RIYA PATIL
Business Development Manager
Mumbai
Summary
Business Development Manager with 6 years of experience in digital advertising, client management, and revenue growth. Strong grasp of programmatic and cross-device advertising with expertise in CTV, OTT, video, audio, and banner ads. Proven ability to lead teams and deliver brand-focused campaigns that boost visibility and drive results.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Business Development Manager
Visora
03.2025 - Current
- Lead digital ad sales with a focus on brand-led campaigns across CTV, OTT, video, and display platforms.
- Build and manage strong client relationships, delivering tailored solutions, and maximizing ROI.
- Partner with creative and tech teams to align brand goals with ad delivery and measurement.
- Key Achievements:
- Closed a cross-device branding campaign for a pharma client within the first three months.
- Closed 2 Cost per Lead campaigns for BFSI and home improvement brands, enhancing reach and recall.
Business Development Manager
PayTunes
02.2021 - Current
Key Achievements:
- Managed and expanded a portfolio of key clients, achieving 412% of the target in FY 2023-2024, and a 330% target achievement in FY 2022-2023.
- Secured high-value deals worth ₹30M in FY 2023-2024, consistently exceeding sales targets.
- Executed multi-format ad campaigns (audio, video, podcast, banners), onboarding 20 or more new businesses.
Marketing Executive (Partnership & Alliances)
Euclid Infotech
06.2019 - 01.2021
- Boosted lead conversion rates by 70% through optimized landing pages, chatbots, and pop-up forms.
- Generated and nurtured high-value B2B leads, expanding international partnerships in India.
- Designed and executed LinkedIn and Twitter ad campaigns, increasing lead volume by 60%.
Marketing Intern
Hungama Digital Media
05.2018 - 06.2018
- Contributed to the successful execution of two music events, enhancing brand visibility.
Education
MBA - Marketing
Sheila Raheja School of Business Management & Research
Mumbai 04.2001 -
Bachelor of Management Studies -
Mumbai University
Mumbai 04.2001 -
Skills
Programmatic Ad Sales
ACHIEVEMENTS & PERSONAL PROJECTS
- Star Performer Award (2022-2023, 2023-2024)
- Awarded equity (ESOP) for strong performance and growth contributions at PayTunes.
- Led a team of 4, aligning individual goals with organisational objectives to drive performance and productivity.
- Currently responsible for onboarding and ongoing training of new and existing employees, focusing on product knowledge and enhancing sales pitches.
- Designed and hosted websites using WordPress. www.digitalmarketingnotebook.com
- Successfully executed Google and Facebook ad campaigns for multiple clients.
Certification
MICA - Advanced Certificate in Digital Marketing and Communications
Timeline
Business Development Manager
Visora
03.2025 - Current
Business Development Manager
PayTunes
02.2021 - Current
Marketing Executive (Partnership & Alliances)
Euclid Infotech
06.2019 - 01.2021
Marketing Intern
Hungama Digital Media
05.2018 - 06.2018
MBA - Marketing
Sheila Raheja School of Business Management & Research
04.2001 -
Bachelor of Management Studies -
Mumbai University
04.2001 -
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