Ritu Kapse

Leading the Marketing, Lead Management and Sales for Point Solutions

• Designing and collaborating marketing campaigns with Global & India team
• Handling lead management through SalesForce.com (SFDC)
• Leading the Sales for low consideration software licenses (upto 15 lacs)
• Strategizing with the South Asia team for setting the GTM, approach method and targets
• Meeting the targets for Marketing Campaigns ran, Leads Generated and Sales

Senior Manager – Strategy and Business DevelopmentHelping sales, finance and other verticals of client organization to bridge their functional and behavioural learning and development gaps through AI based simulations and byte sized learning modules

• Understanding the Learning objective and strategies for various organization and creating developmental journeys
• Defining, customized development and execution of the project
• Liaising with the client’s LnD, Business and IT teams, internal design, customer service, marketing team
• Evangelize the customized product internally and externally
• Managing existing large accounts and generating yearly revenue of 20 Mn from new accounts

Clients:• Sun Pharma: Increasing sales force profitability across all levels• Reliance Nippon Life Insurance: Increasing the RDM efficiency• Taj Hotels : Leadership assessment journey for succession planning

• Strategy and Business Development
• Helping the sales teams of client organizations to enhance and drive performance and meet their goals
• Setting up the Sales and Trade Marketing consulting (STM) wing at Randstad, designing its GTM and offerings and helping it grow to a team size of 100+
• Engaging the C-Suite, Sales Heads and Trade Marketing Heads to
• Understanding their sales strategy in terms of brand Go to Market, New Product Launches and revival of brands
• Designing and presenting the recommendations and solutions in front of internal and client leadership teams
• Managing existing large accounts and generating yearly revenue of 15 Mn from new accounts with 2 direct reportees
• Projects
• Pernod Ricard: Sales force Performance improvement for SEs, FFOMs and ASMs using technological intervention
• Nestle: Launching of infant nutrition across 6 states of rural India
• Cipla: Product acceptability research for Nicotex across Metros
• Craft Heinz: BTL promotion for Complan through mobile dieticians/ nutritionists across India

• Design and Implementation of psychometric test for internal hiring process
• Designing video and audio trainings for BI, Marketing and Sales verticles
• Designing the Engagement calender for internal employees

• Researching Fitness habits & sports inclination of Indian youth
• Understanding the brand image through innovative and projective techniques such as Brand party, brand grouping, etc
• Designing and implementation of Psychometric Test for internal hiring process
• Designing video and audio trainings on BI, Marketing, Sales sourcing for internal employees

Software development using Business Intelligence tools for Data
Warehousing, ETL and Reporting
• Led 2 developmental projects from start to completion, as the
Team Leader
• End-to-End Development of client Database and Reports using
Business Intelligence tools – Data Warehousing, ETL, Reporting