Senior Executive with experience in PMFBY operations, content & creative management, website updation, audit coordination, and regulatory compliance within the Rural & Agri Business vertical at HDFC ERGO General Insurance. Proven ability to deliver high-volume, error-free creatives, manage government-compliant digital platforms, support audits, and enhance farmer awareness.
Overview
8
8
years of professional experience
5
5
years of post-secondary education
Work History
Senior Executive – Rural & Agri Business Group (PMFBY)
HDFC ERGO General Insurance Company Ltd.
Mumbai
01.2022 - Current
Created and published 1,825+ creatives across AVs, banners, posters, hoardings, bus branding, print ads, standees, static posts, TV scrolls, wall wraps, GIFs.
Designed and published 842+ social media creatives for PMFBY awareness and agri-technology updates.
Ensured 100% error-free content through coordination with state teams, vendors, and stakeholders.
Processed and published press releases for 8 agricultural seasons.
Planned and executed PMFBY website updates for 8 seasons within 30 days of season closure.
Coordinated UAT and worked with IT SPOC for deployment.
Enhanced UI/UX for better engagement.
Updated PMFBY portal using Strapi CMS.
Supported SOX (Quarterly), Technical (Half-Yearly), and STAT audits (Half-Yearly).
Ensured compliance with Government of India PMFBY guidelines.
Store Manager
Innerchef Pvt. Ltd
Mumbai
01.2018 - 01.2020
Managed staff attendance, hygiene standards, SOP compliance, and maintained databases for products, staff, bills, and financial records.
Handled daily stock operations including ordering, verification, GR creation, and stock closing.
Prepared daily sales reports and salary-related summaries.
Education
B.E. - Computer Engineering
Mumbai University
Diploma - Computer Engineering
Mumbai University
Mumbai
06.2010 - 06.2014
S.S.C -
Maharashtra State Board
06.2009 - 05.2010
Skills
MS office suite
PMFBY Operations
Creative & Content Management
Social Media Communication
Website Management
Strapi CMS
My SQL & Oracle
Government Compliance
Audit
Stakeholder Coordination
Press Release Management
UAT Coordination
Timeline
Senior Executive – Rural & Agri Business Group (PMFBY)