Rithanya Manickam
Tiruppur
Summary
Performance-driven and knowledgeable Business Administrator with a proven track record of success and employer satisfaction in maximizing profits, minimizing unnecessary expenses, providing administrative support, training new personnel, and organizing company events, effective leader with great communication skills, excellent time management skills, and important ability to work and perform well under pressure. Motivated professional brings value to collaborative marketing role opportunity. Excellent organizational, planning and communication skills with passion for positively impacting customer bottom-lines with creative and engaging marketing copy. Trained in social media management, audience engagement and marketing campaign development.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Assistant Manager - Direct Marketing
Rethinagirishwarer traders
Tiruppur
07.2021 - 10.2022
- Expanded personnel skill sets by mentoring marketing team both individually and in groups.
- Analyzed data from previous campaigns to develop strategies to increase response rates.
- Collaborated with internal stakeholders to ensure successful execution of all direct marketing initiatives.
- Monitored performance metrics such as open rate, click-through rate, cost per acquisition and return on investment.
- Developed and implemented marketing plans to drive customer acquisition and retention.
- Created and managed monthly budgets for direct mail campaigns, email campaigns, digital advertising and print advertising.
- Managed creative teams in the design of effective direct mail pieces, emails, web pages, landing pages, banner ads and other digital assets.
HR Executive and Jr.Marketing Analyst
Juzmeal Private Ltd.
Coimbatore
05.2021 - 07.2021
- Conducted recruitment processes including job postings, interviewing, background checks, and onboarding new hire
- Created training programs for new employees to help them become familiar with company culture and expectations.
- Coordinated with payroll department to ensure accurate processing of salaries and benefits payments.
- Maintained and updated organizational charts, employee handbooks or performance evaluation forms.
- Developed and implemented human resources strategies to support organizational goals.
Digital Marketing Intern
Dbot Digital
Chennai
01.2021 - 03.2021
- Assisted in the development of digital marketing campaigns for clients, including email, SEO and SEM, and social media.
- Developed content for websites, blogs, and social media platforms to increase brand awareness.
- Collaborated with design team on graphic elements for digital campaigns such as logos, banners.
- Monitored social media for trending news, ideas and feedback.
- Researched latest trends and conducted market analysis.
Education
Masters of Business Administration - Marketing Management
NSB Academy
Bangalore, India01-2024
Bachelors of Business Administration -
Kumaraguru college of liberal arts and science
Coimbatore, India01.2021
Skills
- Microsoft 365
- B2B marketing
- Marketing Analytics
- Website and logo design
- Organization and planning skills
- Team management and delegation
- Product marketing
- Social media marketing and ads
- Market Research
- Problem-solving
- Critical thinking
- Leadership
- Interpersonal skills
- Creativity
Certification
- Power BI, 2024
- Product Management, 2023
- Sales Management, 2023
- LinkedIn Marketing, 2024
- Microsoft 365 fundamentals, 2024
- Excel skills for business, 2024
- Business analytics certification, 2024
- Work smart with Microsoft, 2023
Languages
Tamil
First Language
English
Proficient (C2)
C2
Malayalam
Intermediate (B1)
B1
Hindi
Elementary (A2)
A2
Timeline
Assistant Manager - Direct Marketing
Rethinagirishwarer traders
07.2021 - 10.2022
HR Executive and Jr.Marketing Analyst
Juzmeal Private Ltd.
05.2021 - 07.2021
Digital Marketing Intern
Dbot Digital
01.2021 - 03.2021
Masters of Business Administration - Marketing Management
NSB Academy
Bachelors of Business Administration -
Kumaraguru college of liberal arts and science
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