ROHIT RATURI
Summary
Senior Visual Merchandising professional with 12+ years of experience across global sports and lifestyle brands including Under Armour, Nike, Adidas, and Reliance Retail. Expertise in retail marketing, customer journey planning, new store openings, in-store branding, vendor management, and omnichannel visual merchandising. Proven track record of executing large-scale campaigns, developing store concepts, and driving customer engagement across India and Southeast Asia markets.
Overview
14
14
years of professional experience
Work History
VISUAL MERCHANDISER (Senior Manager)
UNDER ARMOUR
GURUGRAM
09.2024 - Current
- Executed visual merchandising activations while maintaining global brand standards.
- Managed vendor relationships and controlled project budgets.
- Planned store revamps and new store openings in collaboration with brand teams.
- Identified underperforming areas and implemented strategies to improve sales productivity.
- Incorporated emerging retail trends into merchandising concepts to enhance customer experience.
VISUAL MERCHANDISER (Senior Manager)
RELIANCE RETAIL LTD.
BENGALURU
03.2024 - 08.2024
- Defined and implemented visual merchandising strategies to attract and engage customers.
- Developed creative campaigns utilizing seasonal promotions to enhance store displays.
- Supervised and trained merchandising team, optimizing workflow to achieve goals.
- Calculated material costs to align with operating budget while practicing economic measures.
- Negotiated with vendors to produce cost-effective visual merchandising assets.
- Assisted in store opening by planning merchandise arrangements and visual presentations.
- Updated visual merchandising standard operating procedures to increase sales through impactful window displays.
VISUAL MERCHANDISER LEAD
NIKE
GURUGRAM
08.2019 - 01.2024
- Spearheaded a team of 8 professionals to enhance Nike India initiatives.
- Executed visual merchandising, in-store marketing, and project oversight.
- Tracked competitors' retail visibility, informing strategic planning for future actions.
- Developed and evaluated project report dashboards for organization-wide use.
- Managed end-to-end campaigns, enforced procedures, and monitored performance metrics.
- Orchestrated customer journey planning with guidelines for master franchisees.
- Led annual budget projections, vendor sourcing, and new store opening preparations.
- Achieved a 28% increase in customer engagement through innovative marketing activities.
VISUAL MERCHANDISER
ADIDAS
01.2018 - 07.2019
- Managed activations and ensured timely execution while adhering to brand guidelines.
- Conducted vendor management and budget control for visual merchandising projects with the partner franchise group.
- Developed and executed a comprehensive visual merchandising strategy that aligns with the company's overall business objectives and brand positioning.
- Proactively identified and integrated industry trends into visual merchandising concepts, staying ahead of the curve to maintain the brand's relevance.
- Identified locations in the store with low sale through and took measures to rectify.
- Planned for revamp and new store openings with the brand visual merchandising team in context of space planning.
VISUAL MERCHANDISER
(PREVIOUS EXPERIENCE)
Delhi NCR
08.2012 - 12.2017
- Biba Apparels | Assistant Visual Merchandiser | Oct'16 – Dec'17
- Lifestyle Stores | Executive Visual Merchandiser | Sep’15 – Sep’16
- Big Bazaar Stores | Executive Visual Merchandiser | Aug’12 – Sep’15
Education
Master of Business Administration - Marketing Management
Dr. D. Y. Patil Vidyapeeth
Pimpri, Pune01-2024
Bachelors - Arts
IEC
Himanchal Pradesh01-2018
PG Diploma (1year) - Visual Merchandising and Store design
Indian Retail School (Pearl Academy of Fashion)
01-2012
UG Diploma (3years) - Fashion Merchandising and Retail Management
Footwear Design and Development Institute
Noida, UP01-2011
Skills
- Retail displays
- Styling
- Prop design
- Customer journey planning
Visual Merchandising
- Space planning
- NSO execution
- Vendor management
- Budget management
Project Management
Accomplishments
- Led a Nike India and Southeast Asia initiative to measure marketing campaign effectiveness through QR-based customer tracking.
- Successfully implemented the Nike Membership Program activation across India.
- Rolled out VM guidelines for Nike Rise and Well Collective store formats.
Timeline
VISUAL MERCHANDISER (Senior Manager)
UNDER ARMOUR
09.2024 - Current
VISUAL MERCHANDISER (Senior Manager)
RELIANCE RETAIL LTD.
03.2024 - 08.2024
VISUAL MERCHANDISER LEAD
NIKE
08.2019 - 01.2024
VISUAL MERCHANDISER
ADIDAS
01.2018 - 07.2019
VISUAL MERCHANDISER
(PREVIOUS EXPERIENCE)
08.2012 - 12.2017
Master of Business Administration - Marketing Management
Dr. D. Y. Patil Vidyapeeth
Bachelors - Arts
IEC
PG Diploma (1year) - Visual Merchandising and Store design
Indian Retail School (Pearl Academy of Fashion)
UG Diploma (3years) - Fashion Merchandising and Retail Management
Footwear Design and Development Institute