As an accomplished Data Scientist with 6 years of professional experience, I am deeply passionate about delivering valuable insights and data-driven solutions through proficient utilization of analytical functions, data retrieval techniques, and machine learning algorithms. With expertise spanning both B2B and B2C industries, I offer comprehensive advisory services with a strong track record of success.
Overview
6
6
years of professional experience
Work History
Lead Data Scientist
One97 Communications Limited
11.2022 - Current
Built and led deployment of price sensitivity, propensity and churn models across several business segments, employing Machine Learning algorithms such as XGBoost, GBM, etc. through Apache Spark using Python API.
● These models facilitated creation of sharper target customer groups for campaign initiatives, leading to 60-70% cost reduction on marketing and increased customer uptake by 15-25% QOQ.
● Delivered actionable insights processing complex datasets like customer journey funnels, transactions, geolocation and bureau data through effective communication with key stakeholders across various departments for BAU tasks.
● Mentored junior team members, contributing to their professional growth and development as successful data scientists.
Data Scientist
Doon Consulting Private Limited
Gurugram
05.2022 - 10.2022
Carried out exploratory data analysis and provided insights to CEO and senior management for strategy building and increased lead conversion rate by 35%.
● Facilitated enrichment and summarization of data using automated means and machine learning and made the whole targeting process faster by 60%.
Team Lead - Data Analyst (Jr. Data Scientist)
Denave India Pvt. Ltd.
Noida
07.2018 - 05.2022
Conceived, conceptualized and engineered a data product platform from scratch which generated millions in revenue per month upon completion by selling B2B enriched data to the clients for lead generation and outreach campaigns.
Strategized with heads of different teams to make quarterly plans for data growth/accuracy through AI/NLP/Deep learning models and achieved 40% data growth and an increase in existing data accuracy by 25% QOQ.
Led a team of 9 analysts and supervised data sourcing, profiling requests, and established structured timelines for delivery to the client.
Education
Bachelor of Technology in Information Technology -
Functional Excellence Award at Denave India for achieving nearly 180% of the set target for the financial year.
Team Excellence Award at Denave India for achieving exponential revenue growth.
Received certification for serving as a City Campaign Manager with Youth Marketer, spearheading campaigns for prominent clients such as Bigo Live, Linden, QS Education Fair, Pizza Hut, and Fortis Hospitals.
Courses Certificates
Completed Programming for Everybody and Python Data Structures, University of Michigan (Coursera certification)
Pursued "Udemy's 2022 Python for Machine Learning & Data Science Masterclass, instructed by Jose Portilla."
Hobbies and Interests
Certified Bachata Teacher Training graduate under Gaurav and Yana in New Delhi, mastering the dance form originating from the Dominican Republic and achieving victory in numerous competitions across Delhi.
SPB at Shiamak Davar International, New Delhi. Trained and performed being part of the dance company
Have a knack for travelling and exploring a place
Timeline
Lead Data Scientist
One97 Communications Limited
11.2022 - Current
Data Scientist
Doon Consulting Private Limited
05.2022 - 10.2022
Team Lead - Data Analyst (Jr. Data Scientist)
Denave India Pvt. Ltd.
07.2018 - 05.2022
Bachelor of Technology in Information Technology -