Risheet Senapathy
Summary
Innovative marketing professional with 2 years of experience in digital marketing and market research with a proven track record of executing successful campaigns across social media, email, and paid advertising. Skilled in enhancing brand visibility and engagement through strategic insights and data-driven optimizations. Proficient in conducting detailed market analysis to uncover trends, evaluate competitor strategies, and understand audience preferences. Seeking a dynamic marketing role to contribute expertise in driving business growth and innovation across diverse industries including IT, Retail and Manufacturing.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Business Analyst and Marketing Intern
Yantra Live Technologies Ltd.
Bangalore
05.2024 - 08.2024
- Planned, executed, and managed budgets for 5 social media marketing campaigns and 3 events, ensuring optimal resource allocation
- Collaborated with cross-functional teams to create digital marketing content for LinkedIn, Instagram and various email campaigns, enhancing brand visibility
- Grew LinkedIn followers by 15% in 3 months, contributing to increased brand visibility and engagement with industry professionals
- Analyzed campaign performance metrics on Meta Ads and Google Ads, providing actionable insights to optimize future campaigns and assisting in the standardization of sales reporting
- Utilized Microsoft Office Suite (Word, Excel, PowerPoint) to create detailed reports, presentations, and detailed monthly spreadsheets for B2B sales team
Marketing Research Intern
Larsen and Toubro Technology Services Inc.
Dallas
05.2023 - 07.2023
- Performed in-depth competitive analysis and monitored market developments to identify profitable marketing possibilities for 6 companies
- Led market research projects and provided senior leadership with weekly briefings of important industry data to support the marketing team
- Evaluated market penetration in the US market by analyzing rival distribution methods for 6 companies
- Demonstrated exceptional attention to detail in delivering valuable research findings to drive informed marketing strategies
- Supplied practical insights to support strategic decision-making, gleaned from in-depth competitor and market research
- Utilized Data Analytics and Market Research to identify potential clients resulting in an increase of ~500 new leads
Marketing Management Intern
Gao Tek Inc.
Bangalore
04.2022 - 07.2022
- Created and delivered compelling presentations using Microsoft PowerPoint to showcase company products to business executives across Southeast Asia.
- Collaborated effectively with diverse teams on strategic projects aimed at optimizing product promotion strategies.
- Actively contributed to strategic discussions, gaining valuable insights into international marketing management practices.
Education
BBA -
Lubar College of Business, University of Wisconsin
MilwaukeeSkills
- Content Development & Management
- Email Marketing Campaigns
- Data Analytics and Interpretation
- Customer Relationship Management
- Brand Development and Positioning
- Competitive Analysis
- Search Engine Optimization
- Social Media Advertising
- Digital Marketing Strategy
- Market Research and Analysis
- Social Media Management
- Campaign Optimization
Certification
- Certified in Microsoft Excel
- Certified in Microsoft PowerPoint
- Ongoing certification in Salesforce Marketing Cloud Email Specialist
Signature Skills
Proficient in developing and executing effective digital marketing strategies to achieve business goals and maximize ROI., Skilled in conducting comprehensive market research and competitor analysis to drive strategic decision-making., Experienced in optimizing social media platforms to enhance brand visibility, engagement, and customer interaction through targeted content and data-driven strategies., Expertise in analyzing campaign metrics to optimize performance, improve conversion rates, and achieve measurable results.
Timeline
Business Analyst and Marketing Intern
Yantra Live Technologies Ltd.
05.2024 - 08.2024
Marketing Research Intern
Larsen and Toubro Technology Services Inc.
05.2023 - 07.2023
Marketing Management Intern
Gao Tek Inc.
04.2022 - 07.2022
BBA -
Lubar College of Business, University of Wisconsin