Rishi Raj

Adobe Experience Platform (AEP) – RtCDP (Primary Focus) Adobe Audience Manager (AAM) Adobe Target Adobe Admin Console & IMS

• Lead end-to-end AEP, RtCDP implementations, including schema design, identity stitching, data ingestion, profile unification, segmentation, and activation.
• Configure and optimize Web SDK and Mobile SDK deployments to capture and unify customer interactions in real time.
• Define XDM schemas, data governance rules, and identity namespaces tailored to business requirements.
• Build, validate, and deploy real-time audiences to destinations for personalization, advertising, and analytics.
• Integrate multiple first-party, second-party, and third-party data sources while ensuring privacy compliance and accuracy.
• Troubleshoot and optimize data flows, match rates, and activation performance.
• Conduct client workshops and enablement sessions on AEP capabilities and best practices.
• Support trait creation, audience segmentation, and match rate optimization.
• Manage S2S, cookie-based, and offline data ingestion workflows.
• Advise on AAM–AEP integrations and audience sharing.
• Guide AEP-to-Target audience activation for testing and personalization use cases.
• Support A/B and multivariate testing strategy and execution.
• Manage user provisioning, product profile setup, and access governance.
• Implement and troubleshoot SSO integrations with Adobe IMS.

• Developed responsive and interactive client-side web applications using Angular as the primary front-end framework.
• Responsible for designing, developing, and maintaining user interfaces with a focus on performance, usability, and SEO optimization using Angular, HTML, CSS, JavaScript, SASS, and JSON.
• Collaborated with leadership to enhance project efficiency, conducting code reviews, and ensuring adherence to best practices for high-quality deliverables.