Riya Rani Sinha
Summary
Results-driven Sales and Marketing Support Associate with proven experience in bridging sales execution and marketing strategy. Strong expertise in CRM management, lead nurturing, campaign coordination, and client relationship management. Adept at aligning marketing initiatives with sales goals to maximize conversion rates, enhance customer satisfaction, and streamline communication between teams. Equipped with analytical thinking, multitasking ability, and a strong foundation in agribusiness management and entrepreneurship.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Sales Support Associate
MiM-Essay
08.2024 - Current
- Acted as a bridge between the sales and marketing teams to ensure lead nurturing and client engagement.
- Streamlined coordination between consultants and clients, improving onboarding and customer satisfaction scores.
- Collaborated with marketing for campaign follow-ups and optimized lead qualification processes using CRM tools.
- Supported in achieving team sales goals by monitoring conversion data and improving lead response time.
Agribusiness Development Intern
BPD-BAU
07.2023 - 08.2023
- Worked on integrating sales strategy into agribusiness projects to improve outreach and business development impact.
- Conducted market research and developed promotional frameworks to support small agribusiness ventures.
- Collaborated with stakeholders to align product awareness strategies with sales growth objectives.
- Birsa Agricultural University
Quality & Production Intern
Arban Dairy
Varanasi
05.2022 - 06.2022
- Supported production and sales coordination by ensuring communication flow between operations and marketing teams.
- Monitored packaging quality and contributed to improving product presentation to enhance market competitiveness.
- Developed insights for aligning production timelines with retail distribution plans to optimize delivery efficiency.
- Varanasi
Education
B.Voc - Agribusiness and Entrepreneurship
Banaras Hindu University (BHU)
01.2024
Class XII - CBSE
Sree Ayyappa Public School, Bokaro
Bokaro01.2021
Class X - CBSE
D.A.V. Public School, Mahuda
Dhanbad01.2019
Skills
- Sales and Marketing Coordination
- Lead Management and Client Communication
- CRM Tools (HubSpot, Salesforce basics)
- Campaign Management and Analytics
- Data-driven Decision Making
- Team Collaboration and Cross-functional Communication
- Customer Experience Management
- Market Research and Competitive Analysis
Websites
Certification
- Completed BOSCH BRIDGE Program – 3-month soft skills and professional development training focused on corporate communication.
- Participated in ‘Organic Farming and Sustainable Agriculture’ workshop at IIT-BHU, strengthening marketing insights in agri-business.
- Participated in Smart City and Waste Management Hackathon at AIC-BHU, focusing on innovation and strategic project execution.
Timeline
Sales Support Associate
MiM-Essay
08.2024 - Current
Agribusiness Development Intern
BPD-BAU
07.2023 - 08.2023
Quality & Production Intern
Arban Dairy
05.2022 - 06.2022
B.Voc - Agribusiness and Entrepreneurship
Banaras Hindu University (BHU)
Class XII - CBSE
Sree Ayyappa Public School, Bokaro
Class X - CBSE
D.A.V. Public School, Mahuda