Rohit Kothari
Business and Operations Strategy
Bengaluru
Summary
Ambitious professional with a unique combination of strong leadership and organizational skills. Eager to learn and grow in a dynamic environment, constantly seeking new challenges to adapt to. Able to contribute effectively in any role by quickly grasping industry-specific knowledge. Proficient in project management and strategic planning, enhancing ability to drive success. Ready to utilize and further develop leadership and organizational skills to make a significant impact as Associate Director.
Overview
12
12
years of professional experience
Work History
Director, Business and Strategy
Ayu Health
08.2024 - Current
- Solely responsible for leading the operations, performance marketing and organic business growth of partner hospitals
- Meticulously designed entire lead funnel, from lead generation to billing, with conversions, optimized cost by 30%
- Spearheaded supply chain of drugs, consumables and equipment for hospitals, building team and process from scratch
- Managed vendors and negotiated product margins, improved margins by 3% month on month over last 3 months
- Accountable for patient experience throughout and enhanced operational efficiency to ensure top-notch delivery
- Led the teams of marketing, operations, counseling, insurance, customer support, customer experience & procurement
GM, Business and Strategy
Ayu Health
08.2023 - 07.2024
- Managed operations, key account management, cross selling and revenue growth in cities Bangalore and Hyderabad
- Built relationships with client partners, added new partners and increased commission by 10% within 6 months
- Increased recurring monthly revenue in both cities by 1 Cr with total revenue of 10 Cr across all categories
- Managed reconciliations, collections & settlements across all the clients for demand generation & insurance businesses
- Conducted comprehensive competitor analyses to identify market trends and capitalize on emerging opportunities.
- Boosted customer satisfaction by implementing effective communication strategies and addressing concerns promptly.
City Head, Ops and Business Strategy
Ayu Health
11.2022 - 07.2023
- Spearheaded operations and growth in Bangalore with monthly revenue of around 6 Cr; increased it from 3Cr to 6 Cr
- Streamlined operations with reports, dashboards and data-based actions to increase operational efficiency
- Increased the counseling conversion from 25% to 42% by re-structuring pitch and offers, and training modules
- Increased the revenue for city by signing new deals and increasing existing commissions by over 6% across 30 clients
- Led the teams of patient care executives, counselors, key account managers, team leads and new initiatives team
- Optimized resource allocation across various departments in order to achieve desired outcomes efficiently while minimizing costs.
Business Head
Pariksha.co
01.2021 - 08.2022
- Launched high ticket sized products, feat not experimented before in regional EdTech space through online medium
- Successfully managed the sales, resources and garnered revenue of more than 2cr annually for Maharashtra state
- Launched operations in the states of Telangana and Andhra Pradesh, garnering revenue of over 50 lakhs from each
- Ideated and executed product level changes with new interfaces, UI and app flows, ensuring 15% higher conversions
- Coordinated with marketing, media, finance, product and customer support teams to ensure we achieved our targets
- Partnered with prominent stakeholders in the market, affiliated with them for mutual growth, benefits and acquisitions
- Executed innovative marketing strategies via social media, blogs, OOH ads, newspapers & Marathi TV channels
Regional Head
Pariksha.co
12.2019 - 12.2020
- Spearheaded and built teams in the state of Maharashtra to launch new initiatives; generated revenue from the region
- Achieved app downloads of more than 1 lakh in five months, becoming the dominant vernacular Ed-Tech app in state
- Established process flows for customer success, partner management, user acquisitions and marketing channels
- Increased revenue by identifying new business opportunities and closing high-value deals.
- Implemented data-driven decision making, using analytics to identify trends and inform strategy development.
Sr. Project Manager/Sr. Consultant
SayLaLaLa.com/Gravitas.bot
08.2018 - 02.2019
- Designed and structured the process flows from scratch, building a food-tech start-up idea into business reality in UK
- Devised growth strategies and marketing milieu for AI powered Virtual Assistant as product market for mid-sized firms
- Developed comprehensive project plans, identifying risks and mitigation strategies for timely completion.
Founding Member/Operations Manager and Process Engineer
ZEFO/www.gozefo.com
07.2015 - 01.2017
- Single Handedly built the departments of Inventory, Cataloging, Process Efficiency and Automation from scratch
- Presided over management of In-House Operations, Warehousing and Inventory Management
- Spearheaded customer experience team and had exclusive ownership over Customer Delight Initiatives
- Pioneered planning and execution of launch of Operations in Delhi and Mumbai for vertical expansion
- Established and managed the department of Customer Service and Complaints Resolution post delivery
- Led warehousing operations including efficient space utilization, waste recycling and reduced costs by more than 40%.
Entrepreneurship-CEO/Co-founder
V3G Innovative Solutions
02.2014 - 03.2015
- Company that provided creative and innovative marketing strategies and product placement avenues for target groups as identified by the clients; thoroughly scrutinizing the embedded marketing to reach potential audiences
- Collaborated with start-ups having students as target groups for their product promotion during department festivals
Research Internship
University of Illinois
07.2014 - 08.2014
Project Management Internship
Land Transport Authority
05.2013 - 07.2013
Education
Dual Degree in Civil Eng (HWRE) -
Indian Institute of Technology Madras
XII (A.P. Board) - undefined
St.Patrick's Junior College
Skills
Analytical problem-solving
Project execution management
Process optimization
Team leadership
People management
Long-term strategy development
Comprehensive planning expertise
Innovative problem-solving
Relationship building
Negotiation
Positions Of Responsibility
Institute Secretary, International and Alumni Relations, IIT Madras
Timeline
Director, Business and Strategy
Ayu Health
08.2024 - Current
GM, Business and Strategy
Ayu Health
08.2023 - 07.2024
City Head, Ops and Business Strategy
Ayu Health
11.2022 - 07.2023
Business Head
Pariksha.co
01.2021 - 08.2022
Regional Head
Pariksha.co
12.2019 - 12.2020
Sr. Project Manager/Sr. Consultant
SayLaLaLa.com/Gravitas.bot
08.2018 - 02.2019
Founding Member/Operations Manager and Process Engineer
ZEFO/www.gozefo.com
07.2015 - 01.2017
Research Internship
University of Illinois
07.2014 - 08.2014
Entrepreneurship-CEO/Co-founder
V3G Innovative Solutions
02.2014 - 03.2015
Project Management Internship
Land Transport Authority
05.2013 - 07.2013
XII (A.P. Board) - undefined
St.Patrick's Junior College
Dual Degree in Civil Eng (HWRE) -
Indian Institute of Technology Madras