Rishikesh Bhaiswar
PUNE
Summary
Ecommerce & SaaS Program Leader managing ₹1,000+ Cr GMV portfolios across marketplaces, D2C, and quick commerce with full P&L ownership. Proven in cross-functional leadership, client onboarding and success, commercials and pricing, and data-driven growth for public-listed enterprises and high-growth D2C brands across FMCG, fashion, beauty, and home & Furnishing category
Overview
8
8
years of professional experience
Work History
Program Manager – Growth & Strategy (CEO’s Office)
Amplicomm Solutions Pvt. Ltd.
04.2024 - Current
- Own and scale enterprise ecommerce & SaaS programs managing a ₹1,000+ Cr GMV ecosystem with ₹200+ Cr in ad spends across marketplaces, D2C, and quick commerce
- Lead a strategic client portfolio of 9 public-listed companies and 16 D2C startups, including Weikfield, P.N. Gadgil Jewellers, Hiker by Varroc, Pilgrim, Sanfe, and TBOF
- Drive end-to-end business ownership covering client onboarding, requirement discovery, solution design, commercials and pricing negotiations, and long-term growth roadmaps
- Hold full P&L ownership at client and program levels, delivering margin expansion through cost control, pricing optimization, and delivery efficiency
- Lead cross-functional teams across Sales, Tech, Data, Performance Marketing, and Operations to ensure scalable, on-time execution
- Improve client retention and account expansion through deeper SaaS (TruFlo) adoption, performance transparency, and data-led optimization
- Partner closely with the CEO’s Office and senior leadership on growth planning, delivery optimization, and marketplace & quick commerce service expansion strategies
- Enable executive decision-making using TruFlo dashboards tracking GMV, ROAS, CAC, fill rates, and channel-level performance
- Channels: Amazon, Flipkart, D2C platforms, Blinkit, Instamart, Zepto
Assistant Manager – Strategic Insights (CEO’s Office)
Amplicomm Solutions Pvt. Ltd.
11.2022 - 03.2024
- Delivered strategic insights across a 10+ client ecommerce & SaaS portfolio, supporting CXO decisions on growth strategy, GTM, and profitability
- Led competitive benchmarking of the SaaS platform against 15+ market players, influencing product positioning, feature prioritization, and commercialization
- Drove research-led client onboarding and pitch strategy, contributing to 10 enterprise and D2C client wins with ₹100 Cr+ GMV and ₹25 Cr+ ad spend
- Supported SaaS product development and GTM execution by converting client feedback and market research into actionable product, pricing, and roadmap inputs
- Built CEO-ready insight decks and performance frameworks covering GMV, ROI, unit economics, and channel performance
Senior Research Fellow
RPSG Group
06.2018 - 11.2022
- Led qualitative and quantitative ecommerce research (surveys, interviews, focus groups) to decode customer behavior, purchase drivers, and conversion barriers
- Conducted category and competitor deep-dives across Amazon, Flipkart, and D2C platforms covering pricing, assortment, inventory TATs, and reviews
- Analyzed full-funnel ecommerce KPIs (CTR, CPC, conversion rate, AOV, bounce rate, cart abandonment) using Google Analytics, SimilarWeb, and marketplace data
- Built customer segmentation frameworks using behavioral, psychographic, and demographic data to improve targeting and personalization
- Delivered executive-ready insight decks translating research into recommendations on pricing, bundling, promotions, demand forecasting, and new product validation
Senior Analyst
KC Overseas
01.2018 - 05.2018
- Analyzed digital acquisition performance across Google Ads, SEO, and website funnels to track leads, CPL, conversion rates, and enrolment quality for overseas education programs
- Built and monitored channel-wise dashboards to optimize keyword strategy, ad spend efficiency, landing page performance, and organic search growth across geographies
- Generated data-driven insights and recommendations to improve lead quality, reduce CPL, and scale high-intent programs through search, content, and performance optimization
Education
Ph.D. - Ecommerce Marketing
International Management Institute New Delhi
New Delhi10-2022
Master of Science - Management
California State University Northridge
Los Angeles 08-2017
Bachelor of Engineering - Electronics & Telecommunication
Yashwantrao Chavan College of Engineering
Nagpur05-2015
Skills
- Growth Strategy & GMV Scaling
- P&L Ownership
- Marketplace and quick commerce operations
- SaaS strategy and adoption (TruFlo)
- Client onboarding and account expansion
- Cross-Functional Leadership
- Pricing, Margins & Commercials
- Data & Performance Analytics
- Executive Stakeholder Management
- Cross Functional Stakeholder Management
Accomplishments
Star Performer Award in Q2 of FY 2024
Timeline
Program Manager – Growth & Strategy (CEO’s Office)
Amplicomm Solutions Pvt. Ltd.
04.2024 - Current
Assistant Manager – Strategic Insights (CEO’s Office)
Amplicomm Solutions Pvt. Ltd.
11.2022 - 03.2024
Senior Research Fellow
RPSG Group
06.2018 - 11.2022
Senior Analyst
KC Overseas
01.2018 - 05.2018
Ph.D. - Ecommerce Marketing
International Management Institute New Delhi
Master of Science - Management
California State University Northridge
Bachelor of Engineering - Electronics & Telecommunication
Yashwantrao Chavan College of Engineering