ROHAN SONI
Channel Partner Manager/ Franchise Lead
Thane
Summary
Channel Sales Manager focused on distribution partner management, store productivity, and acquisition quality across franchise-led channels, driving 4–5 product lines through partner networks. Develops partner capability through training, monitoring, and performance reviews while improving product mix and selling outcomes. Supports expansion by selecting new partners, building market presence, and steering local demand Experienced in selling tech solutions to potential Corporate clients.
Overview
4
4
Languages
9
9
years of professional experience
Work History
Channel Partner Manager/ Franchise Lead
VODAFONE IDEA LIMITED
01.2024 - Current
- Directed overall channel operations, enhancing sales service and revenue generation across 15+ channel partners through comprehensive involvement in business initiatives and planning efforts.
- Coaching and mentoring channel partners for efficient funnel creation, quality of service and higher ROI (Return on investment)
- Executed strategies for ctsiotm2m and mobility products via allocated channel partners and telecalling. Directed field sales teams to maximize average revenue per user. Maintained strong relationships with clients such as ICICI Lombard, Saraswat Bank, and Vijay Sales.
- Training & coaching executives at different channels to ensure better sales and funnel creation.
- Executing local level marketing activities & schemes in order to maintain higher mindshare & selling of different product mix.
- Monitoring competitor activities, key accounts, market trends, opportunities and prospects and forming strategies to convert the same in consultation with internal teams.
- Developing and expanding into new markets to increase overall business and achieve desired penetration.
- Identifying, selecting, and onboarding new partners at chosen locations identified through thorough market investigation for franchise model development in designated zone.
- Driving B2B business for company through various cohorts through competition account mapping, account development and resolution of existing service issues.
Store / Catchment Manager D2C
BHARTI AIRTEL
07.2021 - 01.2024
- Responsible for smooth and efficient operations of Four Channels (CRO, XFE, SOHO, ILMS) at assigned Catchment territory
- Coaching and guiding sales associates for product knowledge, selling techniques (Sales Pitch, Cross selling), Daily productivity, and NET PROMOTORS SCORE in order to enhance customer experience and provide overall productivity to the organization
- Recruited new employees with training and HR Team
- Coordination with departments such as Engineering, Customer experience, compliance, Finance for smooth customer experience
- Trained existing employees to maximize team performance via cross & Suggestive selling of Airtel LOB's
- Establishing healthy relation with existing Customers, Society signatories, SME Business heads to understand and minimize Service gaps in order to provide best in class service
- Developed and maintained relationships with customers and suppliers through account development
- Maximized performance by monitoring daily activities and mentoring team members
Sales & Marketing INTERN
Crosscreativz
08.2020 - 09.2020
- Approaching hot leads given by CEO for conversion and closure
- Performing SPANCO model for each potential customer to generate revenue
- Target achieved within first 10 days of introduction to the services of crosscreativz
SALES & MARKETING INTERN
Times Internet
06.2020 - 08.2020
- Responsible for competition mapping in the assigned territory (Hyderabad)
- Gathering Data of potential clients and informing them about Times propositions
- Approaching HR panels through various channels and offering them the CSR service by Driving awareness campaign on Radio Mirchi in Collaboration with RJ NAVED
Assistant Steward
The Oberoi Mumbai
07.2017 - 01.2019
- Responsible for overall dining experience of guests coming into Ziya, One of the finest dining institutes of The Oberoi Hotels and resorts chain.
- Suggestive selling, Upselling, educating customers on different food and beverages to enhance experience.
- Inventory management, requisition as per requirement & Responsible for stock audits Received 'Most Sincere Team Member Award' during induction program for active participation among 80 colleagues
Education
MBA - Marketing And Sales
ITM BUSINESS SCHOOL
Navi Mumbai07-2021
B.Sc. - Hospitality Studies
Sheila Raheja Institute of Hotel Management
Bandra07-2017
H.Sc. - Biology Science/Physical Education
D.A.V. HZL Sr Sec School
Rajasamand, Rajasthan01-2014
Skills
Channel Sales management
Customer relations
Cross functional Collaboration
Business development
Account management
Key account development
Business-to-business sales
Operations management
Vendor management
Channel management
Expansion planning
Interests
Cooking, Photography, Travelling
Accomplishments
Highest rating (EP-EXCEPTIONAL PERFORMANCE) in 2 consecutive years of working at Vi Mumbai which demonstrates the rigour, discipline and consistency.
Timeline
Channel Partner Manager/ Franchise Lead
VODAFONE IDEA LIMITED
01.2024 - Current
Store / Catchment Manager D2C
BHARTI AIRTEL
07.2021 - 01.2024
Sales & Marketing INTERN
Crosscreativz
08.2020 - 09.2020
SALES & MARKETING INTERN
Times Internet
06.2020 - 08.2020
Assistant Steward
The Oberoi Mumbai
07.2017 - 01.2019
H.Sc. - Biology Science/Physical Education
D.A.V. HZL Sr Sec School
B.Sc. - Hospitality Studies
Sheila Raheja Institute of Hotel Management
MBA - Marketing And Sales
ITM BUSINESS SCHOOL