Rohit Thakur
Sarkaghat
Summary
Results-driven Programmatic professional with over 6 years of experience in driving ROI-positive outcomes for multiple brands. Proven expertise in managing complex programmatic ecosystems using GAM 360, Header Bidding, and leading DSPs. Adept at acting as a strategic partner to clients, leading seamless onboarding, and providing actionable insights through A/B testing and data analysis to maximize media impact and revenue growth
Overview
4
4
years of professional experience
Work History
Deputy Manager
IE Online Media Services Private Ltd
11.2024 - Current
- Strategic Revenue Management: Spearheading high-yield programmatic revenue streams while materializing premium direct sales.
- Client Relationship Management: Manage end-to-end client relationships as a strategic partner, overseeing technical onboarding and optimizing campaigns to achieve long-term business goals.
- Multi-Platform Expertise: Manage complex programmatic business via Google Ad Manager, HeaderBidding, EBDA, and various DSPs including Pubmatic, AppNexus, Rubicon, and Amazon .
- Yield & Process Optimization: Implement continuous optimization of ad operations processes and systems to maximize revenue across diverse streams like Outbrain and Taboola
- Strategic Reporting: Generating inventory report and revenue forecasts using Google Ad Manager ,Google Analytics and Comscore , enabling sales teams agencies and clients to make data-driven strategic decisions.
- Troubleshooting Expertise: Skilled in diagnosing and resolving technical issues
related to ad delivery, tracking, and performance. Expertise in identifying and
addressing discrepancies to ensure seamless campaign execution and
optimal ad functionality. - End-to-End Campaign Leadership: Oversee full campaign lifecycles (PG, PMP, PD & Direct), including configuration, optimization, and troubleshooting to meet specific performance KPIs.
Campaign Manager
Times Internet
06.2022 - 09.2024
- Performance & ROI Optimization: Proven ability to enhance campaign performance through data-driven strategies, A/B testing, and real-time adjustments, ensuring maximum ROI and alignment with goals. Skilled in identifying trends and optimizing targeting, bidding, and creative elements for superior results.
- Campaign Management: Excel in the end-to-end campaign management by overseeing all stages of advertisement campaigns, from initial setup and testing to final deployment on ad servers. Proficient in optimizing campaigns for maximum performance
- Stakeholder Coordination: Maintain seamless communication and coordination with clients and agencies to ensure campaign objectives are met efficiently
- Reporting and Analysis: Profound experience in managing various revenue and inventory demand reports, interpreting data and measuring KPI's providing valuable insights for decision-making.
- Teamwork and Management: Strong interpersonal skills and team management capabilities, effectively delegating responsibilities and fostering collaboration within the team.
- Accuracy and Punctuality: Known for precision and punctuality, ensuring all tasks are executed with attention to detail and adherence to deadlines.
- Industry Awareness: Committed to staying updated with industry trends and advancements to drive continuous improvement in Ad Operations
Ad Operations Executive
Abp News Network
- Implement & Schedule advertisement campaigns for a range of client across a variety of industry
- Manage ad trafficking processes, including setup, testing, and troubleshooting of ad creatives and tags.
- Ensured compliance with ad contract documentation to maintain standards.
- Coordinated with internal teams and agencies on strategy, campaign execution, and release orders
- Maximizing revenue by prioritizing scheduling based on campaigns & deal ER
- Assist sales team in determining better rate cognizance & track long term sales data in order to maximize revenue
- Maintained periodic performance reports to support effective campaign execution
- Ensured companywide consistency in client servicing and revenue recognition processes
Intern
Amul
- Conducted 25 meetings with various distributors across Delhi NCR to establish partnerships
- Generated 8 new distributor leads and convinced 5 for distributorship
- Identified new distributor and proposed distribution strategy to Amul for high footfall locations
- Surveyed market to assess distribution channel presence
Intern
Udayan Care
- Analyzed social impact of organization on society and benefits of vocational training for orphan children.
- Created database to track vocational training programs offered by NGO, enhancing program monitoring and evaluation.
Education
MBA/PGDM - Marketing
Fortune Institute of International Business
Delhi01-2019
B.Sc - Maths
Himachal Pradesh University
Himachal Pradesh01-2017
XIIth - English
Himachal Pradesh01-2014
Xth - English
Himachal Pradesh01-2012
Skills
- Strategic revenue management
- Client relationship management
- Ad Operations
- Optimization and Troubleshooting
- Performance & ROI Optimization
- Data Analysis & Data-driven decision making
- Yield optimization & Programmatic Advertising
- Reporting and analysis
Languages
- English
- Hindi
- Punjabi
Timeline
Deputy Manager
IE Online Media Services Private Ltd
11.2024 - Current
Campaign Manager
Times Internet
06.2022 - 09.2024
Ad Operations Executive
Abp News Network
Intern
Amul
Intern
Udayan Care
MBA/PGDM - Marketing
Fortune Institute of International Business
B.Sc - Maths
Himachal Pradesh University