Rohan Saha
Sales and Marketing Professional
Summary
Reliable Area Manager successful at operating in high-volume, fast-paced environment. Skilled in leading teams to meet objectives on stringent timelines. Empowering leader with superior communication and collaboration abilities demonstrated 5 years of management performance.
Overview
7
7
years of professional experience
2
2
Certifications
Work History
Area Manager- Retail (Wood Finishes and Waterproofing)
Asian Paints ltd
04.2024 - 06.2024
- Responsible for overall Wood finishes and Waterproofing-retail business of 240 Cr+ in West Bengal through a team size of 23
- Managing a network of 800+ active dealers and 400+ contractors
- Complete ownership for the wood finish dealers- machine installations, stock placements in stores, in shop branding, launching and driving primary and secondary schemes, credit exposures and collections
- End-to-end ownership of all product and product trials with Interior Designers, Furniture manufacturers and contractors
- Driving waterproofing business of 140 Cr+ through monthly schemes, contractor trainings and BTL activations like shop meets, samplings, etc.
Area Manager- Institutional Business
Asian Paints Ltd
09.2022 - 03.2024
- Handled Institutional business for the single largest Unit in East- Kolkata Metro with total book size of 130 Cr+
- Driven Decorative Paints, Waterproofing & admix business in Builders, CHS, Factories and Corporate with Net Promoter Score of 86%
- Stakeholder Management for a network of 240+ applicators
- Led a team of 13 Sales Executives, 1 Commercial Executive, 1 Admin Executive and 4 off-role personnel's
- Developed strong relationships with 18 Key Builder Accounts and CCCs amassing a business of 20 Cr+
- Responsible for all BTL activations in region for running loyalty schemes, local trips, applicator meets, trainings, CREDAI collaboration and Color Awards.
Assistant Manager- Marketing
Asian Paints Ltd
05.2020 - 08.2022
- Handled network of Architects/Interior Designers (A/IDs) and 30 decor stores across Eastern India by offering luxury paints and Decor categories
- Division was the fastest growing division in the country with 5X growth in overall products value: 5 Cr to 27 Cr in 2 years
- Part of launching team for Beautiful Homes Services with Architects.6 Cr GMV through 25 site bookings
- Launched aspirational elements for Architects like feature in Elle & A/D magazines and Masters' Youtube channel
- End-to-End ownership for driving business for décor store designing schemes, POSM and loyalty program(Masters')
- Collaborated with association of architects like ABID, DIA for network expansion and presence in Tier-II cities.
Sales Executive
Calcutta Ribbon
04.2017 - 01.2018
- B2B sales of handkerchief, towels and ribbons in semi-urban and rural markets of West Bengal and Assam
- Achieved sales worth 40 lacs of winter accessories in Northern districts of West Bengal
- New supplier evaluation and selection based on business requirements, local environment and cost constraints.
Education
HSC -
ISC
SSC -
ICSE
PGDM - Marketing And Operations
Goa Institute of Management
03.2020
B.Com(Hons) - Accountancy And Finance
University of Calcutta, Kolkata
Skills
Business development and planning
Team Development
Institutional and Influencer Business
Key Account Management
Channel Management
Certification
‘Sales Leadership' with INDUSTRYCreds certification through Kraftshala
Projects
- Tata Motors Limited, Thane, Summer Internship, Service Marketing and Customer Service Index(CSI) Improvement Planning (2019)
- Asian Paints Ltd, Admixtures opportunities mapping at segment, CCC and department level and strategy to increase Market share in the category (2021)
Accomplishments
- Awarded Recognition on Spot for highest growth in Factory segment by introducing METACARE model (2024)
- Awarded Recognition on Spot for implementing Landmark Societies Model for Repainting business (2023)
- Winner of National contest Beyond Nxt for Fastest growing Luxury paints and Decor unit in the country (2022)
Languages
English
Bilingual or Proficient (C2)
Hindi
Upper intermediate (B2)
Bengali
Bilingual or Proficient (C2)
Interests
Reading
Investing and Portfolio Management
Sports - Cricket
Timeline
Area Manager- Retail (Wood Finishes and Waterproofing)
Asian Paints ltd
04.2024 - 06.2024
Certified in Excel, SQL through LinkedIn Learning and Udemy respectively
03-2024
Area Manager- Institutional Business
Asian Paints Ltd
09.2022 - 03.2024
Assistant Manager- Marketing
Asian Paints Ltd
05.2020 - 08.2022
‘Sales Leadership' with INDUSTRYCreds certification through Kraftshala
12-2019
Sales Executive
Calcutta Ribbon
04.2017 - 01.2018
HSC -
ISC
SSC -
ICSE
PGDM - Marketing And Operations
Goa Institute of Management
B.Com(Hons) - Accountancy And Finance
University of Calcutta, Kolkata