Rohit Sharma
Chandigarh
Summary
Top Revenue Executive offering a career of over 17 years that reflects pioneering experience and year-on-year success in achieving business growth objectives by investigating new opportunities, maximizing the competitive strength for long-term success Areas Parts of Punjab, Haryana, Himachal Pradesh & Chandigarh Tricity Currently working with DEVYANI FOOD INDUSTRIES LTD. (RJ Corp) as Regional Sales Manager A proactive planner with expertise in market plan execution, account management, market competitor and key account management A Keen Business Strategist impacted organization profitability, drove business and ensured sustained growth by implementing new business opportunities Turnaround Management Expertise in sales and customer satisfaction while simultaneously lowering shrink and staff turnover to all-time lows Orchestrated executive development and led the implementation & development of operational initiatives for streamlining operational processes and enhancing operational efficiency Comprehensive background leading all aspects of retail & modern trade operations and crafting tactical & strategic plans & initiatives with keen focus on the achievement of both the customer and corporate objectives An impressive communicator with honed interpersonal, team building, negotiation, presentation, convincing and analytical skills
Overview
18
18
years of professional experience
Work History
Regional Sales Manager
Devyani Food Industries Ltd
04.2020 - Current
- Company Overview: (RJ Corp) - Part of Haryana, Brand Cream Bell
- Managing the Distributor Channel, Developing Sales strategy & Meeting Primary & secondary Targets with turnover 60 Cr
- Managing Distributors & Controlling Team of Area Sales Manager / Sales executive / Field Sales Officer / Regional Sales Officer, Market intelligence / Business hygiene
- Conducting business Development activity, Implementing & GTM Structure and segmented
- Responsible for Annual Sales Budget in order to achieve sales turnover and gross-profit targets and negotiate business opportunities for the responsible area
- Organizing Marketing/ Sales promotional activities as a part of brand building and market development effort by mapping the target customers
- Handling Team 4 ZSM/ASM, 18 Sr
- Sales Executive, 45 Pre Sellers, 2 MEM & 1 Marketing Executive
- Handling 1 CFA, 9 Super Stockist, 82 Distributors and 54 VRS identify new partners for business growth
- (RJ Corp) - Part of Haryana, Brand Cream Bell
- Achieved Star of The Year Award 2022 & 2023 Highest Growth
- Played a key role taken business from 9.4Cr from 26 crore in Punjab within 3 years
- 38% CAGR in Punjab
- Efficiently done various brand activity without cost of company
- Efficiently increased distribution network from 3242 to 6270 currently
- Appointed 5 SS and 41 Distributors in 2 consecutive years
- Implemented CBSam/IVY & SFA across territory 100% it helps managed functions and tools
- Promoted From ZSM to RSM in 2023
Sales Manager
Kandhari Beverages Pvt Ltd
11.2012 - Current
- Company Overview: (Coca-Cola India Bottling Unit)
- Vertical & Horizontal Expansion of Coca-Cola Ranges of Juices Maaza, Minute Maid & CSD with Business 210Cr
- Organizing Marketing/ Sales promotional activities as a part of brand building and market development effort by mapping the target customers
- Creating plans to increase the coverage by BT Printer Online Billing on Outlets
- Handling 48 Distributors and identify new partners for business growth
- Special Project of 18 Main Towns with Tetra Distribution in Haryana & Punjab 2018
- Project of MT Key Accounts Manager Handle Retail (Reliance, More, D-Mart & Easy Day and Railway 2018)
- Handling Team 2 ASM 12 Sr
- Sales Executive, 37 Pre Sellers, 23 Market Developers
- Establishing New Business partners to expand product reach in the market and coordinating with the dealers to assist them to promote the product
- Encouraging and training the field staff and promoter to work in smart and interesting way to complete their task
- Classifying prospective clients by extensive study of market trends, demand & supply analysis and mapping requirements adding to business growth
- Introducing new products, directing promotional aspects & performance requirements or planning marketing activities to launch new products & Numeric Distribution
- Defining product/channel Marketing strategy, including development of channel marketing activities in accordance with overall business goals and objectives
- Manage to enter Institutions, Wholesalers, HVO (High Volume Outlets) e.g.: Bus stand & Railway station etc
- Focused on Non-Conventional Outlets to create Incidence in the Market
- Special Project of MIT (Market Impact Team) for Minute Maid Juices
- (Coca-Cola India Bottling Unit)
- Secured 1st place in Maaza Juice in India 2019
- Achieved Best ASM Award in 2013 & 2014
- Achieved Tour of Indonesia (Bali) 2016
- Promoted From ASM to Sales Manager in 2015
- Received: Runner-Up in Coca-Cola University (EAGLE) –2014 in Three Countries India, Nepal & Sri Lanka
- Best ASM in RED – 2013
- Interacted with prospects and maintained cordial business relationships with key Accounts
- RTM – New Distribution Set of Juices in Territory
Sales Incharge
Dabur India Ltd
07.2011 - 11.2012
- Handling Business Sizes Annual Turnover 16Cr
- Managed GT 1 Super Stockist & 6 Stockist operations for Punjab Urban & Rural Market Operations
- Handling Team of 1 ISR & 10 Stockist Salesman
- Responsible for target set up (Monthly, quarterly and annually)
- Responsible for monthly review (Primary/Secondary targets vs
- Achievements)
- Hero of the month March 2012
- Winner of R&R contest (Udaan)
- Successful launch of New Product
- (Dabur Almond Hair Oil)
- Winner of Glucose entire North Team
Sales Executive
PepsiCo India
Mohali
05.2007 - 06.2011
- Managed the General Trade Handled 6 Route Agent
- Taking care of Channel sales and distribution management
- Responsible for the taking requirements and entire delivery process
- Responsible for payment follow up from retailers to increase primary sales
- Responsible for handling wholesalers as well
- Responsible for the popularity of company’s new products
- Responsible for the time-to-time events regarding the company promotions in the territory
- Successful launch of New Product
- (Nimbooz & My Can)
- Handling all Cricket IPL & International Matches in Mohali PCA Stadium
Education
MBA - Sales & Marketing
National Institute of Management
01.2009
Graduation -
Punjabi University Patiala
01.2007
10th & 12th -
PSEB
MohaliSkills
- Sales & Marketing
- Business Development
- Market Development & Expansion
- Channel Management
- Operations Management
- Revenue Expansion
- Client Relationship Management
- Team Management
Languages
- Punjabi
- Hindi
- English
Personalinterest
- Driving
- Playing Football
Personal Information
- Father's Name: Sh Pardip Kumar
- Title: Sr Level Professional
- Date of Birth: 04/16/86
- Marital Status: Married
Timeline
Regional Sales Manager
Devyani Food Industries Ltd
04.2020 - Current
Sales Manager
Kandhari Beverages Pvt Ltd
11.2012 - Current
Sales Incharge
Dabur India Ltd
07.2011 - 11.2012
Sales Executive
PepsiCo India
05.2007 - 06.2011
MBA - Sales & Marketing
National Institute of Management
Graduation -
Punjabi University Patiala
10th & 12th -
PSEB
Similar Profiles
Srinivasa Rao JalluSrinivasa Rao Jallu
Manager - Utility and Maintenance at Devyani Food Industries Ltd ( RJ Corp)Manager - Utility and Maintenance at Devyani Food Industries Ltd ( RJ Corp)
Pramod KunamallaPramod Kunamalla
Corporate Chef/ D.G.M/Technical Head at Devyani Food Industries LtdCorporate Chef/ D.G.M/Technical Head at Devyani Food Industries Ltd
Siraj Ahmad AnsariSiraj Ahmad Ansari
Sr. Executive - Accounts at DEVYANI FOOD INDSUTREIS LTDSr. Executive - Accounts at DEVYANI FOOD INDSUTREIS LTD