategy, Positioning & National Rollouts
- End-to-End Marketing Leadership (ATL, BTL, Digital, PR)
- Revenue & Growth Marketing (CAC-LTV, Funnel Optimization)
- Digital & Performance Marketing (Google, Meta, SEO, Automation)
- Go-To-Market (GTM) & Product Launch Strategy
- Marketing Analytics, Attribution & ROI Governance
- Operations Leadership & MIS Implementation
- Investor, Stakeholder & CXO Management
- Team Building, Capability Development & Culture
- Budgeting, P&L Ownership & Commercial Strategy
Technology Martech Stack
- GA4
- Google Ads
- Meta Ads
- GTM
- CAPI
- Funnel.io
- HubSpot
- Zoho
- Looker Studio
- Power BI
- Tableau
- SEMrush
- Supermetrics
- Zanier
- Sprout Social
- Canea Pro
- Adobe Firefly
- Jasper
- Quantile
- AI Prompt Engineering (ChatGPT, Gemini, Perplexity)
Additional Qualifications
- Rabindra Sangeet & Indian Classical Music (5th Year Certification)
- M.Phil - Parashara Vedic Astrology & Numerology
Awards Recognition
- Fastest Promotion from Brand Head to Head of Marketing & Communications
- Achieved Google 1st Page Ranking within 3 months
- Built 200+ channel distribution network in under 2 years
- Best Channel Distribution Head - East India
Technology Martech Stack
- GA4
- Salesforce
- Telecrm
- CRM
- Google Ads
- Meta Ads
- GTM
- HubSpot
- Power BI
- SEMrush
- Canva Pro, Veed, Hootsuite.
- AI Prompt Engineering (Open AI, ChatGpt, Gemini AI pro 3, Perplexity, Claude, Grok )
- Microsot Project
- Microsoft 365
- Agile
Awards Recognition
- Fastest Promotion from Brand Head to Head of Marketing & Communications
- Achieved Google 1st Page Ranking within 3 months
- Built 200+ channel distribution network in under 2 years
- Best Channel Distribution Head - East India
Additional Qualifications
- Rabindra Sangeet & Indian Classical Music (5th Year Certification)
- M.Phil - Parashara Vedic Astrology & Numerology