Summary
Overview
Work History
Education
Skills
Languages
Accomplishments
Certification
Hobbies
Timeline
Generic

Rohit Kumar

Gurgaon

Summary

Driven Digital Marketing professional with a proven track record of more than 2 years into paid marketing dealing with strategies, executing successful campaigns, media planning, advanced optimization techniques driving maximum output in maintaining client relationships. Passionate about leveraging technology to optimize ad serving and drive results. Skilled in problem-solving and optimizing performance. Committed to continuous learning and staying current with industry trends to contribute to organizational success.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Senior Process Specialist [Digital Marketing]

Cognizant
Gurgaon
03.2022 - Current
  • Serving international clients globally with queries related to advertising their product ads on Google.
  • Supporting a team and ensuring that work is being completed efficiently and effectively.
  • Full-time technical product delivery resource skilled in the Google Ads platform.
  • Worked with advertisers worldwide and suggested the client with campaign goals, settings, budget, bidding strategies, and other recommendations to fix the issues and enhance performance.
  • Provided campaign management services. Staying up to date with product knowledge to make effective recommendations for maximum and improved performance.
  • Optimized landing pages for search engine optimization purposes and increasing crawl rate through Robots.txt.
  • Assisted in the development of promotional materials, product ratings, and Google Customer reviews.
  • Monitored competitor activities and developed strategies to differentiate products or services.
  • Generated reports on website performance, ad campaigns, and other key metrics.
  • Troubleshooting and fixing issues of Shopping campaigns and Pmax campaigns in order to drive more clicks, impressions, and conversions.
  • Conducting deep dive sessions on handling common client issues and best practices with regards to the Google Ads campaigns and Merchant Center.
  • Check the feed implementation level/code issues, replicating search results for organic/inorganic listings, identifying bugs, and resolving them.
  • Addressed issues arising from process changes promptly and provided guidance on policy adherence in order to avoid account suspensions or product disapprovals.

Process Associate

Accenture
Gurgaon
11.2019 - 10.2021
  • Served international customers from the US.
  • Resolved customer service inquiries within established time frames while maintaining a high level of quality assurance.
  • Supported new agents with day-to-day activities and provided floor support.
  • Performed root cause analysis when problems arose during the course of processing activities.
  • Maintained accurate records of all transactions related to processes in accordance with company guidelines.
  • Ensured compliance with industry regulations pertaining to transaction processing activities conducted by the organization.
  • Troubleshooting the root cause of failed/processing transactions and assisting with the steps to fix payment-related issues.

Practitioner

Concentrix
Gurgaon
03.2017 - 09.2018
  • Provided support to sellers of Amazon through international calls with queries related to their products, deliveries, sales, and reimbursement.
  • Worked as a content reviewer at YouTube, ensuring that the accounts/channels adhere to YouTube policies.

Education

Bachelor of Computer Applications -

Swami Vivekananda Subharti University
Meerut
07-2016

10th -

Karnataka Board of Higher And Secondary Education
Bengaluru
01.2011

Skills

  • Digital Marketing
  • Campaign Management
  • Ads optimization
  • Data Analysis
  • Advertising
  • Operational Excellence
  • Customer support
  • Leadership
  • Good written & verbal communication
  • Workflow Analysis
  • Data Tracking
  • Coaching and Mentoring

Languages

  • English
  • Hindi
  • Kannada
  • Tamil

Accomplishments

  • Top performer award
  • Core value champion

Certification

  • Shopping Ads
  • Google Ads
  • Youtube

Hobbies

  • Travelling.
  • Reading history books.
  • Learning Indian Poetries.

Timeline

Senior Process Specialist [Digital Marketing]

Cognizant
03.2022 - Current

Process Associate

Accenture
11.2019 - 10.2021

Practitioner

Concentrix
03.2017 - 09.2018

Bachelor of Computer Applications -

Swami Vivekananda Subharti University

10th -

Karnataka Board of Higher And Secondary Education

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Rohit Kumar