Riya Sen

- Working with different brands on their content and marketing strategies

- Write content (website, blog, articles, social media posts, podcasts) for different brands

- Implementing content strategy and training internal teams on handling customer queries and sales

- Write content for different institutes and subject matter for courses

• Develop and implement effective communication strategies that build customer loyalty programs, brand awareness, and customer satisfaction
• Structure and create effective client communication guidelines and content for the team
• Prepare detailed website content strategy
• Plan and manage the design, content, and production of all marketing materials for clients
• Work with different marketing departments to generate new ideas and concepts
• Supervise projects to guarantee all content is publication-ready
• Create communication and marketing strategies for new products, launches, events, and promotions
• Lead the marketing and public relations staff
• Respond to communication-related issues in a timely manner
• Write articles and blogs as necessary for clients
• Planning and overseeing new marketing initiatives.
• Formulate business strategy with others in the core team
• Design policies that align with overall team strategy
• Implement efficient processes and standards according to teams
• Coordinate customer service operations and find ways to ensure customer retention
• Setting goals and developing plans for business and revenue growth
• Researching, planning, and implementing new target market initiatives
• Researching prospective accounts in target markets
• Pursuing leads and moving them through the sales cycle
• Developing quotes and proposals for prospective clients
• Setting goals for the business development team and developing strategies to meet those goals
• Training business development staff
• Manage contracts and relations with customers, vendors, partners and other stakeholders
• Mentor and motivate teams to achieve productivity and engagement
• Report on operational performance and suggest improvements
• Arrange and conduct necessary skill, knowhow and code of conduct trainings
• Arrange and conduct weekly, monthly and half yearly team meetings and hurdles to stay well connected with all the teams and address issues within the organization holistically.

• Handling a group of High Net Worth Imperia Clients
• Profiling Customers and provide financial products to meet customer needs
• Deepen the relationship by Cross selling Banks Products and Services according to Customer
• Increase liabilities size of relationship via balances in accounts of existing customers
• To Enhance & Retain customer profitability by capturing larger share of Wallet
• Ensure profitability of the portfolio: Generate high Income per Customer
• Acquire new customers who meet product criteria through cross-referencing
• Driving Digital banking for the branch and create branch communication for customers

• Overall responsibility of understanding and working with revenue of the process
• Looked after the billing for General Insurance and deal with the financial processes
• Deciding client incentives and SPIFF’s for the sales and service team
• Work with various team and ensure the requirements and closures are met with urgency
• Cold call as appropriate with respective to market or geographic area to ensure a robust pipeline of opportunities
• Meet potential clients by growing, maintaining, and leveraging our network
• Identify potential clients, and the decision makers within the client organization
• Research and build relationships with new clients
• Set up meetings between client decision makers and company’s practice leaders/Principals
• Plan approaches and pitches
• Work with team to develop proposals that speaks to the client’s needs, concerns, and objectives
• Participate in pricing the solution/service
• Handle objections by clarifying, emphasizing agreements and working through differences to a positive conclusion
• Use a variety of styles to persuade or negotiate appropriately
• Involved in the content creation for customer communication mediums and print media
• Also, helps in updating the content for the website
• Lient Facing Role
• Responsible for end to end client integration and moving them to the live platform
• Present new products and services and enhance existing relationships
• Work with internal teams to understand and cater to client requirements
• Arrange and participate in internal and external client debriefs
• Data equalization between clients and team
• Understand and report client revenue and business credentials monthly
• Discuss business model monthly and market absorption of their particular products monthly
• Collection for the business done for the month client wise
• Share client centric data and reports and take measures to achieve promised numbers
• Business Development Planning and Product management
• Attend industry functions, such as association events and conferences, and provide feedback and information on market and creative trends
• Present to and consult with mid and senior level management on business trends with a view to developing new services, products, and distribution channels
• Identify opportunities for campaigns, services, and distribution channels that will lead to an increase in sales
• Using knowledge of the market and competitors, identify and develop the company’s unique selling propositions and differentiators
• Create and alter contents for General insurance as a product and work on the communication part
• Look after client communication and work and modify on mailers and templates received by customers
• Work on weekly data for motor and two wheeler and understand market and customer penetrability and suggest solutions or measures accordingly
• Work with the technology team and sort out website concerns and work on regular upgradation of the website
• Work on alliances and network growth and tie up with partners facilitating insurance and motor related products
• Research and training of sales staff
• Submit weekly progress reports and ensure data is accurate
• Ensure that data is accurately entered and managed within the company’s CRM or other sales management system
• Forecast sales targets from the insurer end and ensure they are met by the team
• Track and record activity on accounts and help to close deals to meet these targets
• Work with marketing staff to ensure that prerequisites (like pre-qualification or getting on a vendor list) are fulfilled within a timely manner
• Ensure all team members represent the company in the best light
• Present business development training and mentoring to business developers and other internal staff
• Research and develop a thorough understanding of the company’s people and capabilities
• Understand new and existing products and services of the client and conduct training sessions for the team accordingly
• Conduct weekly meetings with the team to understand customer’s point of view and features market needs
• Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.

• Overall responsibility for sales, market tracking, engagement and closure in a designated territory for various QAI offerings
• Seeking and Nurturing Partnerships & Alliances and Key Account Management
• Create and service new and existing accounts, geographic areas and lines of business
• Draft proposals and client and corporate communication streams
• Conduct market research and competitor analysis to identify opportunities for increasing sales
• Make proposals, demonstrations & presentations to corporate clients and responding to RFPs, RFIs, RFQs
• Create customized solutions and offerings for clients with consultants
• Work on the content for marketing and print media
• Resales Strategies for client acquisition and closure
• Screening potential business deals by analyzing market strategies, deal requirements, potential, and financials; evaluating options; resolving internal priorities; recommending equity investments
• Handle a team of sales executives and help them understand the market and the products
• Identify opportunities for campaigns, services, and distribution channels that will lead to an increase in sales

• Handled the Overseas market of Europe and United Kingdom Developing, implementing, and maintaining working business plan to increase new business and expansion opportunities with existing, new, and competitive target customers; holds self accountable for achieving assigned goals and objectives
• Being an integral part of the team, responsible for sales as well as marketing activities
• Service existing accounts as well as generate new business through different marketing activities
• Handling client queries and manage their requests via phone, meeting, live virtual and chats
• Meeting \ Excelling target and using various means to generate more business
• Handle customer and account information
• Act as a product owner for specific products in specific regions
• Working closely with the pre-sales, product development, and marketing team to validate and facilitate better market acceptance
• Handled calls and mails to address customer inquiries and concerns.
• Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.