RISHI ABBI
greater Noida,Uttar Pradesh
Summary
Results-driven professional with over 10 years in the QSR industry, focusing on store operations, trade marketing, and client relationship management. Progressed from Management Trainee at McDonald's India to Assistant Manager, overseeing store operations for four years. At Zomato Media Pvt Ltd, managed digital media operations and marketing strategy for the Noida region. Currently serving as Deputy Manager at Jubilant Food Works Ltd., leading trade marketing and local store marketing initiatives for Dunkin' India and Popeye's India across North and West markets.
Overview
11
11
years of professional experience
Work History
Deputy Manager
Jubilant Food Works
01.2021 - Current
- Directed NSO and LSM Trade Marketing initiatives for North India and West Market with Popeye's, managing 2000+ AWO and overseeing 35 Dunkin' cafés.
- Established strategic tie-ups with colleges, schools, and institutions to drive additional sales through the ODC (Out-of-Door Catering) channel.
- Delivered ₹75+ lakh incremental sales in Q3, leveraging institutional and event-based partnerships.
- Activated brand presence across Delhi NCR through participation in music festivals, college fests, and festive season events.
- Secured Delhi NCR's biggest Holi fest ODC order, enhancing brand visibility and consumer engagement.
- Partnered with MNCs for bulk corporate orders across Delhi, Bangalore, and Hyderabad, expanding business reach and revenue contribution.
- Strengthened the brand's institutional business network, positioning ODC as a key revenue growth channel.
- Accelerated online business growth through strategic initiatives across multiple channels.
- Managed digital campaigns to analyze customer sentiment at High Street, University, and Mall locations.
- Executed NSO launch planning while tracking customer feedback to refine product offerings.
- Conducted weekly NPS analysis to evaluate efficiencies and enhance customer satisfaction.
- Identified key determinants for detractors and promoters via NPS analysis, addressing critical issues impacting customer experience.
- Handled customer complaints professionally, resolving issues to uphold high satisfaction levels.
- Participated in local community events to promote brand visibility and foster positive relations.
Site Manager
Zomato
01.2019 - 01.2021
- Managed sales P&L while overseeing team performance and development.
- Executed daily operations and promotional activities for location.
- Developed marketing plan for next month to achieve targets.
- Developed strong relationships with clients, building trust and facilitating smooth project execution.
- Monitored staff performance and developed improvement plans.
- Managed site logistics efficiently, ensuring equipment and materials were available as required.
- Supervised a team of subcontractors and workers, promoting a culture of safety and productivity on site.
- Implemented quality control procedures to uphold high standards of construction and finish.
- Maintained compliance with health and safety regulations, reducing risk of on-site incidents.
Management Trainee - Operations
McDonald's
01.2015 - 01.2019
- Promoted from Management Trainee to Assistant Manager within six months.
- Led store operations, focusing on P&L management, team leadership, and customer service.
- Oversaw inventory management and ensured operational excellence across multiple outlets.
- Trained and mentored junior administrative staff in established procedures.
- Maintained high customer satisfaction levels through effective service operations.
- Gained expertise in problem-solving and conflict management through mentorship.
- Participated in comprehensive management training program to enhance leadership skills.
- Developed cost management strategies to improve organizational profitability.
Education
PGDM -
NMIMS
01.2022
BHM - Noida
Amity University
Noida01.2014
HSC & SSC -
Ryan International
Business Communication
NMIMS
Skills
- Management Skills
- Leadership
- Negotiation
- Content Writing
- Critical Thinking
- Sales strategics
Accomplishments
- Gold Award – Sales Excellence & New Product Launches.
- Silver Award – Great Execution & Growth Initiatives.
- All-Rounder Award – Outstanding Contribution Across Functions.
- Hi-5 Award – Success in South India Store Launch & Negotiation Excellence.
- Pioneered and launched Donut Day in India, transforming it into a festival-like celebration with long queues at every Dunkin' store.
- Conceptualized and executed Month-long November activations, driving footfall and engagement through events across key premises, including collaboration with HT Media.
- Spearheaded Diwali Gifting Range launch, creating incremental revenue through festive product innovations.
- Elevated Rakhi festival sales by developing campaigns that significantly boosted orders and customer engagement.
- Awarded Best Sales Achievement (India) for exceptional business growth.
- Recognized with Appreciation Award for outstanding contribution to sales and client success.
- Drove operational improvements in the aggregator business, implementing corrective measures that reduced order cancellations and significantly improved meal-time sales performance.
- Led the Dubai onboarding process, managing menu sequencing and setup for the UAE market, ensuring smooth entry for international clients.
- Successfully onboarded and launched multiple corporate dining sites at Accenture, Genpact, and HCL, establishing a strong pipeline for future corporate business growth.
Jubilant FoodWorks (Dunkin' India)
Zomato Media Pvt. Ltd.
Languages
English
Proficient
C2
Hindi
Proficient
C2
Hobbies and interests
- Connecting with people and keeping knowledge about other fields. Spending time with family and friends.
Personal Information
- Gender: Male
- Date of Birth: 23061993
- Marital Status: Married
- Nationality: indian
Education
other
Professional Experience
Key Achievements in ODC & Institutional Partnerships
- Successfully executed large-scale Outdoor Catering (ODC) projects across Delhi NCR and other states, driving strong brand visibility and incremental revenue.
- Established strong business relationships with leading universities and colleges, including OP Jindal (Sonipat), Amity University, Delhi University, Sharda University, and Petroleum University, ensuring repeat business through consistent quality and service delivery.
- Built partnerships with top school groups such as Pathways, Ryan International, Amity Schools, GD Goenka, and Bal Bharti, expanding reach within the student and family community.
- Collaborated with Noida Authority and successfully activated brand presence at Auto Expo, leveraging strategic placements for maximum impact.
- Negotiated and closed deals on barter and revenue share models, optimizing cost efficiency while ensuring strong ROI.
- Leveraged strong institutional and authority connections to set up long-term recurring business opportunities across education and public sector networks.
Timeline
Deputy Manager
Jubilant Food Works
01.2021 - Current
Site Manager
Zomato
01.2019 - 01.2021
Management Trainee - Operations
McDonald's
01.2015 - 01.2019
HSC & SSC -
Ryan International
Business Communication
NMIMS
PGDM -
NMIMS
BHM - Noida
Amity University