ROHIT SUNARIA
Retail Business Passionate
New Delhi
Summary
Dynamic and results-oriented Regional Operations & Sales Leader with over 11 years of progressive experience in the fashion and apparel retail industry. Expertise in managing EBOs, LFS, SIS, MBO, and distribution networks throughout Delhi NCR and North India, with a proven track record of scaling operations from 48 to over 238 POS. Demonstrated success in driving P&L accountability, launching new brands, and leading cross-functional teams to achieve strategic objectives. Skilled in business development, stock planning, franchise management, and enhancing KPI-driven retail performance. Poised to elevate retail strategy and growth for a high-impact fashion brand as a Regional Manager.
Overview
2
2
Certifications
12
12
years of professional experience
Work History
Deputy Manager – Operations
Zivore Apparels Pvt. Ltd. (Libas)
11.2022 - Current
- Transformed Libas from a bottom-ranked brand to a top position in Centro Kalaniketan Avantra and across LFS (Large Format Stores).
- Oversaw P&L accountability for daily EBO operations – sales analysis, team leadership, KPI assessment, and brand presentation standards.
- Championed business development and market penetration initiatives, elevating ebo total from 5 to 51, thereby enhancing brand presence throughout India.
- partnered with merchandisers and planners on stock liquidation, replenishment, fill rate optimization, and inventory adjustments.
- Coordinated effective partnerships between brand franchise partners and category managers while maintaining commercial compliance and brand integrity.
- Oversaw KPI monitoring and reporting on monthly targets for payment collections and sales performance through organized MIS dashboards.
Assistant Manager – North
House of Anita Dongre (AND, Global Desi, AND Girls, GD Girls)
10.2021 - 10.2022
- Led MBO and SIS distribution operations for the North region – managing retailer relationships, distributor coordination, and channel expansion to 238 POS.
- Launched a new brand in the North region end-to-end: retailer onboarding, brand presentation rollout, market positioning, and sell-through tracking.
- Managed and mentored a team of Sales Executives, Team Leaders, and Visual Merchandisers to consistently achieve monthly revenue targets.
- Collaborated with merchandising and planning on re-orders, SIS refilling, stock corrections, and season-end liquidation planning.
- Monitored sales targets vs. achievements, ensured payment collections and adherence to commercial terms with all channel partners.
Area Sales Manager
Status Quo (Men’s, Women’s & Kids)
01.2020 - 10.2021
- Managed business through two distribution channels across Delhi NCR and Haryana, overseeing retailers, distributors, and market placements.
- Drove lead generation, brand placement, and consistent visual merchandising standards across all channel touchpoints.
- Delivered daily, weekly, and monthly MIS reports on sales, collections, fill rates, and re-order status for senior leadership review.
- Build 2X Revenue
Area Sales Manager
Crimsoune Club – Mangla Apparels Pvt. Ltd.
02.2017 - 12.2019
- Consistently achieved sales targets through retailer acquisition, distributor management, and business development across the Upper North region.
- Responsible for monthly revenue collection and managing two distribution partners, ensuring smooth supply chain operations.
- Grew brand retail presence through lead generation, conversion, and account management resulting in increased territory revenue.
- Grew turnover to 3X across Upper North Region.
Sales Executive
Imelda Incorporate (Women’s Denim Wear)
04.2014 - 01.2017
- Oversaw online sales, wholesale accounts, corporate sales, and retail development for women’s denim category, driving growth in product visibility and market reach.
Education
MBA - Retail & Operations
Swami Vivekanand Subharti University
Meerut01-2021
B.Com – Bachelor of Commerce - Commerce
University of Delhi
New Delhi, India01-2017
Skills
Operations management in sales
EBO / LFS / SIS / MBO Retail
Team Leadership & Mentoring
Stock Planning & Liquidation
Market Penetration & Expansion
Retail Analytics
Certification
Digital Marketing – Social Media Ads, Funnels & Marketing Psychology 2020
Timeline
Deputy Manager – Operations
Zivore Apparels Pvt. Ltd. (Libas)
11.2022 - Current
Assistant Manager – North
House of Anita Dongre (AND, Global Desi, AND Girls, GD Girls)
10.2021 - 10.2022
Area Sales Manager
Status Quo (Men’s, Women’s & Kids)
01.2020 - 10.2021
Area Sales Manager
Crimsoune Club – Mangla Apparels Pvt. Ltd.
02.2017 - 12.2019
Sales Executive
Imelda Incorporate (Women’s Denim Wear)
04.2014 - 01.2017
MBA - Retail & Operations
Swami Vivekanand Subharti University
B.Com – Bachelor of Commerce - Commerce
University of Delhi