RIYA PATIL

• Lead digital ad sales with a focus on brand-led campaigns across CTV, OTT, video, and display platforms.
• Build and manage strong client relationships, delivering tailored solutions, and maximizing ROI.
• Partner with creative and tech teams to align brand goals with ad delivery and measurement.
• Key Achievements:
• Closed a cross-device branding campaign for a pharma client within the first three months.
• Closed 2 Cost per Lead campaigns for BFSI and home improvement brands, enhancing reach and recall.

Key Achievements:

• Managed and expanded a portfolio of key clients, achieving 412% of the target in FY 2023-2024, and a 330% target achievement in FY 2022-2023.
• Secured high-value deals worth ₹30M in FY 2023-2024, consistently exceeding sales targets.
• Executed multi-format ad campaigns (audio, video, podcast, banners), onboarding 20 or more new businesses.

• Boosted lead conversion rates by 70% through optimized landing pages, chatbots, and pop-up forms.
• Generated and nurtured high-value B2B leads, expanding international partnerships in India.
• Designed and executed LinkedIn and Twitter ad campaigns, increasing lead volume by 60%.

• Contributed to the successful execution of two music events, enhancing brand visibility.