ROHIT UDAY KHADE
Mumbai
Summary
Regional Sales and Key Account Leader with 12+ years of experience driving business growth across the building materials and direct selling industries. Proven expertise in managing business portfolios of up to ₹45 Cr, leading cross-functional teams, developing channel ecosystems, and building strategic customer relationships across West and Central India. Recognized for delivering 118% revenue growth, achieving 112% YoY business growth, maintaining 100% customer retention, and expanding partner networks through data-driven sales strategies and collaborative leadership. Passionate about building high-performing teams and delivering sustainable business growth through strategic execution and customer-centric solutions.
Overview
14
14
years of professional experience
Work History
Major Account Manager
Amway
05.2024 - Current
- Led a team of three account executives and three regional trainers to boost sales performance.
- Managed a ₹45 crore business portfolio across Maharashtra, Mumbai, Chhattisgarh, Madhya Pradesh, and Bihar.
- Executed quarterly business plans in alignment with the annual operating plan, focusing on KPI establishment.
- Mentored strategic ABO leaders and regional trainers to strengthen sales execution and productivity.
- Enhanced business volume growth by cultivating opportunity pipelines and leading migration initiatives regionally.
- Facilitated data-driven decisions through workshops and business reviews for account executives and ABO leaders.
- Expanded retail penetration through category development initiatives, increasing institutional business volume.
- Forged strategic partnerships with 30 ABO leaders, maintaining 100% retention and supporting sustainable growth.
State Head - Home Improvement (Project Sales)
Asian Paints Limited
Pune
04.2023 - 04.2024
- Managed a ₹20 Cr annual business portfolio across Pune, leading a team of 6 Territory Sales Managers and driving growth through a network of 15 Project Suppliers
- Owned regional business strategy, sales planning, Pipeline management, forecasting, profitability management, and governance to ensure sustainable commercial growth and alignment with business objectives.
- Expanded regional market presence by strengthening channel partnerships, acquiring new project business, and developing long-term relationships with developers, architects, contractors, and institutional customers.
- Designed market-specific growth strategies through customer segmentation, competitive benchmarking, and market intelligence to identify new business opportunities and accelerate regional expansion.
- Led and coached Territory Sales Managers by establishing performance goals, conducting business reviews, monitoring KPIs, and driving capability development to improve execution excellence.
- Directed commercial negotiations and managed techno-commercial proposals for strategic project opportunities, successfully developing marquee accounts including BG Shirke, Vascon Group, Godrej, and Sahil Properties.
- Collaborated with Marketing, Supply Chain, Operations, and cross-functional teams to ensure seamless project execution, timely deliveries, and an exceptional customer experience.
- Conducted regular business reviews and leveraged sales analytics to identify growth opportunities, optimize channel performance, and strengthen regional market penetration.
Project and Retail Sales Executive
Asian Paints Limited
Pune
10.2016 - 03.2023
- Expanded dealer network, managed government and institutional projects, built a healthy sales pipeline and consistently drove primary and secondary sales.
- Managed a network of 25+ retail dealers across Pune and upcountry markets by driving strategic business planning and fostering long-term partner relationships.
Front Office Supervisor
ITC Hotels, Grand Chola
Chennai
10.2012 - 11.2014
- Cultivated customer relationships and strengthened commercial skills through exceptional guest experiences and effective upselling strategies.
Education
MBA - Sales and Marketing
Atharva Institute of Management Studies
Mumbai01-2017
B.Sc. - Hotel and Hospitality Administration
IHM-Bangalore
Bengaluru01-2012
Skills
- Key account management
- Regional sales management
- Channel development
- Go-to-market strategy
- Revenue growth
- Sales forecasting
- Commercial negotiation
- Sales analytics
- Sales operations
- Territory expansion
- Strategic planning
- Team leadership
Accomplishments
- Iconic Deal Maker Award, 2023, Asian Paints Ltd
- Champions to Integration Contest, 2023, Asian Paints Ltd
- Rising Star Award, 2018, Asian Paints Ltd
- Management Development Program, 2022, IMI New Delhi
Personal Information
Date of Birth: 11/06/91
Languages
- English
- Hindi
- Marathi
Timeline
Major Account Manager
Amway
05.2024 - Current
State Head - Home Improvement (Project Sales)
Asian Paints Limited
04.2023 - 04.2024
Project and Retail Sales Executive
Asian Paints Limited
10.2016 - 03.2023
Front Office Supervisor
ITC Hotels, Grand Chola
10.2012 - 11.2014
MBA - Sales and Marketing
Atharva Institute of Management Studies
B.Sc. - Hotel and Hospitality Administration
IHM-Bangalore