Summary
Overview
Work History
Education
Skills
Timeline
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RITIKA CHOUDHARY

Bangalore

Summary

To work for the betterment of the organization in an elective way leading towards the development of the organization. The experience of working for various departments in the E-commerce sector has made me more flexible.

Overview

7
7
years of professional experience

Work History

Assistant Manager (Business Development)

FLIPKART
Bangalore
07.2022 - Current
  • Responsible for achieving Category Objectives & Key Account Management for Home Furnishing category; Handled 10+ Brands, 120 Cr yearly business (marketplace and inventory)
  • Successfully delivered category objectives of Improving Speed (8% Marketplace; 35% improvement (YOY), Monetization from Ads (2% of the overall business, 100% YOY), Selection (10% incremental business through new selection) and Solving Customer Value Proposition by providing incremental 10% price competency (YOY) to the end consumer through Product Value Engineering.
  • CATEGORY MANAGEMENT:
  • Successfully delivered category objectives of Improving Speed (8% Marketplace; 35% improvement (YOY), Monetization from Ads (2% of the overall business, 100% YOY), Selection (10% incremental business through new selection) and Solving Customer Value Proposition by providing incremental 10% price competency (YOY) to the end consumer through Product Value Engineering.
  • PROJECT HANDLED:
  • 1-Selection Benchmarking: Identied white spaces in key verticals; formulated MSKUs and driven selection with vendors to fIll the gap. Managed 10% overall incremental business (140 Cr) through the project.
  • 2-D2C growth enhancement: Achieved 50% YOY growth for D2C brands in Home Furnishing through Catalogue Enhancement, Effective Digital Campaigns (PLA, CPC & PCA), Cross Marketing Activities leading to 100% YOY growth in visits. Promoted the brands through Merch visibility and helped in R&D by sharing key category and consumer insights.
  • 3-Tail & Torso: Grew the category tail and torso verticals like Floormats, Aprons, Bath towels etc. by 100% YOY by identifying key vendors, understanding their value chain & product strength, working with them to improve brand re-call and ultimately improving these verticals.
  • 4-Effectively managed category budget through Return per Cost (RPC) optimization and invested in only those brands where the RPC was healthy.
  • Planned growth strategies (Annual Operating Plan) for the Category by understanding the end consumer through focus group discussions, search trends, market trends (seasonality, spike during sale events etc.) and executed them through identified vendors.
  • KEY ACCOUNT MANAGEMENT:
  • Instrumental In growing the Mosquito nets by 47% YOY growth for Key brands.
  • Managed a portfolio of 10+ Brands (National, D2C & Seller labels) & achieved 50% YOY growth. Overall managing a portfolio of 120 Cr with category-controlled business of 15% while maintaining an exclusive business share of 42% of the managed portfolio.
  • Provided key insights like Search trends, KYC analysis, in-demand MSKU and uplift listing quality score to improve conversions. Captured the voice of brands to deliver long term solutions to the pain points like open box delivery to reduce wrong customer returns, faster quality check for new listings etc.
  • Launched exclusive designs for Flipkart with Brands.
  • Worked closely with the vendors for New Product Development, optimizing value chain of the product for a better customer value proposition.
  • Instrumental in cracking lucrative price point deals throughout sale events (E.g.479 Rs Double Mosquito net, 149 Rs Appliance cover Pack of 5,Face & Hand towel pack of 5 @ 199 , Pack of 2 bath towel @199) to increase overall traffic for Home Furnishings.

SENIOR ANALYST BUSINESS DEVELOPMENT RELATIONSHIP M

Shopee
Bangalore
01.2022 - 04.2022
  • Handling 45 top suppliers' accounts in the Clothing section.
  • Helping the assigned supplier accounts to grow their business.
  • Enhancing suppliers to increase their listing, manage their stock, and suggest the trending taxonomies to work on for new listing.
  • Negotiation with suppliers to close important sales for the company. Make sure there is enough inventory with the supplier so that the chances of losing the order are less and thus maintaining stock percentage at the lowest level.
  • Ensuring the product pricing is competitive with other portals and within the system so that the supplier gets maximum orders.
  • Ensuring the product pricing is competitive with other portals and within the system so that the supplier gets maximum orders.

SENIOR BUSINESS DEVELOPMENT MANAGER

Meesho
Bangalore
08.2018 - 12.2021
  • Onboarded brands like Harpa, C9, Clovia, Zivame, Jaipuri Kurti, 612 League, etc.
  • Helping the assigned supplier accounts to grow their business.
  • Conducted market research to manage the sourcing of the products and produced a detailed report.
  • Increased company's GMV by scaling up suppliers.
  • Enhancing suppliers to increase their listing and suggesting the trending taxonomies to work on for new listing.
  • Made panel guidelines for newly onboarded suppliers.
  • Creating a lead list of eligible products for sales and deals and distributing with the team and closing them within the given time. Giving insights for the central banners and tagging them with the better performing call-outs and catalogs. Constantly surpassed given target and was awarded for outstanding performance three times.
  • Onboarded Brands Onboarded clothing brands like Harpa, C9, Clovia, Zivame, Jaipuri Kurti, 612 League,etc.

BUSINESS SUPPORT ENGINEER

CONVERGYS
Gurgaon
01.2017 - 04.2018
  • I was a Support Engineer with problem-solving skills and well experienced in understanding business requirements and challenges and providing solutions to those requirements.
  • challenges and providing solutions to those requirements. Gathered important project's business requirements and provided suggestions to those requirements to meet client's business needs.
  • Collecting and analyzing the project's requirements and providing suggestions to meet the client's business needs.

Education

B.TECH - COMPUTER SCIENCE AND ENGINEERING

Jaipur Engineering College and Research Center
04.2017

DIPLOMA - COMPUTER SCIENCE AND ENGINEERING

Rajasthan Institute of Engineering and Craft
07.2013

Skills

  • Excel and Google sheets
  • Client Relationship Management
  • Site Merchandising
  • Sales and Operation
  • Negotiation
  • Price negotiation
  • Key Account Management
  • Team Management
  • Communication Skills
  • Strategic Planning

Timeline

Assistant Manager (Business Development)

FLIPKART
07.2022 - Current

SENIOR ANALYST BUSINESS DEVELOPMENT RELATIONSHIP M

Shopee
01.2022 - 04.2022

SENIOR BUSINESS DEVELOPMENT MANAGER

Meesho
08.2018 - 12.2021

BUSINESS SUPPORT ENGINEER

CONVERGYS
01.2017 - 04.2018

B.TECH - COMPUTER SCIENCE AND ENGINEERING

Jaipur Engineering College and Research Center

DIPLOMA - COMPUTER SCIENCE AND ENGINEERING

Rajasthan Institute of Engineering and Craft

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