Dillibabu P
Chennai
Summary
Dynamic sales leader with a proven track record at enhancing market share and revenue through expert channel and secondary sales management. Excelled in manpower management and analytical thinking. Skilled in trade marketing and learning development, with a focus on strategic sales growth and effective team training.
Overview
8
8
years of professional experience
Work History
Deputy Manager - Channel Sales ( Wholesale )
Signify
Chennai
06.2023 - Current
- Handling Country's largest sales Territory - 280Mn ( Chennai Wholesale )
- Shifted the wholesale channel to value-based selling, with an 11% year-over-year growth, and a 34% year-over-year growth in the LED luminaires category.
- Added two exclusive branded outlets in Chennai, which increased sales revenue and brand visibility in the market.
- The increased width of distribution and weighted reach in the retail market enhanced the LED luminaires' business growth and market share.
- Reduced the cost of the scheme operated in wholesales by focusing on Blue ocean strategy
Deputy Manager - Regional Training & Sellout
LG Electronics
Chennai
01.2022 - 06.2023
- Handled product trainers (26+) and sales executives (1,300+) of LG Electronics, Tamil Nadu.
- Increased annual sales revenue to 2000 cr from 1650 cr in Tamil Nādu, with a strong market share of 27.8% in FY2022.
- Reduced the ROI of Tamil Nadu sales executives from 3.4% to 2.85%.
- Maintained the lowest attrition rate in the country at 8% and 9.5% in FY2022 and FY2023.
- Effectively used DMDC to avoid price conflicts in the retail market and channels.
- Created Product video bases operation for effective knowledge transfer to executives resulted in better premium product sellout
Asst Manager - Retail Marketing
LG Electronics
Chennai
12.2018 - 12.2021
- Improved brand visibility by in-shop branding, outdoor hoarding, creative POSM deployment at stores, and shop front activity.
- Gained additional business through experimental marketing and residential welfare activities.
- Sales revenue of the Chennai market was 500 crore in FY2019, with the last 8 years' maximum revenue between 390 crore and 415 crore.
- Reduced the ROI of Chennai sales executives from 5.6% to 5.1%.
Junior Executive - Retail Trainer
Sony India
Chennai
10.2016 - 12.2018
- Handled Chennai, Pondicherry, and Vellore on sales training and sell-out operations.
- Increased product knowledge score 8.5% with better premium sales contribution.
Education
Bachelor of Engineering - Electrical and Electronics
Anand Institute of Higher Technology
Chennai01.2016
Higher secondary schooling -
Kalamandir Matriculation Higher Secondary School
01.2012
Skills
- Channel Sales Management
- Secondary Sales Management
- Trade marketing
- Learning and Development
- Manpower management
- Sales strategics
- Recruiting skills
- Analytical thinking
Hobbies and Interests
- Badminton
- Cricket
- Business analysis
Languages
- English
- Tamil
Personal Information
Date of Birth: 11/25/94
Timeline
Deputy Manager - Channel Sales ( Wholesale )
Signify
06.2023 - Current
Deputy Manager - Regional Training & Sellout
LG Electronics
01.2022 - 06.2023
Asst Manager - Retail Marketing
LG Electronics
12.2018 - 12.2021
Junior Executive - Retail Trainer
Sony India
10.2016 - 12.2018
Bachelor of Engineering - Electrical and Electronics
Anand Institute of Higher Technology
Higher secondary schooling -
Kalamandir Matriculation Higher Secondary School