Rohan Patil
Nagpur
Summary
Sales and Marketing professional with 3.5 years of experience in FMCG and FMCD sector, driving business growth through data-driven sales strategies. Skilled in market analysis, strategy creation, team leadership, and client relationship building. Proven ability to optimize sales processes and deliver measurable results, with a focus on superior customer service.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Branch Manager
Pidilite Industries Ltd
09.2023 - Current
- Responsible for driving sales initiatives in Vidarbha cluster (Nagpur, Nanded, Amravati), leading a team of 5 on-roll, 1 off-roll sales officer, and managing a retail network of 1,200 dealers.
- Spearheaded Acrylic Exterior network expansion using micro-market approach, achieving a 100% increase in outlets billed over 100 ltrs in Q3FY24 and the highest growth nationwide in Q1FY25
- Led network expansion efforts across the cluster, resulting in a 10% increase in monthly UBO.
- Planned and executed BTL activations, POS visibility schemes and Dealer Relationship meets.
Shadow Branch Manager
Pidilite Industries Ltd.
01.2023 - 08.2023
- Managed the retail channel for Dr. Fixit Waterproofing in PCMC and Pune town.
- Led a team of 5 Retail TSIs, overseeing a network of 1,300+ dealers in PCMC and Pune.
- Achieved 26% value growth and ensured each TSI earned 70%+ of their quarterly incentive.
- Strengthened position in the coatings channel by installing 10 tinting machines across both towns.
- Drove a 40% increase in monthly outlets billed for the Acrylic Roof category.
Key Dealer Management
Pidilite Industries Ltd
07.2022 - 12.2022
- Led online and offline branding initiatives for key dealers enrolled in Partnership Programme.
- Google My Business initiative – successfully onboarded 400+ key dealers nationwide, boosting their online visibility through the platform.
- Responsible for coordinating and executing the offline branding for 750+ dealers of West Zone.
- Coordinated the distribution of 4,000 Diwali gifts for dealers in the Pidilite Loyalty Programme.
- Managed the quarterly incentive program for 45 PP Territory Sales Incharges nationwide.
Senior Executive, Sales
GCMMF Ltd. (Amul)
07.2021 - 06.2022
- Managed Amul's Fresh product portfolio in Mumbai's general trade, overseeing a monthly turnover of Rs. 10+ crores across 22 distribution partners.
- Successfully delivered 6% volume growth in Kandivali Territory over 6 months.
- Launched Stirred Yoghurt in the Kandivali market, conducting product sampling and BTL activities to drive awareness, securing retail placement in 60+ outlets within the first two days.
- Top 10 performer out of 26 Management Trainees during the 6-week induction program.
Sales & Marketing Intern
United Breweries Group
04.2020 - 06.2020
- Conducted secondary analysis and collaborated with sales team to understand Odisha Beer market.
- Surveyed 150 respondents to examine consumer preferences in the premium beer segment.
- Analyzed depot, store-wise sales data, created clusters to identify key areas for promotion focus.
- Recommended assigning dedicated sales executive to super-premium category with specific targets.
Graduate Engineering Trainee
Larson & Toubro Construction
07.2017 - 02.2018
- Managed sub-contractor billing for a Rs. 1500 crore township project in the planning department.
- Calculated the productivity of workers for concreting, formwork fixing, and finishing related activities & achieved a 10% increase in worker productivity by improving the task allocation
- Winner of L&T Quality Trophy for the best project among 15 projects Nationwide in 2017.
Education
Master of Business Administration -
Indian Institute of Management
Udaipur2021
B.Tech - Civil
Vellore Institute of Technology
2017
Skills
- Team building and training
- Staff recruitment
- Strategic planning
- Business strategy formulation
- Power BI usage
- MS Excel, PowerPoint proficiency
- Performance monitoring
- Operations management
- Communication skills
- Business networking
Accomplishments
- National winners out of 3,000 teams in Vans Skilling's Yugma 2020 competition for proposing a go-to-market strategy for a sustainable e-commerce start-up.
- Received academic certificates of merit for ranking in the top 10 out of 102 students at VIT.
- Achieved N5 level Japanese certification, scoring in the 92nd percentile among 600,000 applicants.
Certification
- Certified in "Introduction to Search Engine Optimization" from UC Davis (Coursera); secured 98%
- Completed a 6-week Internshala training in "Digital Marketing", securing 86%.
Languages
English
Proficient
C2
Hindi
Proficient
C2
Marathi
Proficient
C2
Japanese
Beginner
A1
Timeline
Branch Manager
Pidilite Industries Ltd
09.2023 - Current
Shadow Branch Manager
Pidilite Industries Ltd.
01.2023 - 08.2023
Key Dealer Management
Pidilite Industries Ltd
07.2022 - 12.2022
Senior Executive, Sales
GCMMF Ltd. (Amul)
07.2021 - 06.2022
Sales & Marketing Intern
United Breweries Group
04.2020 - 06.2020
Graduate Engineering Trainee
Larson & Toubro Construction
07.2017 - 02.2018
- Certified in "Introduction to Search Engine Optimization" from UC Davis (Coursera); secured 98%
- Completed a 6-week Internshala training in "Digital Marketing", securing 86%.
Master of Business Administration -
Indian Institute of Management
B.Tech - Civil
Vellore Institute of Technology
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