Rishabh Sharma
NOIDA
Summary
Accomplished Technical Lead with extensive experience in Salesforce Marketing Cloud, Salesforce Data Cloud, and Oracle Eloqua. Proven track record in designing and implementing data models and customer journeys to enhance marketing strategies within the banking sector. Expertise in data governance, compliance frameworks, and optimising data pipelines for performance. Skilled in creating personalised marketing campaigns using AMPscript and SSJS, with a strong focus on customer engagement and regulatory adherence. Career goal: to leverage technical expertise to drive innovative solutions in digital marketing platforms.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Senior Associate Technology L2
Publicis Sapient
10.2025 - Current
- Designed and implemented Salesforce Data Cloud solutions, including data ingestion from multiple sources, identity resolution, and unified customer profiles.
- Built and optimized Data Model Objects (DMOs), Data Lake Objects (DLOs), and Calculated Insights to enable real-time segmentation and analytics.
- Integrated Salesforce Marketing Cloud (Next) with Data Cloud to activate unified data for personalized, cross-channel customer journeys.
- Developed and managed audience segmentation, personalization strategies, and real-time activation across email, mobile, and digital channels.
- Collaborated with business, data, and engineering teams to translate requirements into scalable, compliant marketing and data solutions.
- Ensured data quality, governance, privacy, and performance optimization while following Salesforce best practices and industry standards.
Technical Lead
Coforge (Client: KIA USA)
Noida
05.2024 - 10.2025
- Collaborated with business stakeholders to gather and analyse requirements for implementing Salesforce Data Cloud and Marketing Cloud solutions in a banking domain.
- Designed and configured Data Cloud data model (Data Streams, Data Model Objects, and Data Bundles) to unify customer data from multiple banking systems (core banking, CRM, transactional data).
- Implemented identity resolution rules and matching logic to create a single customer profile across various banking channels.
- Developed calculated insights and segments in Data Cloud to drive personalized marketing campaigns.
- Configured data ingestion pipelines from external banking systems using APIs, ETL tools, and Marketing Cloud Connect.
- Built and optimised data sharing policies to ensure compliance with banking data governance and regulatory requirements.
- Designed and implemented customer journeys in Marketing Cloud Journey Builder to deliver personalised onboarding, cross-sell, and upsell campaigns.
- Created dynamic and personalized email, SMS, and WhatsApp communications using AMPscript and SSJS.
- Integrated Data Cloud segments with Marketing Cloud for targeted audience activation.
- Performed UAT and production deployments, ensuring alignment between Data Cloud configurations and Marketing Cloud campaigns.
Senior Consultant Development
Infogain
Noida
12.2023 - 04.2024
- Designs and oversees the technical architecture of Salesforce Data Cloud.
- Develop strategies for data ingestion, transformation, and harmonization.
- Define data governance, security, and compliance frameworks. Optimize data models and pipelines for performance and scalability. Ensure data quality and implement validation.
- Configure and maintain Salesforce Data Cloud settings and features. Manage user roles, permissions, and access controls. Implement workflows, validation rules, and automations. Monitor system performance and troubleshoot configuration-related issues. Collaborate with teams to align platform setup with business needs.
Senior Engineer - Technology
Verticurl
Gurgaon
03.2021 - 10.2023
- 1 year of experience working with SFMC Interaction Studio and use of Einstein for Recommendations & Decisions (Next Best Actions)
- 6 month working experience with Blueconic CDP.
- Build end-to-end frameworks within Interaction Studio to enable necessary setups, Model builds, and deployment for targeting customers in real-time frameworks to execute Signal based targeting.
- Have experience in creating emails in Email Studio with dynamic content and personalization, creation of smart forms and landing pages, automating data imports and other business processes in Automation Studio.
- Perform QA and rendering checks in all mail domains & devices. Apply code fixes to incorrectly rendered images/emails and dynamic content. Strong understanding and work experience with Amp script, SSJS and SQL.
- Have experience with loading/importing records into Data Extension by using SQL or SSJS. Validate the data and create audience segments for campaigns as per client requirements
- Have good amount of experience in creation of complex journeys in Journey Builder, utilize various data sources and create audience for Journeys, User Initiated emails, Triggered sends etc.
- Have knowledge and experience in set up of SFMC from scratch, create Business Units, create Roles and User profiles, edit user permissions etc.
- Good knowledge and work experience in understanding the client data model, build and set up activities. Integration of the Salesforce Marketing Cloud with Salesforce Development Cloud or other third-party DMS to use data in various campaigns.
Process Specialist
INFOSYS
Gurgaon
11.2019 - 02.2021
- Support the deployment of email marketing campaigns with a focus on extracting the relevant data from Salesforce Marketing Cloud and Oracle Eloqua.
- Support the business and marketing colleagues with best practice usage of data in email marketing campaigns and the application of Oracle Eloqua & Salesforce marketing cloud.
- Review and provide feedback on the quality and effectiveness of an email marketing data strategy and the content and visual assets proposed for a campaign.
- Coordinate and arrange collaboration with agency partners and other marketing teams including booking in relevant support requests.
- Deliver the requirements of our brand and regulatory processes across deliverables including brand, risk and data management policies.
- Extract and arrange for the submission of campaign reporting, CRM data management and third party data sources including client insights and competitor activity.
- Maintain all creative repositories.
Senior Associate Analytics
WNS Global Services
Gurgaon
09.2017 - 11.2019
- Developed marketing campaigns for Etihad Airways customers that contained transactional and promotional offers using Salesforce Marketing Cloud and Adobe Campaign Classic tools.
- Analyzing the brief requirements provided by the Client strategy teams to design the campaigns workflows and also providing analytical support to them to improve channel performance & targeting criteria for marketing campaigns.
- Designed various multi-channel campaigns including Email, Direct Mail SMS and Mobile App for different set of audiences based upon different set of requirements in SFMC.
- Involve in debugging of delivery and campaign related issues thereby ensuring successful delivery of campaigns.
- Have worked on JIRA tool i.e. used to manage and report all campaign related tasks.
- Enable use, reuse and tracking of campaign building blocks, including audiences, segments, treatments and exclusion rules. A/B TESTING on Subject Line, EMAIL, Pre-headers etc. to decide the best version of email in SFMC.
- Quality check on Email Content, HTML Codes, URLâ€s, SMS wordings and DM Content and also checks on proper offer assigned to each recipient in the database. Data Extraction and Volume Analysis of Campaigns.
- Creating Control Groups in ADOBE.
- Weekly meeting with the Product team and discussion on the new Campaigns, ad-hoc Campaigns and BAU Campaigns.
Email Marketing Consultant
Rightwave Infosolutions pvt. ltd.
Noida
08.2015 - 01.2017
- As an Email Marketing Consultant at Rightwave Infosolutions pvt. ltd. I was responsible for developing and implementing email marketing strategies to increase customer engagement and drive sales. I collaborated with cross-functional teams to create targeted email campaigns, track performance metrics, and optimize email content for maximum effectiveness.
- Devised email marketing plans to achieve company goals.
- Collaborated with the design team to create engaging email templates.
- Conducted A/B testing to improve open and click-through rates.
- Analyzed data to identify areas for improvement in email campaigns.
- Managed subscriber lists and segmented audiences for targeted emails.
Education
Bachelor of technology -
Dr. A.P.J. Abdul Kalam Technical University
Ghaziabad, India01.2015
Intermidiate -
N.L.K Inter College
Kanpur, India01.2010
High School -
N.L.K Inter College
Kanpur, India01.2008
Skills
- Salesforce Marketing Cloud
- Adobe Marketo
- Oracle Eloqua
- Salesforce Data Cloud
- Marketing Cloud Personalization
Certification
- Certified Salesforce Marketing Cloud Email Specialist
- Certified Salesforce Marketing Cloud Admin
- Salesforce Data Cloud Consultant
- Marketing Cloud Personalization (MCP)
Languages
English- (100/100)
Hindi- (100/100)
Hobbies and Interests
Bike riding, Traveling, Photography, Cooking
Timeline
Senior Associate Technology L2
Publicis Sapient
10.2025 - Current
Technical Lead
Coforge (Client: KIA USA)
05.2024 - 10.2025
Senior Consultant Development
Infogain
12.2023 - 04.2024
Senior Engineer - Technology
Verticurl
03.2021 - 10.2023
Process Specialist
INFOSYS
11.2019 - 02.2021
Senior Associate Analytics
WNS Global Services
09.2017 - 11.2019
Email Marketing Consultant
Rightwave Infosolutions pvt. ltd.
08.2015 - 01.2017
Bachelor of technology -
Dr. A.P.J. Abdul Kalam Technical University
Intermidiate -
N.L.K Inter College
High School -
N.L.K Inter College