RINKY KUMAR
Content Lead
Aashray, Press Enclave, Pratiksha Nagar, Sion, Mumbai ,Sion East
Summary
Dedicated content professional with experience in writing, editing, proof reading, content creation, strategy and marketing. History of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
1
1
year of post-secondary education
17
17
years of professional experience
Work History
DGM Editorial
Eros Now
Mumbai, Maharashtra
04.2021 - Current
- Create content strategy in sync with social and marketing team to promote new series, originals, movies.
- Edit and proofread all content that is generated around new launches.
- Oversee all editorial content that goes live on the platform in the form of carousel banners, playlists and meta data description.
- Create editorial calendar to showcase Eros Now's diverse content
- Create editorial plan to offer a wide gamut of content to users through diverse, topical, theme-based playlists on the platform.
- Oversee all CRM (customer relationship management) content that is sent out to subscribers/users in the form of push notifications and e-mailers.
- Generate TOV (tone of voice) that is consistent across all mediums and communicates with users/subscribers effectively to showcase Eros Now’s content ZEE5.
Content lead
ZEE5
Mumbai, Maharashtra
09.2019 - 03.2021
- Headed two sub domains - zee5.zeekannada.com and zeetelugu.zee5.com – to drive traffic organically to ZEE5.
- Oversaw all editorial content that went live on these sites.
- Content revolved around new TV shows, new original series, movie premieres and major events.
- Created editorial calendars, brainstormed with writers for stories, edited copies.
- Tracked Google Analytics to strategise stories.
- In charge of content strategy to promote KIDS tab on ZEE5.
- Conceptualized strategy to promote old shows, evergreen films and original series during lockdown period.
- From June 2020, I was a part of news team.
- Selecting and prioritizing output for existing viewers and gaining new subscribers.
- Looking at data and changing requirements to strengthen platform output.
- Designing innovative and unique solutions to optimize routine news coverage.
- Monitoring and using multimedia, non-linear and alternative storytelling strategies to widen user base.
Assistant Editor
DNA After Hrs
12.2017 - 07.2019
- Editing copies for page 1.
- Brainstorming with editor to decide which stories should be carried for the day, keeping in mind their news worthiness.
- Monitoring workflow, overseeing production process, co-ordinating with writers and designers to ensure page schedule is followed.
- Contributing stories on art, culture and Bollywood.
Freelancer
Self-employed
Mumbai, Maharashtra
12.2016 - 12.2017
- Wrote articles on art and culture for The Hindu, India Today magazine and the Week.in.
- Contributed health, relationship, fashion and food features for You Page in Mumbai Mirror and for Deccan Herald.
- Edited a B2B magazine, The Indian Rubber Journal.
Chief Copy Editor
The Times of India
09.2015 - 12.2016
- Editing content marketing articles.
- Monitoring the workflow, overseeing production process at large and ensuring issue was closed as per schedule.
- Writing feature stories.
Senior Assistant Editor
Sunday Mid Day
02.2012 - 03.2015
- Anchoring the entire issue of Sunday Mid Day on a weekly basis.
- Ideating with the editorial team to generate feature stories.
- Co-ordinating with freelancers and editing their copies.
- Co-ordinating with news reporters and editing news stories for the news section of Sunday Mid Day.
- Covered art and culture Screen.
Chief Copy Editor
Screen Newspaper
Mumbai, Maharashtra
04.2010 - 02.2012
- Handling the theatre section of Screen, the weekly entertainment newspaper of the Indian Express Group.
- Ensuring all stories were error-free and oversaw the issue's end-to-end production.
Chief Copy Editor
Times Internet Ltd
01.2008 - 10.2009
- Handling the entertainment section for idiva.com.
- Commissioning stories to freelancers and editing their copies.
- Managing a team of copy editors.
- Developing content strategy, PR initiatives and advertorials for clients.
Senior Copy Editor
Verve Magazine
Mumbai, Maharashtra
10.2006 - 01.2008
- Editing all stories in the publication.
- Writing feature articles and interviews on art, culture and Bollywood.
- Commissioning stories to freelancers, co-ordinating with them and editing their copies.
Copy Editor
The Times Of India
Mumbai, Maharashtra
07.2005 - 10.2006
- Editing stories in the Times City section.
- Designing pages on Quark Express.
- Writing news reports, feature stories and human-interest stories.
Correspondent
THE ASIAN AGE
04.2003 - 02.2005
- Covering aviation and environment sectors.
Education
H.S.C -
Ramnivas Ruia Junior College
BA - English Lit
Ramnarain Ruia College
Post Graduate Diploma - Journalism
Xavier Institute of Communications
Certificate Course in Announcing, Broadcasting, Compering and Dubbing - undefined
Xavier Institute of Communications
SSC - SSC
Saraswati Education Society High School & Junior College
Thane 01.1995 - 04.1996
Skills
Editorial content production
undefinedTimeline
DGM Editorial
Eros Now
04.2021 - Current
Content lead
ZEE5
09.2019 - 03.2021
Assistant Editor
DNA After Hrs
12.2017 - 07.2019
Freelancer
Self-employed
12.2016 - 12.2017
Chief Copy Editor
The Times of India
09.2015 - 12.2016
Senior Assistant Editor
Sunday Mid Day
02.2012 - 03.2015
Chief Copy Editor
Screen Newspaper
04.2010 - 02.2012
Chief Copy Editor
Times Internet Ltd
01.2008 - 10.2009
Senior Copy Editor
Verve Magazine
10.2006 - 01.2008
Copy Editor
The Times Of India
07.2005 - 10.2006
Correspondent
THE ASIAN AGE
04.2003 - 02.2005
SSC - SSC
Saraswati Education Society High School & Junior College
01.1995 - 04.1996
H.S.C -
Ramnivas Ruia Junior College
BA - English Lit
Ramnarain Ruia College
Post Graduate Diploma - Journalism
Xavier Institute of Communications
Certificate Course in Announcing, Broadcasting, Compering and Dubbing - undefined
Xavier Institute of Communications
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